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How To Rank No.1 on Google - SEO - METADATA KEYWORDS TARGETING for Small Businesses

Small Business - SEO - METADATA KEYWORDS  and Geographical TARGETING Understanding search engine optimization is essential fo...

Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Monday, 27 August 2018

How To Rank No.1 on Google - SEO - METADATA KEYWORDS TARGETING for Small Businesses

Small Business - SEO - METADATA KEYWORDS and Geographical TARGETING





Understanding search engine optimization is essential for any small business... This often puts the small business ahead of competitors and dominates the local searches...



Most people are lazy and type as least possible words into search engines...




There are 3 main components to local searches... Local people looking for things...

1. Geography and Areas.
2. Product - Service - Working Systems.
3. Unique Variable.

Note all your keywords down and these words will form the base of your Metadata... Spread the words around your social media and web channels... Train the search engines to recognize you as a point of interest... Enhance your position with Maps, Videos, Sponsored Posts and Blogs. 

Article by Live Lab Staff - 2018





Wednesday, 7 February 2018

5 Minute Full Tutorial - Add Your Website to Google Search Console Analytics and Webmaster Tools

How To Add Your Website to Google Search Console Analytics and Webmaster Tools and Add More Websites under specific Analytics profiles... Website used ...Inland Finder ...

Google or Alphabet have been making recent changes to the user interfaces across most of its products... As technology evolves so does Google... or Alphabet...

Some things will still remain the same thou... for us common folk... things like the <head> tag...



Kindly Note that traffic and figure changes take a certain period of time to appear... I would say give it a week as you would be surprised to see what little traffic your small business gets... Tons of traffic comes from Bots and Robots... Blogger records the robots... Analytics well... Not so much...



Live Lab Staff - 2018





Sunday, 28 January 2018

Google Search Console - New Webmaster Tools

Google just launched a new Search Console for Google Webmaster Tools ...

Love the New Layout... Alot more user friendly ... It has been a few years since Google Webmaster Tools had a new look...


Google Announced in a January 2018 Google Webmaster Blog that the new console will feature a...

"simplified process of optimizing a website's presence on Google Search. The functionality will include Search performance, Index Coverage, AMP status, and Job posting reports"



We have been lucky enough to have been offered early access and we simply love the new layout and features.

Live Lab Staff - January 2018






Monday, 18 December 2017

How To Add an External Web Address to a Joomla 3.0 Website Template - External URL

Joomla 3.0 Webdesign and SEO ...

How To Add an External Web Address to a Joomla 3.0 Website Template - External URL




Add the External URL to the Menu Module and select - Type - System Links - External URL - Enter URL - Choose Target Window - Save and Close



Always check the article order and check the URL by clicking it on the Front End of the Template...

Website Used ... Kwadukuza Stanger Information
Live Lab Staff...



Tuesday, 22 August 2017

Joomla 2.5 - Google Webmaster Verification on Your Joomla Website Template

How to Google Webmaster Verify Your Joomla Website Using the *head* tag on your Joomla 2.5 Template




How to Google Webmaster Verify Your Joomla Website Using the *head* tag on your Joomla 2.5 Template...

Google Webmaster Tools are Great for Webmasters, User Friendly, and Easy to Understand.

Google Webmaster Crawl, Fetch as Google and Indexing Your Website - Google Webmaster - Indexing and Crawling your Website - This is a Useful Feature allowing Google Bots to Crawl and Index Your Website. You can add multiple websites within the Webmaster Tools Framework.

A Google Gmail Account is required to Access Google Webmaster Tools...

The *head* tag can be found on your Joomla Template - Templates - Select Template - CSS Personal - Index.php...

Live Lab Staff

More SEO Videos ... Live Lab SEO



Saturday, 19 August 2017

SEO - HTML Markups for Search Engine Optimization

How to improve your HTML Markups for improves Search Engine Optimization SEO Rankings...




Keep Your HTML Markups Consistant and Correctly Spelt...

HTML Markups are the end part of your web address...

https://creatingstartups.blogspot.co.za/
http://www.create-a-startup.com/

http://www.twitter.com/createAstartup
http://www.facebook.com/creatingstartups

Spread your Pages across all Social Networks (Facebook – Twitter – LinkedIn – Pinterest – Google+ - etc.). You could try setting up a google+ page for your business or understand how to get maximum benefits from your Facebook for Business pages...

