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How To Rank No.1 on Google - SEO - METADATA KEYWORDS TARGETING for Small Businesses

Small Business - SEO - METADATA KEYWORDS  and Geographical TARGETING Understanding search engine optimization is essential fo...

Showing posts with label Content. Show all posts
Showing posts with label Content. Show all posts

Friday, 12 October 2018

How To Pick The Right KEYWORDS for Google Search

Picking the right KEYWORDS for Google - Rank 1 on Google and Dominate Searches in 2018 ...

Every Business will have a unique set of Targeting Keywords...


What are KEYWORDS ... KEYWORDS are words that people type into search engines like google to find specific services or items...

How to pick the right #Keywords to rank on #Google #Search...?



Identify your Business Services and make them the Base Keywords for your Metadata ... 2018 ... Think about what people would search if they as customers are looking for your small business...

Remember time and effort will enable your business to dominate the market...

Live Lab Staff ...





Monday, 27 August 2018

Fix Blogger 'Blogspot' Adsense Ads Not Showing - Blank Ads on Blogger

So its been a while and you cant figure out why your Blogspot Adsense Ads are not showing... You have tried everything and are defeated... Blogspot keep showing blank Adsense ads... Well... here us how you can fix it...




For many small serious publishers Google Adsense is the Dream... The money may not be stacks alot but the experience is beyond fun and reward. For more serious publishers that are not in the business of stealing other people's stuff Google Adsense provide valuable metrics that are relatable.

So the next time you see a "Verified Twitter Account" and wonder how on earth are they verified when the feed is full of common social media posts... Think about whether they have Adsense... Most probably not... So Make sure you follow the Adsense TOCs...

Firstly you need to understand Adsense for Hosted Content like Youtube and Blogger... These are different to Adsense for Content Ads...

You are allowed 2 Adsense Accounts ... One for Personal and one for Business ... Both with different Addresses...

In order to apply for Business Adsense... You need to build and provide a Top Level Domain and wait for Adsense Approval... Once approved you can move the owned sites to the new business Adsense account...



Article by Live Lab Staff



Tuesday, 16 January 2018

How To Check Youtube Analytics and Keywords to get More Video Views

How do you check Keywords and Analytics that people are typing into Youtube so that you can beef up your views...

Youtube is a powerful platform to get your product out of the woods... and understanding how it functions can make a considerable difference to your views, subscribers and ranking. 




Keywords that people input into Youtube search are essential to understand and Youtube makes it easier to find them using the creator studio beta....


Find the Target Keywords and include them in your video descriptions and titles...

Website and Channel Used ... Create A Startup

Live Lab Staff...



Saturday, 16 December 2017

Business Logo - Make A Free Business Logo with Microsoft PowerPoint

How To Make A Free Business Logo with Microsoft Powerpoint... Perfection is Everything... Pick and Play with Various Fonts and Colours...


Do Not Clutter the Layout... Add the relevant images, elements and details...



It is important to check backgrounds and groupings... Save as a picture... ADD Keywords For MetaData ... Reinsert and crop the image to perfection... Resave using the same alias...

On Other Blogs ... How To Build A Network Of Social Media Followers

Live Lab Staff...




Sunday, 24 September 2017

Video CPM - RPM, CPC and XYZ

CPM RPM and CPC - - What does it mean for your content advertising pocket... How much money will you make...?

Video Monetization... 

The South African Inland Finder Local Online Network - A Counted Total of 47277 People (Organic Likes and Followers) - 2017...



Company Directives, Parameters including PROS (x) and CONS (y)...
100% Organic Liking, Following and Sharing... (x)
Sharing Real Verified Local Happy Content - All links are checked and stories verified... (x)
No Politically Influenced Content - Zero Politically Motivated Content... (x)
Zero Policy Violations / Content Strikes or TOS breaches in 3 Years... (x)
Zero Influence on Clicks or Click Rates... (x)
Monetized Content is Original and Created... (x)
Websites Online 24/7 - 365... (x)
Geographical Area Data Costs - Expensive... (y)
Sharing is Minimal - Intensive 3/12 months... (y)
Only Facebook, Twitter and Google+ Followers are counted as Instagram is useless (No External Links)...(y)



Summary - Follower Data Captured

Local Follower Totals Facebook

Twitter
2015  April - May 6059
10549 4490

 May - June 6299
11643 5344

 June - July 6712
13255 6543
2016  July - August 10266
22498 11732

 Sep - October 10590
30442 18403

 October - December 12880
42264 29384
2017  August - September 13996
47277 33281

Rounding a Local 2017 Network of 50 000 people, 50 Monetized Videos... across numerous platforms...

