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Showing posts with label Social Networking. Show all posts
Showing posts with label Social Networking. Show all posts

Sunday, 28 December 2014

10 Tips - Marketing Your Website

Marketing your website properly is just as important (if not more important) as having a properly designed and developed website. In today’s digital world, having a website that works to increase revenue and sales is crucial, especially in a time where a nonexistent (or outdated) website could cost your company hundreds, thousands, or tens of thousands of dollars in lost sales. It’s a necessity to have a marketing strategy in line with the goals of your company or organization, and in order to increase traffic and revenue at your website, it will take a heavy dose of effort to get your website where you want it. Use these tips below, and continue to research the world of internet marketing, there’s much left to be learned!




Without further ado, here’s 10 quick tips for marketing your website effectively… 1.) Make a BIG deal out of the launch of your website! You should be proud of your new site, and use this as a tool to contact your customers to let them know things are changing, and for the better. Market the new features your site will have both online and offline, and let it be known that you’ve invested in yourself.


2.) Start a subscription-based newsletter. Every company, in my opinion, should have some sort of informative newsletter. Your newsletter should be published on a set schedule, but only one that you can maintain. Ideally, your newsletters should contain informative articles. You don’t need too much content, but the content you have should be eye-catching, easy to read, and something that people want to see. If you bore your customers with your newsletter, you won’t be helping to market your website. Create a newsletter that compels people to do something… write a how-to on something related to your industry, or a top 10 tips that people might find interest in (wink, wink).


3.) Add your website to your company’s voicemail message. Even if it’s something along the lines of, “Leave us a message, or contact us on the web at www-dot-yourwebsitehere-dot-com. Are you seeing a trend here? It’s important to TALK about your website, and if you have something people want to see (which you should with that fancy site of yours!), your work will pay off.


4.) Put your website on your company building’s sign. This one’s sort of a no-brainer, but what better of a way to get people to scope out your company in the comfort of their own home. People driving by will remember your address, especially if you have an eye-catching sign, and make your website large enough and easy to read from a distance.


5.) Tell Google when you’ve got new content… Take this tip straight from Google themselves, “If your site is very new, we may not know about it yet. Tell Google about your site. One way to expedite Google’s discovery of new pages is to submit a Sitemap. Even if your site is already in the index, Sitemaps are a great way to tell Google about the pages you consider most important.” If you aren’t sure if your site has a sitemap indexed with Google, or you’d like help building your sitemap and properly publishing it, contact your web developer.


6.) Use an email signature in your correspondences, and make sure that a link to your website is in it. Not only will this provide for an easy way for your customers (or potential customers) to find your site, but it will also allow for an easy portal for them to visit you.


7.) Yes, your website is up and running, but now how are people going to find it? Many companies build a website and forget about it… YIKES! Use social networking websites like Facebook and Twitter to broadcast your website to those you are in contact with. For small businesses and startups, word of mouth can be the difference between success and failure!


8.) Advertising your site offline is equally important as advertising your site online. Make sure your web address is in your literature and publications (business cards, corporate branding material, fax cover sheets, etc.)


9.) Update your website AT LEAST once a month. I would say less than once a week is too little, but it’s important to keep your content fresh, especially if you have an informational site.


10.) Make sure that your website is built with valid code (to check it, go here: http://validator.w3.org/ ), your meta tags are properly used, and each page has a proper title. Consult your web developer about these items, as they are all important for your website to have.
Realize that the key to successfully marketing your website is a never-ending, integral process that you NEED to do. Take the time to properly work on the items above, and dedicate yourself to doing it right. You just invested in your website, right? Why not make the most of it and start seeing your hard-earned efforts pay off!


This article was written by Eric Riggleman with Raleigh web designers Ludex Marketing, experts in Web Design, Search Marketing, Graphic Design, and Custom Web Application Programming.



Monday, 1 December 2014

Infographic - Optimum Times to Post on Social Media

Get More Eyes on your Posts


Here are the best times to post in order to increase the amount of people who see them on Facebook, Pinterest, Twitter, Tumblr and Google+.


 
Best time to share


Share as Image - Blog

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Tuesday, 25 November 2014

Social Media Image Resizer Tool - Social Networking

Social Image Resizer Tool

Create optimized images for social media






Resize and crop your images for web use

Today there are innumerable uses for photos and images on the web. Websites need favicon and content images, people need Twitter profile pictures and Facebook profile banners, others want to create custom-sized photos for other uses – the need is endless.




To optimize images for web use, you likely need to resize, crop or change their file format type from the source image for their final use. And to optimize your website for site speed, it is best to not resize large images on the fly, but to use properly sized images in the first place, which are typically smaller.




