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Small Business - SEO - METADATA KEYWORDS  and Geographical TARGETING Understanding search engine optimization is essential fo...

Showing posts with label Content. Show all posts
Showing posts with label Content. Show all posts

Sunday, 28 December 2014

Animation - Difference Between Responsve and Adaptive Webdesign

Responsive designs fluidly expand, where as adaptive designs hitch as you expand a browser or viewport.











Positioning your designs elements using pixels as X,Y coordinates can cause a site designed for one screen to look weird on another. Use relative units, like percent of the screen, instead of static units like pixels.





Positioning your designs elements using pixels as X,Y coordinates can cause a site designed for one screen to look weird on another. Use relative units, like percent of the screen, instead of static units like pixels.





Breakpoints allow the layout to change at predefined points, i.e. having three columns on a desktop, but only one column on a mobile device."





As screen sizes become smaller, content starts to take up more vertical space and anything below will be pushed down, it's called the flow."





Having a lot of elements depending on each other would be difficult to control, therefore wrapping elements in a container keeps it way more understandable, clean and tidy. This is where static units like pixels can help."





"Want to have a cool looking Futura or Didot on your website? Use webfonts! Although they will look stunning, remember that each will be downloaded and the more you'll have, the longer it will take to load the page. System fonts on the other hand are lightning fast, except when the user doesn't have it locally, it will fall back to a default font. "







Sometimes it's great that content takes up the whole width of a screen, like on a mobile device, but having the same content stretching to the whole width of your TV screen often makes less sense."





Technically there isn't much of a difference if a project is started from a smaller screen to a bigger (mobile first) or vice versa (desktop first). Yet it adds extra limitations and helps you make decisions if you start with mobile first."





"Does your icon have lot of details and some fancy effects applied? If yes, use a bitmap. If not, consider using a vector image." A vector image can more properly adapt to different resolutions.


Fast Company Design


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Wednesday, 3 December 2014

Google Penguin 3.0 Rollout

Google says the Thanksgiving ranking shuffle is related to the Penguin 3.0 release from six weeks ago.


google-penguin2-ss-1920


Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh that first began rolling out 6-weeks ago.
Google told us in response to what we saw on Thanksgiving day, “the Penguin rollout is ongoing, and this is just the effect of that.”


The interesting part was that Google began the rollout of Penguin 3.0 on October 17, 2014, which was 45 days ago, or over six-weeks ago. For this to still be rolling out is unusual, I would think. In addition, many sites that reported changes on that Thanksgiving, only saw recoveries. Meaning, it looked like somewhat of a reversal of the Penguin 3.0 rollout that happened in October. But the results from what happened over Thanksgiving is still unclear.


The Penguin 3.0 rollout initially impacted about 1% of queries, with this Thanksgiving occurrence, I am not sure how much of that has changed.


In any event, those of you impacted by Penguin 3.0, do let us know if you saw positive or negative changes on or after Thanksgiving Day, November 27th.
Here are dates of all Penguin releases:


  • Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
  • Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
  • Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
  • Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
  • Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
  • Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)
on December 1, 2014 at 11:48 am  Search Engine Land




Tuesday, 25 November 2014

Social Media Image Resizer Tool For Youtube and Facebook Covers

Social Image Resizer Tool

Create optimized images for social media






Resize and crop your images for Facebook, Youtube and Websites

Today there are innumerable uses for photos and images on the web. Websites need favicon and content images, people need Twitter profile pictures and Facebook profile banners, others want to create custom-sized photos for other uses – the need is endless.




To optimize images for web use, you likely need to resize, crop or change their file format type from the source image for their final use. And to optimize your website for site speed, it is best to not resize large images on the fly, but to use properly sized images in the first place, which are typically smaller.




There are many big, complex image manipulation tools available for such work, but not everyone can afford to buy Photoshop or even figure out how to do such simple tasks in its cluttered, confusing user interface. Finding and learning how to use a big tool’s favicon generator, Facebook profile picture editor, Twitter picture size editor, or even performing a simple photo crop is usually an exercise in frustration. What most people really need is a simple image editor tool for cropping and resizing photos and graphics.




Internet Marketing Ninjas is pleased to offer just such a tool for webmasters, social media fans, and everyone else who wants a simple tool for work with images for the web.



Favicon Generator to Crop Images for Twitter, Facebook, and More Tool

The Favicon Generator to Crop Images for Twitter, Facebook, and More Tool is the dream image utility tool for easily converting your favorite digital image into a favicon, a Facebook profile picture, icon or banner, a Twitter profile picture or icon, or simply cropping and resizing an image for many other popular online uses.



To use to free online image editing tool, simply follow these instructions:
On the toolbar, select the location of the image source (My Computer or URL):
  • If the image file is stored locally, ensure My Computer is selected, click Choose File, select the file, and then click Upload.
  • If the image file is on the web, select URL, type or paste the image URL in the resulting text box, and then click Upload.
If the image is large, you can either click and drag the selection box to crop the image for the content you want or drag one of the selection box border handles to resize it. You can also click and drag the mouse to create a custom-sized selection box.




To resize the image, click the Choose a Size drop down list and select a predefined output size. Options include:
  • Custom (use the mouse to size the selection box)
  • Facebook cover photo (850x315)
  • Facebook icon (180x180)
  • Twitter icon (400x400)
  • Twitter header image (1500x500)
  • Google+ icon (200x200)
  • Google+ cover photo (1080x608)
  • 100x100 (common forum/profile sized icon)
  • 50x50 (common forum/profile sized icon)
  • 48x48 (common icon size)
  • 32x32 (common icon size)
  • 24x24 (common icon size)
  • 16x16 (common icon size)
  • Favicon
  • User Input (on the keyboard, manually set custom width and height dimensions)
Once the crop area and image size is selected, click the Format dropdown list to select an output format. Options include:
  • JPG (best for photos)
  • PNG
  • GIF (not suitable for photos)
  • ICO (used for creating a favicon.ico file)
Click Done Editing to resize the image.