Full Post... HTML Markups - Search Engine Optimization

Live Lab Staff...




Thursday, 12 November 2015

How To Create a Blog

A Blog is the Best Method to Direct Traffic to Your Website
Your Blog must be Unique

Do Not Blog out of Your Business Scope


How To Create a Blog - Why Create a Blog


Monday, 30 March 2015

Search Engine Optimization and Online Business Footprinting

Put Your Small Business on the first page of Google… So naturally curiosity will kill the cat… as Google to me always seemed to be an awesome cat and mouse tool… Could this really be done...?

Watch the SEO and OBF Video Below




SEO stands for Search Engine Optimization and having a website alone is not sufficient… Online Business Footprinting is the activity businesses share utilizing online Tools - Apps and Software so before you go around paying 5k for a 3 month stint to an ‘expert’ here is how you can tackle the SEO basics for your small enterprise…

Your Business Domain Name
Your Domain name is most things, the be all and end of all of it all.

Avoid long domain names. Simple Domain names that encompass your business framework and the design of your business. You can opt for many different types (.com - .co.za - .biz - .info etc).

Good Hosting Costs Money – Expect to pay between R50 to R150 a month (+-1.2K (R1200.00) a year) for a reliable and good host. Also check the track record of the hosting company. You need a company that has been around as you cannot afford to lose your site(s) in the coming years. For some reason we cannot host with Google in South Africa…
(K=1000-thousand)






Learn the Basics of Web Designing

Primarily:

Menus and Articles and how they relate or function around your programme. Request access to the Back End of your site.




Also of benefit is the critical Meta Data and Keyword inputs.

Meta Data and Keywords
Location of services - for example with Inland Finder the company wanted to tag rural areas so rural people could find and access related services at a fraction of a cost… at the same time provide a platform for small businesses and entrepreneurs to advertise cost efficiently yearly... We had to assume the cheapest mobile device utilized in this limited geographical area would search... 

*Ezakheni Steadville Accommodation*



So we tagged *Rural Areas – Business Categories – Services Offered – Population Dynamics – Maps*


It would be impossible and highly a waste had we sourced domains for farm areas so we sourced the closest sizable towns with .info domains



The result… completely satisfied clients… Inland Finder allowed ordinary individuals and businesses the opportunity to be found online and networked to millions worldwide at any given time.

Dominate HTML Markups

Spread your Pages across all Social Networks (Facebook – Twitter – LinkedIn – Pinterest – Google+ - etc.). You could try setting up a google+ page for your business or understand how to get maximum benefits from your facebook business pages.

HTML Markups are the end part of your address links… Try and keep them consistent as this will help your overall SEO in the future.





“Dominate HTML Markups”



Create a Blog



A Blog is the best method to drive traffic to your business website. The earlier you start the better and always blog relatable content. Do not blog out your business scope. You want to look intelligent and not stupid…

We found Blogger to be useful and simple as the platform is owned by Google... There is also Wordpress which enables more functionality...






Link your blog to your social networking and spread your pages across all social networks. Not all networks will grow at the same rate. Always prioritize growing your smallest network first.




Make use of the provided analytical data tools to assess growth and post reach. Invite friends and people of similar interest which will in turn grow into communities over time.

More SEO Videos - Live Lab SEO - Youtube

Email - createAstartup

Sunday, 22 March 2015

How To Rank No.1 With Googles New Hummingbird Algorithim


How I ranked at the top of Google… On accident.

Why new marketers shouldn’t be afraid of Hummingbird.





Hummingbird…

If you’re new to online marketing, you might have read quite a few anecdotes of how Google has ruined search with their latest update, Hummingbird. Black and white hat marketing forums were littered with stories of how their keyword packed pages that were once reigning the top of Google search are now in the dark abyss (read: second page of search results).

This was because Googlers got smarter. On an average, people were typing more words into their Google search results. People are no longer writing vague, short-tail keyword terms to find their desired information. They’re now writing keyphrases. Keyphrases have been what replaced keywords.