There are many big, complex image manipulation tools available for such work, but not everyone can afford to buy Photoshop or even figure out how to do such simple tasks in its cluttered, confusing user interface. Finding and learning how to use a big tool’s favicon generator, Facebook profile picture editor, Twitter picture size editor, or even performing a simple photo crop is usually an exercise in frustration. What most people really need is a simple image editor tool for cropping and resizing photos and graphics.




Internet Marketing Ninjas is pleased to offer just such a tool for webmasters, social media fans, and everyone else who wants a simple tool for work with images for the web.



Favicon Generator to Crop Images for Twitter, Facebook, and More Tool

The Favicon Generator to Crop Images for Twitter, Facebook, and More Tool is the dream image utility tool for easily converting your favorite digital image into a favicon, a Facebook profile picture, icon or banner, a Twitter profile picture or icon, or simply cropping and resizing an image for many other popular online uses.



To use to free online image editing tool, simply follow these instructions:
On the toolbar, select the location of the image source (My Computer or URL):
  • If the image file is stored locally, ensure My Computer is selected, click Choose File, select the file, and then click Upload.
  • If the image file is on the web, select URL, type or paste the image URL in the resulting text box, and then click Upload.
If the image is large, you can either click and drag the selection box to crop the image for the content you want or drag one of the selection box border handles to resize it. You can also click and drag the mouse to create a custom-sized selection box.




To resize the image, click the Choose a Size drop down list and select a predefined output size. Options include:
  • Custom (use the mouse to size the selection box)
  • Facebook cover photo (850x315)
  • Facebook icon (180x180)
  • Twitter icon (400x400)
  • Twitter header image (1500x500)
  • Google+ icon (200x200)
  • Google+ cover photo (1080x608)
  • 100x100 (common forum/profile sized icon)
  • 50x50 (common forum/profile sized icon)
  • 48x48 (common icon size)
  • 32x32 (common icon size)
  • 24x24 (common icon size)
  • 16x16 (common icon size)
  • Favicon
  • User Input (on the keyboard, manually set custom width and height dimensions)
Once the crop area and image size is selected, click the Format dropdown list to select an output format. Options include:
  • JPG (best for photos)
  • PNG
  • GIF (not suitable for photos)
  • ICO (used for creating a favicon.ico file)
Click Done Editing to resize the image.




To save the edited image, click Download. To send the edited image to a user, type or paste an email address in the Email text box and then click Send.


Click Start Over to edit another image or discard the changes to the current image.
Internet Marketing Ninjas is pleased to offer this free tool to SEOs and webmasters.




Be sure to check out the other valuable SEO tools available online.         Internet Marketing Ninjas



Thursday, 9 October 2014

3 Techniques That Will Double Your Social Media Content With Half the Effort


KISSmetrics
This story originally appeared on KISSmetrics
            

Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels.


But we all know, deep down inside, that social media is important. And we know that we have to do it.


So we might as well figure out how to do more social media in less time and with less effort.
The following tactical methods have been proven to produce twice the amount of social media with only half of the effort. The great thing about this approach is that higher output on social media generally produces a greater level of engagement.
Here’s how to do it.

1. Create a schedule.


When you create a social media schedule, you immediately reduce the level of consistent effort required throughout the day.


The inherent advantage of social media is also its disadvantage. True, you can keep your brand message and presence in front of people all the time, but this requires consistent output and daily effort.


When you unplug from one task to “quickly” post to social media, you’re doing yourself a serious disservice.
  • You waste time on your current task by having to pause and then come back to it. Even if it takes just a couple minutes to post to social media, you’ve lost your entire train of thought on the project that you were working on. A couple of minutes interruption may require double that amount just to move your mind back to the point where you left off.
  • You waste time on social media by having to reopen your social media tools or log into the accounts again. Keep in mind that every task has a cluster of other related tasks that require time. For example, if you’re not using a social media management tool, you may have to log into the business Twitter account. But in order to do that, you have to find the password. And in order to find the password, you have to look it up in an encrypted password file. And in order to do that, you have to find the file in your company’s intranet. It goes like this for every little task we have to do. What all this amounts to is a lot of wasted effort.
The solution I’m proposing is to deal with your social media in a single session of unbroken concentration.