To save the edited image, click Download. To send the edited image to a user, type or paste an email address in the Email text box and then click Send.


Click Start Over to edit another image or discard the changes to the current image.
Internet Marketing Ninjas is pleased to offer this free tool to SEOs and webmasters.




Be sure to check out the other valuable SEO tools available online.         Internet Marketing Ninjas



Thursday, 14 August 2014

How To Get the Maximum Benefits of Facebook Business Pages

The mission of Facebook is, "Give people the power to share and make the world more open and connected". Facebook business pages are among one of the tools developed by Facebook to achieve this mission.




                      
Facebook business pages are a great way to promote any business online. People and organizations are using it for marketing and promotion of their products, services or other businesses. The results of facebook marketing are really impressive for some of them. However, a majority of business owners and organizations are not able to drive their campaigns to success. The reason lies in their inability to adopt the best practices of facebook marketing through facebook business pages.
This article describes some of the best tips for promotion of businesses through facebook business page:

Understand The Concept Behind Facebook Pages

 Facebook pages are similar to profiles. Some of the basic differences are they are specially meant for businesses, organizations and public figures. In addition, they also offer some special advantages. For example, the number of people, liking a Facebook page is not limited as it is limited to 5000 friends for normal profiles. For inviting people to like your page, you do not need to know them personally or through mutual relationship. If your page matches their interest, you can invite them.

Select Right Option While Creating Your Facebook Page

Facebook understands the basic promotional needs of modern businesses. The promotional requirements may vary depending upon the type of a business. Therefore, facebook offers different options for creating a page, each one with its own set of advantages. While creating a business page, it is very important to select the right type of page to get maximum advantage. If the page is intended for a local business, it is strictly advised to select the option "Local Business or Place". Selecting any other option may not deliver expected results.



Make Your Page True Representative of Your Business

Facebook pages are very much flexible and easy to setup. To get the maximum potential benefits, people need to make it true representative of their businesses. For that, they need to provide sufficient information about their businesses. Provide basic details of your business in info tab. It is exactly like "About Us" page of a website, where people look for the basic details about the company, person, or product.
To make it more beneficial and engaging for targeted audience, it is better to keep the language informal. Therefore, it is always better to write fresh contents in casual tone for your facebook audience.

Create Custom Tab Using FBML

 Facebook also offers the facility to add custom tabs using FBML (Facebook Markup Language, which is Facebook's own, special version of HTML). Using custom tabs, people can add any additional content for their fans (targeted audience). One of the most important uses of Facebook custom tabs is for creating landing pages. It can be a wonderful way to provoke your targeted audience towards your products or services. Creating a landing page for different types of users, result in greater benefits of marketing through facebook business page.

Create Your Fan Base

 One your page is ready with enough informative contents about your business, you are ready to create and enhance your fan base on facebook. Remember, you have more than 700 millions of people to spread your words among them. To start with, invite your friends to be a fan of your facebook business page. It will help you create initial fan base. Join some groups matching the interests of your business or products. Engage yourself in activities and discussions within the group. It will help you develop an identity among fellow group members. Then you can invite people from the group to become your fan. Later on, once you develop credibility, you will get referral fans too.




Engage People With Your Business Page

 The most important factor for the success of facebook marketing campaigns is "your engagement with the audience". Only creating a fan base is not enough. You need to engage your fans with your page on facebook. For that, post status updates which can attract attention of your fans. Provide relevant contents in form of status updates, which should be informative enough to drag your fan's attention. Be prompt in responding to their comments over your status updates or wall posts. Some great ideas for status updates can be:
  1. Announcements regarding your products and services
  2. Links to interesting and useful online resources
  3. Discount coupon codes to save on your products or services
  4. Links to information related to your company, its products or services, or people
Another beneficial way of enhancing interactivity of your page is to ask interesting questions from your fans. It will develop interaction between you and your fans as well as interaction of fans with other fans on your page. Keep them informed about the promotional offers and events of their interest. It is also beneficial to offer a reward program especially for your facebook fans.

Listen To Your Fans/Customers

Facebook business page can be a great tool for Customer Relationship Management. You can create a custom application for customer's complaint or queries and devote some time to response to them regularly. People nowadays have become addicted to facebook and if you offer customer support through facebook, it will help you develop credibility among such customers. They will spread the word about you among their friends and acquaintances.

Avoid Spamming Through Your Facebook Page

 Your status updates and wall posts on facebook page are very important for the identity of your business. Posting irrelevant statuses may result in a negative reputation. You updates are visible on the news feed of your fans. Continuous updates can fill their news feed and if it is uninformative and of no use to them, it will be spam, resulting in their lost interest in your brand and business.

View Page Insights and Analyze Your Performance Regularly

 Facebook offers great ways to analyze the impacts of facebook promotion campaigns. Using "Page Insights" features, you can analyze the performance of your facebook page. It offers great statistics of your page, fans, page activities, interactions, and demographic details. Tracking these details will help you understand the positives and negatives and you can modify your facebook marketing strategies accordingly.

Aforementioned tips are among the most basic things that you need to implement with your facebook business pages. If you own an online or offline business that needs promotion, and which is still not on facebook; you are missing great business potential. Come, create a facebook business page and start exploring your options today itself. However, do not forget to focus aforementioned tips while you start your facebook promotion.

Live Lab Design