For example, if I were selling low-priced blankets (I’m writing in bed right now) I would want any customer who searched “Where to buy the cheapest blanket?” to see me immediately. This is what would be known as long-tail keywords in the old days. Essentially multiple keywords that people are less likely to type into search. While long-tail keywords were less competitive and can convert better because they’re more precise, they were also searched significantly less. Now these are keyphrases, and they just became a whole lot prettier.
 

My Story


I recently began a new startup. I admit, when I was first was thinking of writing the copy for the site, I was still under the old ways. The days of keyword density, blindly typing keywords and sifting through the results that Google returns for you in hopes that you can find a word that isn’t competitive but is also sought after. Fortunately, the Google keyword search tool is dead. If you are an old marketer, you probably read that last sentence and wanted to punch me in the face. I get it, but hear me out. With the Google keyword tool dead, this allowed me to write freely. Instead of having a specific keyword in my head to cram a million times into the <h1> and <title> tags, I stepped back and put myself in the shoes of my target customer.


When you fully understand who you are delivering value to, you’re able to deliver even more value without even thinking about it. Writing with keywords in mind can greatly dilute the quality of the content you are writing. With keyword density no longer being as an intense focus, I was able to write copy material that strictly delivered value. Something I like about the Hummingbird changes is that the keyphrases you type aren’t so strict. You can use synonyms and they will still add to your SEO score.





Within a few weeks, our site ranked at the front page for some relatively competitive search results. A few weeks more, we were at the very top search result for our targeted keyphrase in mind. Now, it’s hard to find a variation of even the most short-tail searches relevant to our industry without us being on the front page.

So what happened?
If ranking at the top of Google is as easy I just made it sound, then everyone would be able to do it. Well with some things changing, some stayed the same as well. What stayed the same was that Google still has to find a way to trust your site and make sure it consistently delivers high-quality content. It does this primarily in the form of linkbuilding and providing outbound links. After we were done creating our site and optimizing it for conversions, I started posting on high-traffic sites and using my charm to get blog writers to write about us.


This is where getting inbound traffic from sites like Facebook, Reddit, Pinterest, and such help a lot. These are heavily trusted sites in Google, and if users are matriculating to your site from these sites and spending quality time there, then this will boost your SEO score. In our case, our main driver to get us to rank high on competitive keywords was Reddit. We ran a series of promotional events and just really drove customer engagement on there which often led to users heading to our site. We have had less than ten Reddit posts and more than half of them hit the front page of our targeted subreddit. I actually have an anatomical structure to a successful front-page Reddit post, but that piece will come another day.


Bloggers, these people are your key to the top of the rankings. A while back I watched a
Fireside Chat with Airbnb Co-Founder, Brian Chesky and he mentioned how he started getting press for Airbnb. It was quite brilliant. He started by e-mailing bloggers with barely any readers who would have a higher chance of writing about him. They usually would and link back to his site. He would then write to bloggers with more readers. They would screen Airbnb by Googling them and seeing if they were actually legitimate. Eventually this process was repeated until the local CNN picked them up. While every step of this was great press for Airbnb, it also built their linkbuilding repertoire and SEO ranking because eventually more trusted and high-traffic sites started writing about them and linking back to their site. In my case, I copied this EXACTLY and it is one of the most important things I recommend to everyone I work and consult with.


I added to the blog fuel by writing blogs of my own. Pretty much all of the ones I’ve written so far for this company haven’t generated much traffic, but I got lucky on one. I wrote a juvenalian satire on a highly controversial news article written attacking the industry I am in. My post was a direct attack written for humor and gathered nearly 20,000 unique visitors on our site for two days. It remains one of the most upvoted posts on the targeted subreddit to this day. As you would imagine, this helped our SEO ranking quite significantly. My lesson for blogging, you don’t need to write everyday or all the time. You just need to write posts that are high-quality. In a parallel, would you rather watch a mediocre Game of Thrones episode every day of the week or one absolutely amazing episode once a week?


Lesson Learned

If you’re new to marketing, you’re at an advantage. You’re not plagued by all the previous thinking of altered keyword filled copy. You’re in marketing’s purest form. Just write to deliver value. I recently read something that greatly defined all of Google’s new changes which I think summarizes how SEO is done.


“You’ve gotta give to get.”