All Time Total Averages - September 2017
CPC - $0.09c - R0.90
RPM - $1.50 - R20.00
Impression - RPM $2.00 - R28.00...

* RPM - Revenue per 1000 impressions - CPC - Cents per click.

* Data figures indicated above have been collected over a 3 year period. No money was spent sponsoring posts, clicks, likes or shares. The company Inland Finder was acquired and merged into Geo Solutions (2014) with a new primary directive set on building a local network of local people as no such network existed. 

* Data Figures indicated above do not include content banner advertising statistics or sites. Most content advertising platforms are useless. Adsense being the most trusting and relaible.

Conclusions and Recommendations...
- Build your network with time and gain follower trust.
- Do not expect to make tons of money... Keep your day job.
- Most posts will not go viral - Most viral posts are Spam - Follower trust is out the window.
- Post relative and informative content within you business niche in order to establish a solid startup foundation.

Live Lab Staff

Thursday, 12 November 2015

Dominate HTML Markups

HTML Markups are the end part of Your Web Address...

Keep your HTML Markups Consistent...  


 

Dominate HTML Markups - Consistency is the Key



Learn the Basics of Web Designing


Understanding Content Management - CMS - Software like Joomla and Wordpress

Articles and Menus and how they relate to your CMS Software





Learn the Basics of Web Designing




Tuesday, 17 March 2015

Keys to Understanding Search Engine Optimization (SEO)

3 Keys To Understanding Your SEO Needs


Many businesses know they need search engine optimization, but they don't know much more beyond that. Columnist Casie Gillette has tips for determining the specifics.



I-C



If you’re a provider of search engine optimization (SEO) services, you’ve undoubtedly heard the following:


“I know I need SEO, but I don’t know exactly what I need.”


If you aren’t an SEO vendor, you may have found yourself saying just that at one time or another.
Businesses have slowly but surely begun to realize the value of search engine optimization, and consequently, the demand for SEO services has increased. However, it’s important to understand what you hope to gain from an SEO program before you embark on one.


After all, SEO can involve a lot of different things: technical audits, on-page content recommendations, conversion optimization recommendations, blog posts, link building programs, etc. It could also be priced in any number of ways dependent on how many of those things are included and to what extent. You’ll want to make sure that, when scoping out a program or vetting a vendor, you know what it is you should be looking for.


understand-needs-ss-1920


Below, I’ve identified three key factors to consider when evaluating your SEO needs:


1. Business Goals



When thinking about any program, your business goals should always come first. In fact, when businesses come to us asking only about traffic and rankings, we try to push them towards what really matters – their overall goals (and, of course, sales)!
As noted above, an SEO program could involve a number of things. By understanding what your overall business goals are, you can determine which SEO services would best fit your needs. Do you want to increase conversions? Build brand or product awareness? Gain visibility locally? Fix a Google penalty? Each of these will require a different SEO strategy.


2. Existing Performance



Another factor that must be considered is the existing performance of your site. When we are assessing potential clients, we look at their analytics data to provide us traffic numbers and conversion numbers over time. We need to understand what we are up against and/or what we have to work with.


Take, for example, Client A:


Client A came to us a year ago with a site that had been on a downward trend for 12 months. In order to get the site back on track and moving in a positive direction, we knew it would require a lot of work and a lot of time on our part. In turn, we created a pretty hefty proposal that included quite a bit of on-site work and off-site work. Thankfully the client understood their position and was on board.

