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Google Webmaster Crawl and Fetch as Google - 2018

How to: Google Webmaster - Indexing and Crawling your Website Tips: - Indexing and crawl your Website often - Keep your Website upda...

Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts

Friday, 12 October 2018

How To Pick The Right KEYWORDS for Google Search

Picking the right KEYWORDS for Google - Rank 1 on Google and Dominate Searches in 2018 ...

Every Business will have a unique set of Targeting Keywords...

What are KEYWORDS ... KEYWORDS are words that people type into search engines like google to find specific services or items...

How to pick the right #Keywords to rank on #Google #Search...?

Identify your Business Services and make them the Base Keywords for your Metadata ... 2018 ... Think about what people would search if they as customers are looking for your small business...

Remember time and effort will enable your business to dominate the market...

Live Lab Staff ...

Monday, 27 August 2018

Rank No.1 on Google - SEO - METADATA KEYWORDS TARGETING for Small Businesses

Small Business - SEO - METADATA KEYWORDS and Geographical TARGETING

Understanding search engine optimization is essential for any small business... This often puts the small business ahead of competitors and dominates the local searches...

Most people are lazy and type as least possible words into search engines...

There are 3 main components to local searches... Local people looking for things...

1. Geography and Areas.
2. Product - Service - Working Systems.
3. Unique Variable.

Note all your keywords down and these words will form the base of your Metadata... Spread the words around your social media and web channels... Train the search engines to recognize you as a point of interest... Enhance your position with Maps, Videos, Sponsored Posts and Blogs. 

Article by Live Lab Staff - 2018

Saturday, 16 December 2017

Business Logo - Make A Free Business Logo with Microsoft PowerPoint

How To Make A Free Business Logo with Microsoft Powerpoint... Perfection is Everything... Pick and Play with Various Fonts and Colours...

Do Not Clutter the Layout... Add the relevant images, elements and details...

It is important to check backgrounds and groupings... Save as a picture... ADD Keywords For MetaData ... Reinsert and crop the image to perfection... Resave using the same alias...

On Other Blogs ... How To Build A Network Of Social Media Followers

Live Lab Staff...

Sunday, 24 September 2017

Adsense - How to Remove the Warning - Your AdSense account is enabled only to show ads on YouTube. If you want to show ads on a different site, you'll need to provide us with the URL of the site you want to monetize.

How to Remove the Adsense Warning...

Your AdSense account is enabled only to show ads on YouTube. If you want to show ads on a different site, you'll need to provide us with the URL of the site you want to monetize.

You get this warning because your Adsense for content ads are not approved. Youtube Adsense is a Hosted Adsense Account. Blogger Adsense is also considered a Hosted Adsense Account.

In order to get Content Ad Approval you need to first build and then provide a TLD - Top Level Domain - Website with quality content and not a .blogspot. URL. Once you are ready to apply for Adsense you place the Adsense code in the *head* section of your Website or Page Templates.

Make sure you follow and comply with all the Adsense Program Policy Guidelines to prevent your account from being rejected or banned.

More Search Engine Optimization Videos ... Live Lab Search Engine Optimization

More Content Advertising and Marketing Videos ... Live Lab SEO - Content Advertising and Marketing Videos.

Wednesday, 26 July 2017

2018 - How to Embed Amazon Ads in Your Joomla Website

2018 - How to Embed Amazon Ads in Your Joomla Website ...

An Adsense Alternative is Amazon Advertisements...

Amazon has in recent years become a Global Internet Sales Powerhouse...

There are less rules and minimum risk issues regarding the monetizing of you content and content ad approval requests....

More SEO Videos... Live Lab Search Engine Optimization

Tuesday, 25 July 2017

2018 - Joomla 3 - Google Analytics Verification on a Joomla 3 Template

How to Verify Your Joomla 3 Websites using Google Analytics.

Google Analytics allows Webmaster the ability to track page performance in real time. Google analytics does require a Gmail access as well as Webmaster site verification.

Google Analytics will allow you to track page views, devices and geography....

Traffic Data is stored and can be accessed years back should you require however this is dependent on the date you verify your website.