 Medium                                                    @willietran

Tuesday, 17 March 2015

Keys to Understanding Search Engine Optimization (SEO)

3 Keys To Understanding Your SEO Needs


Many businesses know they need search engine optimization, but they don't know much more beyond that. Columnist Casie Gillette has tips for determining the specifics.



I-C



If you’re a provider of search engine optimization (SEO) services, you’ve undoubtedly heard the following:


“I know I need SEO, but I don’t know exactly what I need.”


If you aren’t an SEO vendor, you may have found yourself saying just that at one time or another.
Businesses have slowly but surely begun to realize the value of search engine optimization, and consequently, the demand for SEO services has increased. However, it’s important to understand what you hope to gain from an SEO program before you embark on one.


After all, SEO can involve a lot of different things: technical audits, on-page content recommendations, conversion optimization recommendations, blog posts, link building programs, etc. It could also be priced in any number of ways dependent on how many of those things are included and to what extent. You’ll want to make sure that, when scoping out a program or vetting a vendor, you know what it is you should be looking for.


understand-needs-ss-1920


Below, I’ve identified three key factors to consider when evaluating your SEO needs:


1. Business Goals



When thinking about any program, your business goals should always come first. In fact, when businesses come to us asking only about traffic and rankings, we try to push them towards what really matters – their overall goals (and, of course, sales)!
As noted above, an SEO program could involve a number of things. By understanding what your overall business goals are, you can determine which SEO services would best fit your needs. Do you want to increase conversions? Build brand or product awareness? Gain visibility locally? Fix a Google penalty? Each of these will require a different SEO strategy.


2. Existing Performance



Another factor that must be considered is the existing performance of your site. When we are assessing potential clients, we look at their analytics data to provide us traffic numbers and conversion numbers over time. We need to understand what we are up against and/or what we have to work with.


Take, for example, Client A:


Client A came to us a year ago with a site that had been on a downward trend for 12 months. In order to get the site back on track and moving in a positive direction, we knew it would require a lot of work and a lot of time on our part. In turn, we created a pretty hefty proposal that included quite a bit of on-site work and off-site work. Thankfully the client understood their position and was on board.

Take a look at how your site has performed over the past couple years. Look at traffic trends, conversion trends, and any other pieces of data in analytics that will help you understand what your site needs. This will also help you figure out what type of budget you may have to put together. If you’re fighting a negative trend, you are going to need a more in-depth program.


3. Resource Constraints



Know where you need help. One of my biggest frustrations with any client is when they tell us they have plenty of resources, yet when the program starts, there is suddenly no one there to do what we need them to do.


Just be realistic. 


If you know where you are lacking, you can start to figure out how an SEO provider can fill in the gaps. For example, if you know that you need content on the site but you don’t have the internal resources to create it, you probably need to rely on your SEO vendor.


It also works the opposite way. If your SEO vendor is proposing writing content for you but you have five content writers on staff, you might just need some editorial guidance to ensure your content team is targeting the right topics and keywords to help drive traffic and conversions. A full content creation program is not needed.


Final Thoughts



Any business who is thinking of engaging in an SEO program should make sure that they have a good understanding of each of these factors going in. It will make the proposal process easier, it’ll help you find a vendor more quickly, and hopefully, it’ll help you create a successful program that helps you hit your business goals.



Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.                                 Search Engine Land


on March 17, 2015 at 10:27 am

Thursday, 5 March 2015

Google Is Looking To Rank Sites Based On Accuracy Of Information



In the future, Google may value the accuracy of your content more than the quality of your backlinks, according to a paper (PDF) recently published by researchers within the company.



New Scientist reports that Google is working on a system where it can determine the trustworthiness of a page not by who is linking to it, or how many incoming links it has, but by the number of facts it contains.



I-C





A score, called a Knowledge-Based Trust score, would be computed for each page by cross referencing the content with facts stored in Google’s Knowledge Vault. The Knowledge Vault is a database of 2.8 billion facts extracted from the web, and is the primary source of information behind theboxes that appear on the right side of some searches.



The more facts contained on a page, the better it will rank. In instances where few facts are found on a page, Google will check the accuracy of other content contained on the site to determine how well it can be trusted overall.



In early tests, the research team says the Knowledge-Based Trust score has been able to reliably predict the trustworthiness of millions of websites. This sounds impressive on paper, and I’m sure the SEO community would appreciate an alternative to links as a ranking signal, but this concept leaves me with a lot of questions.