The scheduling approach has three components.
  1. In the first place, you must set aside time in your calendar to schedule your social media. The approach I advocate is to allocate an hour (or two, or three) to deal exclusively with social media. This is your social media time. It’s on your calendar like an inviolable appointment. Most people who are responsible for social media report doing this on a daily basis. Some people -- usually the very-organized type -- can get away with doing it once weekly.
  2. Second, during this time, you schedule out your social media posts. Using a tool like Buffer, schedule out the times and messages that you want to post to your social media accounts. Be sure to follow industry best practices for the best time of day to post. The great thing about scheduling posts is that you can produce two or three times as many posts, but take a lot less time doing it. You can sit down for fifteen minutes and hammer out six tweets to release throughout the day. But what if you had to unplug at six separate times to post to Twitter? You’d go crazy, while at the same time cannibalizing your time and productivity. Scheduling your posts is a far superior approach.
  3. Third, take some time to monitor your social media metrics. This is the practice of social media listening, and it’s an integral part of any approach to social media. Rather than dink around checking out RTs and Facebook likes throughout the day, take a single point in time each day or week to analyze your metrics and make decisions based on what you see.
Constantly flitting in and out of social media is a huge drain on your time, effort, and mental energies. Scheduling -- whether it’s scheduling your day, your posts, or your listening -- dramatically reduces the level of effort that you put into social media, while dramatically increasing your output.

2. Collect as you go.


One of the most important features of posting to social media is also the most time-consuming -- finding content to post.

Vertical Response has found that the single-most time-consuming factor in social media management is “finding & posting content.”


3 Techniques That Will Double Your Social Media Content With Half the Effort
The amount of time and effort that you pour into finding and posting can be reduced. I already showed you how the simple practice of scheduling will reduce that effort.


But what about the process of collecting the content to post? You need acollection system.

Create a collection system for content.

The system you choose is totally up to you, but let me provide a suggestion. I use Evernote along with the Evernote Chrome extension. In my Evernote folder, I can create a specific folder for things I want to collect and share later.
3 Techniques That Will Double Your Social Media Content With Half the Effort
Whenever I come across something interesting to post on social media, all I do is click the Evernote button in my browser.


3 Techniques That Will Double Your Social Media Content With Half the Effort


From there, I can adjust how I want this article to be saved for future reference. I’m putting it in a sub-folder of my social media folder called “Business Ideas.” I’m saving the “Bookmark,” not the entire article, and I’m tagging it with “social media.” I’ve also added a quick note: “This would be a good one to post on Tuesday.”


3 Techniques That Will Double Your Social Media Content With Half the Effort


When I click “save,” I now have this article saved in Evernote. When it’s time to schedule my articles for posting, I simply open up the correct Evernote folder and go to my saved bookmark.


3 Techniques That Will Double Your Social Media Content With Half the Effort


This is nothing more than a collection system. I’m simply taking the process of collecting content, and distilling it to a quick-and-easy process.


As I move throughout my day, checking emails, visiting websites, doing research, etc., I will come across interesting articles, studies, or websites that I’d like to share. All I do is click my Evernote extension, and I’m done. It’s saved for the next day’s scheduling session.

Create a focused time for content discovery.


Another way to reduce your overall effort is to create a focused time for discovering great content.
Buffer has an article on “Always Have an Amazing Link to Share,” in which they discuss some of the most effective places to find great content. This is a great starting point for discovering great links to share via social media.


You should also do some spadework to discover your own content. I suggest a technique in my Buffer article, that requires spending just thirty minutes to come up with content to post for several days.


This goes back to my whole thesis: With half the effort, you can produce double the content. You just have to be smart, scheduled, and intentional about it.

3. Share it more than once.


Here’s the ultimate hack for less-effort/more-content. Share the same stuff more than once.
There’s logic to back up this simple technique. Different people will see your different social media posts, depending on what time you post it.


Joe checks his Twitter feed at 8am, but Marie doesn’t check her Twitter feed until her lunch break at 12:30. Joe’s going to see your morning tweet, but maybe not your noon tweet.
So why not share the same thing twice? Or why not three times? Or more?
Can you get away with this? Absolutely, and there’s nothing cheap about it at all.
Garrett Moon discussed how he recycles his posts, and even shows his schedule for doing it.


3 Techniques That Will Double Your Social Media Content With Half the Effort
Moon has had zero complaints, higher interaction, more output, and even the possibility that some of the reshared content could go viral after several takes.


If you share your content more than once, you can get three or four times as much mileage from a single post than you would if you were only to post it once. Obviously, you’d need to jigger it a few times to make it unique each time, but the overall principle is incredibly effort-saving and traffic-increasing.

Conclusion


Tips, tricks and hacks can make social media more effective than it is. But let’s be careful not to view social media as a waste of time. Although social media can be a black hole of time-wasting (if you do it wrong), it is actually an investment in your overall business marketing efforts.


Increasing your output on social media while you reduce your effort is simply a matter of being smart and productive.


What ways have you discovered to reduce your social media effort while improving your output?


Neil Patel
Neil Patel


Online Marketing Expert



Thursday, 14 August 2014

How To Get the Maximum Benefits of Facebook Business Pages

The mission of Facebook is, "Give people the power to share and make the world more open and connected". Facebook business pages are among one of the tools developed by Facebook to achieve this mission.