A few Joomla Templates allow webmasters the ability to paste the analytical property ID however the *head* page can be accessed by Template Manager - Select Template - Edit Personal CSS - Index.php should you be required to paste the Google Analytics Tracking ID.

More Videos... Live Lab Search Engine Optimization

Thursday, 20 July 2017

2018 - How to Check if Your YouTube Ads are Monetized

How to check if Your YouTube Ads are Monetized...

To Apply to the Youtube Partner Program and Start Earning ... Youtube Partner Program...

Only channels that have greater than 10 000 views will be monetized...

More... Live Lab Search Engine Optimization

Thursday, 12 November 2015

How To Choose Your Website Domain

How To Chose Your Website Domain

 Your Website Domain must encompass your business framework...

Good Hosting cost Money

Your Domain can be a .com .org .za .net ...

Avoid long domain names...

Tuesday, 17 February 2015

How To Make a Great Business Logo

Your company's logo is the foundation of your business branding. It is probably the first interaction that you will have with your customers. An effective logo can establish the right tone and set the proper ethos. After years of crafting logos for different projects, I've come up with a set of questions that I always ask myself before delivering a new logo.

1. What emotions does the logo evoke?

Above all design guidelines, the most important criterion is whether the logo reflects the character of the company. The emotions that the logo evoke should be appropriate to the company values. For example, the Disney logo evokes a sense of happiness and optimism. The curvy, fun typeface is appropriate for a company that has been making cartoons and animated pictures for kids. However, a similar logo style on a sales platform would not be appropriate.

Designers should understand the psychology of colors and the effect that typeface has on the design of a great logo. For example, green promotes relaxation and usually reflects growth, health, and the environment. Red, on the other hand, may evoke danger and passionate emotions. Similarly for typefaces, Garamond, Helvetica, and Comic Sans all elicit very different sentiments. Serif fonts like Garamond promote the idea of respect and tradition, and are hence more suitable for an environment that demands integrity such as a university or a news publisher. Sans Serif fonts like Helvetica are clean and modern, and are well suited for high-tech businesses.

Casual script fonts like Comic Sans are probably best left for fun companies such as toy companies. A good understanding of the psychology of colors, typefaces, and shapes is an important part of making a great logo.

The styling of the Disney logo is appropriate for a company that aims to be fun, but such a style would not be appropriate for a sales platform company.

2. What's the meaning behind the logo?

Behind every great logo is a story. A great logo is not about slapping your business name on a generic shape, which is why choosing from ready-made logos is a poor idea. A logo has to have a meaningful story. A good designer first understands the culture of the company, the tone of the product, and the vision of the business, much before embarking on ideas for the logo. The end result of a quality logo is reflective of the philosophy and values of the company.

The arrow in the logo represents that Amazon sells everything from A to Z and the smile on the customer's face when they buy a product.

3. Will the logo stand the test of time?

How will the logo look in two, 10, 20 years? Designers should avoid getting sucked into flavor-of the-month trends. Trends like ultra-thin fonts and flat shadows are design styles that will probably not stand the test of time. Simple is far better than complex. A simple yet memorable logo can be used in 20 years without looking dated.

A good way to test the logo is to let it sit with you for a while before releasing it. Some logos grow with you—the more you look at it, the more you like it. Some logos start to feel nauseating after a while—the more you look at it, the more you hate it. If after a couple of weeks with the logo you find it boring, the logo is probably not strong or timeless enough.

The simplistic outline and shape of the Apple Inc. logo allows it to endure the test of time. The first prototype of the logo would definitely not be suitable today.

4. Is it unique? Can it be instantly recognizable?

A great logo is distinctive, memorable, and recognizable. Even if you have only seen it once, you should still be able to remember what it looks like after a period of time. A good way to test this is to show your logo to a friend, then cover it up and have your friend describe the logo in a week. A fresh pair of eyes can be very effective in figuring out the most memorable components of a logo.
In addition, if the logo reminds you of others you have seen, it is not distinct enough.

The logos of Path and Pinterest are very similar.