For example, not every website exists to report facts, so how will trustworthiness be determined in those cases? Well that’s when the research paper says Knowledge-Based Trust isn’t necessarily a replacement for current ranking signals, but a supplement to them.



I’m also concerned about pages written around new technology and new discoveries, with information that hasn’t yet been entered into Google’s Knowledge Graph. If Google started to rely on Knowledge-Based trust to rank web pages, would it then focus additional effort on revising and updating the Knowledge Graph?



That question, and many others, aren’t answered in the report — but I suspect more information will surface as Google continues its testing.




Matt Southern


Freelance Writer at MattSouthern.com Search Engine Journal






Wednesday, 14 January 2015

Setup Your Google Business






Set Up Your Business Page

You will of course need a Google account and personal profile (make sure you use your real, full name) to get started and once this is in place you can go ahead and create your business page. This will bear the name of your company and you will need to select the type of page that you’re creating, choosing from: 

Shop front – choose if you have a retail business
Service area – for the service industry including professional/business services such as marketing
Brand – products, bands, charities and so on

Once you’ve done this, search for your business by inputting the postcode into the maps page and choosing ‘none of these’ if your business doesn’t appear in the list. Once you’ve done this you’ll see a box appear where you can enter the name and address details of your business.

Important: this is your Google business page so if you have a website and directory listings then enter the address and phone details in the exact same format as it appears elsewhere on the web to optimise for local SEO.

Once you’ve entered your business address and telephone number, you’ll also have to put in the kind of business that you’re in and then you’re ready to go. Enter your business website too and remember that your listing will have to be verified either by phone or postcard, the latter of which can take a little while to come through. Once it’s been verified though, you can start to add more information.
Filling in About Section



In the about section you’re going to want to enter a brief overview of what you do. Keep this snappy, don’t bore your readers, as they’ll want to be able to see what your business is about at a glance. Keep sentences and paragraphs short and factual, don’t pretty it up with a lot of flowery language but do use keywords that are relevant to your business.

You have space for your tagline which should be a short sentence describing your business or your company strapline. You then have the story space where you can expand on your tagline and give more information. Make sure that in the links section, you link to your website and all of your social profiles.




Monday, 12 January 2015

WebSite Marketing your Internet Business

Create Your Startup:

Have you long been considering the thought of starting a web site marketing internet business?

Then, you need to gear up for the battle ahead by acquainting yourself with some good tips that will help you do things effectively. The internet is a really promising place where you can generate lots of money if you just know the right tricks needed to do so. This is because when you get a business started online, the entire world is your audience. In other words, you can create a really large client base without having to spend too much money for ads and promotions. Through the help of the world wide web, you can turn a simple small business into a global business with lots of customers. 



Lets get you started on things through the basics of the web site marketing internet business. First, you have to be familiar with all of the platforms that the online world offers you to market and promote your business. Creating a website isnt the only thing that you have to do so that you can be effective at internet marketing. The different platforms of online marketing include business marketing website; business press releases; business marketing blogs; business networking; business marketing research; business advertising; and business email marketing. Ill be discussing tips on effectively using your website and handling business blogs.

Lets start with your website. This needs to serve as a good reflection of your business. Keep things simple by creating clean and simple pages that are composed of concise and high quality content. Creating a good site starts with the URL. The one that you choose has to be good at attracting attention but you mustnt make it sound like its fake. Putting glitters, colorful ingredients and other stuff that will give your pages good looks is a good idea but its not a requirement online. You dont have to focus too much on the looks of your website. Instead, you need to think of ways as to how you can make it spit out cash for you. A beautiful website will be of no value if it doesnt have the ability to produce revenue for its owner. Your site shouldnt be complicated. Make it friendly to your visitors so that they wont end up finding it difficult to navigate through your content and looking for the information that they need.

Let's move on to business blogs. Blogs are really an effective tool online today because they allow business owners to have up close and personal interactions with their clientele. In this way, they can effectively prove to people that they are trustworthy and that they offer high quality products and services that will offer good benefits. Blogs are now considered as a very efficient communication medium because of the quickly increasing number of bloggers every single day. Most of internet marketers today set up blogs to complement the results of their main websites.


Austin SEO Academy