                      
Facebook business pages are a great way to promote any business online. People and organizations are using it for marketing and promotion of their products, services or other businesses. The results of facebook marketing are really impressive for some of them. However, a majority of business owners and organizations are not able to drive their campaigns to success. The reason lies in their inability to adopt the best practices of facebook marketing through facebook business pages.
This article describes some of the best tips for promotion of businesses through facebook business page:

Understand The Concept Behind Facebook Pages

 Facebook pages are similar to profiles. Some of the basic differences are they are specially meant for businesses, organizations and public figures. In addition, they also offer some special advantages. For example, the number of people, liking a Facebook page is not limited as it is limited to 5000 friends for normal profiles. For inviting people to like your page, you do not need to know them personally or through mutual relationship. If your page matches their interest, you can invite them.

Select Right Option While Creating Your Facebook Page

Facebook understands the basic promotional needs of modern businesses. The promotional requirements may vary depending upon the type of a business. Therefore, facebook offers different options for creating a page, each one with its own set of advantages. While creating a business page, it is very important to select the right type of page to get maximum advantage. If the page is intended for a local business, it is strictly advised to select the option "Local Business or Place". Selecting any other option may not deliver expected results.



Make Your Page True Representative of Your Business

Facebook pages are very much flexible and easy to setup. To get the maximum potential benefits, people need to make it true representative of their businesses. For that, they need to provide sufficient information about their businesses. Provide basic details of your business in info tab. It is exactly like "About Us" page of a website, where people look for the basic details about the company, person, or product.
To make it more beneficial and engaging for targeted audience, it is better to keep the language informal. Therefore, it is always better to write fresh contents in casual tone for your facebook audience.

Create Custom Tab Using FBML

 Facebook also offers the facility to add custom tabs using FBML (Facebook Markup Language, which is Facebook's own, special version of HTML). Using custom tabs, people can add any additional content for their fans (targeted audience). One of the most important uses of Facebook custom tabs is for creating landing pages. It can be a wonderful way to provoke your targeted audience towards your products or services. Creating a landing page for different types of users, result in greater benefits of marketing through facebook business page.

Create Your Fan Base

 One your page is ready with enough informative contents about your business, you are ready to create and enhance your fan base on facebook. Remember, you have more than 700 millions of people to spread your words among them. To start with, invite your friends to be a fan of your facebook business page. It will help you create initial fan base. Join some groups matching the interests of your business or products. Engage yourself in activities and discussions within the group. It will help you develop an identity among fellow group members. Then you can invite people from the group to become your fan. Later on, once you develop credibility, you will get referral fans too.




Engage People With Your Business Page

 The most important factor for the success of facebook marketing campaigns is "your engagement with the audience". Only creating a fan base is not enough. You need to engage your fans with your page on facebook. For that, post status updates which can attract attention of your fans. Provide relevant contents in form of status updates, which should be informative enough to drag your fan's attention. Be prompt in responding to their comments over your status updates or wall posts. Some great ideas for status updates can be:
  1. Announcements regarding your products and services
  2. Links to interesting and useful online resources
  3. Discount coupon codes to save on your products or services
  4. Links to information related to your company, its products or services, or people
Another beneficial way of enhancing interactivity of your page is to ask interesting questions from your fans. It will develop interaction between you and your fans as well as interaction of fans with other fans on your page. Keep them informed about the promotional offers and events of their interest. It is also beneficial to offer a reward program especially for your facebook fans.

Listen To Your Fans/Customers

Facebook business page can be a great tool for Customer Relationship Management. You can create a custom application for customer's complaint or queries and devote some time to response to them regularly. People nowadays have become addicted to facebook and if you offer customer support through facebook, it will help you develop credibility among such customers. They will spread the word about you among their friends and acquaintances.

Avoid Spamming Through Your Facebook Page

 Your status updates and wall posts on facebook page are very important for the identity of your business. Posting irrelevant statuses may result in a negative reputation. You updates are visible on the news feed of your fans. Continuous updates can fill their news feed and if it is uninformative and of no use to them, it will be spam, resulting in their lost interest in your brand and business.

View Page Insights and Analyze Your Performance Regularly

 Facebook offers great ways to analyze the impacts of facebook promotion campaigns. Using "Page Insights" features, you can analyze the performance of your facebook page. It offers great statistics of your page, fans, page activities, interactions, and demographic details. Tracking these details will help you understand the positives and negatives and you can modify your facebook marketing strategies accordingly.

Aforementioned tips are among the most basic things that you need to implement with your facebook business pages. If you own an online or offline business that needs promotion, and which is still not on facebook; you are missing great business potential. Come, create a facebook business page and start exploring your options today itself. However, do not forget to focus aforementioned tips while you start your facebook promotion.

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