5. How does it look in black and white?

When I begin designing a logo, I always start in black and white. Designing with this limitation first forces you to make sure that the logo is recognizable purely by its shape and outline, and not by its color. A strong logo is one that is still memorable just by its contours.

A one-color logo also provides the benefit of using your brand easily in multiple mediums with different backgrounds and textures.

It is much harder to recognize the National Geographic symbol once we remove its signature yellow colour.

6. Is it clear and distinct in small dimensions?

Another way to make sure logos are simple and recognizable is to scale it down dramatically. Even at tiny resolutions, a strong logo should still be recognizable at a glance. This is also a good test to make sure that the logo is not complicated with unnecessary design flourishes. Here, you see that the Nike, McDonalds, Twitter, and WWF logos are still very distinct at small sizes. The GE and Starbucks logos are far more cluttered, and less recognizable when they are small.

These are not hard-and-fast rules, just guidelines for making an effective logo. It is still possible to make a strong, complicated logo, but understand the trade-offs.

This article was edited and republished with permission from the author. Read the original here.

  Lo Min Ming - cofounder of Pixelapse, a visual version control platform for designers.

Fast Company

Wednesday, 14 January 2015

Setup Your Google+ For Business

Since Google quietly did away with Authorship, many people have questioned its worth as a marketing tool. Whilst Google maintain that the program wasn’t providing enough value and that the removal of Authorship didn’t reduce traffic to sites, this has been questioned by some marketers. For example, in a Marketing Profs article, Will Mitchell claims that the Authorship markup improved a search result’s CTR by 150%.

It’s true that G+ isn’t right for every niche as it’s mostly niches such as digital marketing and technology that seem to be active on the site. However, there’s little doubt that G+ improves SEO, as ranking factor studies have shown +1s to have a correlation with better rankings. For this reason alone, it’s a good idea to have a G+ presence, but it’s also a good channel for distributing content, especially if it gets shares and +1s.

With that in mind, today we’ll be looking at how to set up and use Google’s social network for your business.

Set Up Your Business Page

You will of course need a Google account and personal profile (make sure you use your real, full name) to get started and once this is in place you can go ahead and create your business page. This will bear the name of your company and you will need to select the type of page that you’re creating, choosing from: 

Shop front – choose if you have a retail business
Service area – for the service industry including professional/business services such as marketing
Brand – products, bands, charities and so on

Once you’ve done this, search for your business by inputting the postcode into the maps page and choosing ‘none of these’ if your business doesn’t appear in the list. Once you’ve done this you’ll see a box appear where you can enter the name and address details of your business.

Important: this is your Google business page so if you have a website and directory listings then enter the address and phone details in the exact same format as it appears elsewhere on the web to optimise for local SEO.

Once you’ve entered your business address and telephone number, you’ll also have to put in the kind of business that you’re in and then you’re ready to go. Enter your business website too and remember that your listing will have to be verified either by phone or postcard, the latter of which can take a little while to come through. Once it’s been verified though, you can start to add more information.
Filling in About Section

In the about section you’re going to want to enter a brief overview of what you do. Keep this snappy, don’t bore your readers, as they’ll want to be able to see what your business is about at a glance. Keep sentences and paragraphs short and factual, don’t pretty it up with a lot of flowery language but do use keywords that are relevant to your business.

You have space for your tagline which should be a short sentence describing your business or your company strapline. You then have the story space where you can expand on your tagline and give more information. Make sure that in the links section, you link to your website and all of your social profiles.

You’ll also want to choose a high res image for your header and a smaller image (such as your logo) for your profile picture.
Header image: minimum 480 x 270 px to maximum 2120 x 1192 px – Google recommends an image size of 1080 x 608 px.
Profile image: minimum 250 x 250 px – larger images work better.
Getting Followers on G+

G+ is one of the most difficult networks to gain followers on so you should set up a strategy to target followers in your niche and that are active on the site. There are a lot of inactive accounts on G+ (remember when everyone decided it was going to be great and defected from Facebook only to rethink a couple of weeks later?) so look for people who engage regularly.

Just like Twitter, you can follow anyone on G+ and they will be notified and have the option to follow you back. Not everyone does of course so ensure that you pop your G+ business profile on the other social networks and include a link on your website. Don’t just follow people at random, first get yourself together a list of:
Influential people in your niche
Potential customers
Other businesses in your industry

Once you’ve done this, it’s time to get looking for people to follow. You can use the search box at the top of the page to search and the ‘find people’ page. On the latter, you’ll be able to see who has added you as well and note that you can search for interests too in the general search box.

When you follow others you can organise them into different circles so that you can later send targeted content. You can create whatever circles you like, but it’s sensible to order into sections such as general, influencers, potential customers and so on. Later on when you share your content, you can then send special offers just to potential customers or content to influencers that you think they may share. When you create a new update, it’s not shared automatically with everyone and who it is shared with will appear in green in the sharing box. Make sure here that it’s initially set to public and remember when you change it, it will stay that way until you change it back again. This feature has caused many a person to inadvertently share content with themselves alone for months as it’s been set to private so do make sure you check.

Make sure that you have a good look around at other business pages and for those that you’ve ever done business with, leave a review. There’s never any guarantee that you’ll get any reviews back though so don’t be shy and ask. You can send out an email campaign asking for reviews too and ask any existing customers.

G+ Communities

Just like LinkedIn discussion groups, G+ communities give you the opportunity to get involved in discussion in order to get noticed. Just search for topics in your niche and request to join likely looking communities. Make sure that the communities you join enjoy plenty of activity though, it’s no use joining one that only sees weekly, rather than daily, interaction.

You may have to be approved by a moderator or manager for some communities but once you’re a member then you’ll be able to post and comment just like you can on your own profile. Be careful when sharing links, these may hold your updates up as they may be queued so that they can be moderated.

Of course, there’s nothing stopping you from starting your own G+ community if you think that there’s a gap in the market and you have an idea for discussion that you think nobody else is handling. To do this simply click on the ‘Create Community’ button on the communities home page. However, do your research, make sure it’s not already being done and bear in mind that there’s a little work involved in moderation. To begin with, I would recommend becoming a member in an active community for a while before starting your own though.
Google Hangouts

Hangouts is one of the most popular G+ features and is used for live video chats with up to ten people. It can be used in a business capacity to hold meetings or it can be used as a way to invite people to discuss something that interests them. For example, say you run a copywriting agency and you’ve recently begun selling courses as a part of your business. You can use a Google Hangout to conduct an online seminar with up to 9 students, giving feedback and allowing them to critique each other’s work as a way to further augment the course.

You can also use Hangouts on Air to stream live video to YouTube and this can be used in a similar way to a webinar, as an informational and/or educational video to further engage your followers.
Advanced G+

So now we’ve looked at the basics, let’s have a look at some more advanced ways of using the search giant’s social network. Firstly, it’s worth noting that if you’re more of a keyboard user and you like to use shortcuts, there are plenty available on G+. To access them, simply go the G+ and press the shift and question mark keys on your keyboard.

As you can see this brings up a list of all of the available shortcuts, you can print these off to keep next to your keyboard for a handy reference.

Tagging other users

To tag another user in a post or comment type a + sign before you begin typing their name and a dropdown box of users will appear. Simply choose the person you’d like to tag from the list and they will be notified that they’ve been mentioned. You can do this to alert people who you think will enjoy relevant content or to share tips and special offers – be imaginative!
Check out Ripples

You can check how widely a post is being shared by using the Ripple feature. To do this hover on any post and in the top right hand corner of the box you will see an arrow appear. Click on this and a dropdown box will appear and at the bottom you’ll see there’s an option to view Ripples.

(Image: Think Traffic)

This one is of course a post that has done very well and it’s unlikely that yours will appear the same unless a post happens to go viral. Generally a post will show a few circles that have shared and some further information at the bottom. Once you really get going on G+ and start to build your audience and reputation, then you’ll begin to see more ripples as your shares increase.

Note that to show up in Ripples a post must have been shared publically, posts that you share with specific circles or privately won’t show up.

You can also check out external posts and links that you haven’t shared yourself on G+ by typinghttp://plus.google.com/ripple/details?url= into the address bar and adding the link you want to check to the end. This will then bring up a page like the one above where you can see Ripples as well as the top influencers sharing the post, how many times it’s being shared per hour, the average chain length and the languages of the people sharing it. This makes your strategy going forward a little easier as you can see the kind of content that your followers like to share the most and adjust accordingly.

If you’re a Chrome user, you can add a bookmark to create a Ripples button to use to check how widely shared posts are as you’re surfing. Simply right-click on the bookmarks bar and select Add Pageand change the name of the new page to Ripples.

Then add the following code into the URL box:javascript:location.href=’https://plus.google.com/u/0/ripple/details?url=’+encodeURIComponent(location.href)

Now you’ll have a Ripples button on your address bar that you can simply click when you hit a post that is in your niche and you feel your audience will like. This is great for research and post planning and it can also help you to identify influencers as you’ll be able to click on the circles to see information on who’s sharing.

Get Googling

Google Plus has lots to offer the marketer and it’s used more widely than many people seem to think. Businesses that are not familiar with social media marketing tend to assume that networks are used for business in a similar way that they are for personal use. This isn’t the case, especially for G+; whilst Facebook remains the world’s most used social network for personal users, businesses are becoming increasingly disillusioned with it and it is difficult to achieve reach. G+ has an active business community though and shouldn’t be dismissed. Images and infographics do especially well on G+ and it’s worth remembering that the site also automatically creates GIFS that you can use too (search for motion in the photos section to find them) as well as automatic image enhancement.

Finally, it’s worth mentioning that unless you spend time on G+ interating with others, commenting and sharing, then it’s unlikely you’ll be successful. Social media does depend rather heavily on you being social, so ensure that you get yourself out there and get noticed!

                                     XEN Systems - Australia

@kesbutters     Bio  Twitter  Google+  Latest Posts       SEO For LinkedIn http://t.co/3TeAuoAJYx #LinkedIn 

Monday, 12 January 2015

WebSite Marketing your Internet Business

Create Your Startup:

Have you long been considering the thought of starting a web site marketing internet business?

Then, you need to gear up for the battle ahead by acquainting yourself with some good tips that will help you do things effectively. The internet is a really promising place where you can generate lots of money if you just know the right tricks needed to do so. This is because when you get a business started online, the entire world is your audience. In other words, you can create a really large client base without having to spend too much money for ads and promotions. Through the help of the world wide web, you can turn a simple small business into a global business with lots of customers. 

Lets get you started on things through the basics of the web site marketing internet business. First, you have to be familiar with all of the platforms that the online world offers you to market and promote your business. Creating a website isnt the only thing that you have to do so that you can be effective at internet marketing. The different platforms of online marketing include business marketing website; business press releases; business marketing blogs; business networking; business marketing research; business advertising; and business email marketing. Ill be discussing tips on effectively using your website and handling business blogs.

Lets start with your website. This needs to serve as a good reflection of your business. Keep things simple by creating clean and simple pages that are composed of concise and high quality content. Creating a good site starts with the URL. The one that you choose has to be good at attracting attention but you mustnt make it sound like its fake. Putting glitters, colorful ingredients and other stuff that will give your pages good looks is a good idea but its not a requirement online. You dont have to focus too much on the looks of your website. Instead, you need to think of ways as to how you can make it spit out cash for you. A beautiful website will be of no value if it doesnt have the ability to produce revenue for its owner. Your site shouldnt be complicated. Make it friendly to your visitors so that they wont end up finding it difficult to navigate through your content and looking for the information that they need.

Let's move on to business blogs. Blogs are really an effective tool online today because they allow business owners to have up close and personal interactions with their clientele. In this way, they can effectively prove to people that they are trustworthy and that they offer high quality products and services that will offer good benefits. Blogs are now considered as a very efficient communication medium because of the quickly increasing number of bloggers every single day. Most of internet marketers today set up blogs to complement the results of their main websites.

Austin SEO Academy