Take a look at how your site has performed over the past couple years. Look at traffic trends, conversion trends, and any other pieces of data in analytics that will help you understand what your site needs. This will also help you figure out what type of budget you may have to put together. If you’re fighting a negative trend, you are going to need a more in-depth program.


3. Resource Constraints



Know where you need help. One of my biggest frustrations with any client is when they tell us they have plenty of resources, yet when the program starts, there is suddenly no one there to do what we need them to do.


Just be realistic. 


If you know where you are lacking, you can start to figure out how an SEO provider can fill in the gaps. For example, if you know that you need content on the site but you don’t have the internal resources to create it, you probably need to rely on your SEO vendor.


It also works the opposite way. If your SEO vendor is proposing writing content for you but you have five content writers on staff, you might just need some editorial guidance to ensure your content team is targeting the right topics and keywords to help drive traffic and conversions. A full content creation program is not needed.


Final Thoughts



Any business who is thinking of engaging in an SEO program should make sure that they have a good understanding of each of these factors going in. It will make the proposal process easier, it’ll help you find a vendor more quickly, and hopefully, it’ll help you create a successful program that helps you hit your business goals.



Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.                                 Search Engine Land


on March 17, 2015 at 10:27 am

Friday, 9 January 2015

25 Ways to Increase Traffic to Your Website

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of them.


Increase traffic to your website social media icons


1. Advertise


This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card. If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.


2. Get Social


It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Image via Pascale Communications


3. Mix It Up


There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact. 4. Write Irresistible Headlines Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”


5. Pay Attention to On-Page SEO Think SEO is dead?


Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.


6. Target Long-Tail Keywords Got your high commercial intent keyword bases covered?


Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out. Image via thegardensofeden.org


7. Start Guest Blogging


Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.


8. Invite Others to Guest Blog on Your Site


Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.


Increase traffic to your website lonely road


9. Go After Referral Traffic


Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to. When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.


10.


Post Content to LinkedIn LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.


Increase traffic to your website Larry Kim LinkedIn profile


11.


Implement Schema Microdata Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.


12. Link Internally


The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.


13.


Interview Industry Thought Leaders Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach. Image via business2community.com


14.


Don’t Neglect Email Marketing So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.


15. Make Sure Your Site is Responsive


The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.


16.


Make Sure Your Site is Fast Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.


17. Foster a Sense of Community


People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.


18.


Make Yourself Heard in Comment Sections You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites. Image via organictalks.com


19. Examine Your Analytics Data


Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.


20. Get Active on Social Media


Increase traffic to your website comments section


It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.


21. Submit Your Content to Aggregator Sites


Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.


22. Incorporate Video into Your Content Strategy


Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.


23. Research the Competition


If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.


24. Host Webinars


People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.


25. Attend Conferences


Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site. Well, that just about does it for today’s post. If you’ve got your own tips for increasing traffic to your website, I’d love to hear them.


Wordstream                 Dan Shewan                               @larrykim




Wednesday, 31 December 2014

Online Apps To Boost Your Online Content



Convert Powerpoint Presentations to Video



Social Networking - Image Resizer Tool

create-A-gif - No Watermark



More Search Engine Optimization Videos ... Live Lab Search Engine Optimization

More Content Advertising and Marketing Videos ... Live Lab SEO - Content Advertising and Marketing Videos.




Sunday, 28 December 2014

Animation - Difference Between Responsve and Adaptive Webdesign

Responsive designs fluidly expand, where as adaptive designs hitch as you expand a browser or viewport.











Positioning your designs elements using pixels as X,Y coordinates can cause a site designed for one screen to look weird on another. Use relative units, like percent of the screen, instead of static units like pixels.





Positioning your designs elements using pixels as X,Y coordinates can cause a site designed for one screen to look weird on another. Use relative units, like percent of the screen, instead of static units like pixels.





Breakpoints allow the layout to change at predefined points, i.e. having three columns on a desktop, but only one column on a mobile device."





As screen sizes become smaller, content starts to take up more vertical space and anything below will be pushed down, it's called the flow."





Having a lot of elements depending on each other would be difficult to control, therefore wrapping elements in a container keeps it way more understandable, clean and tidy. This is where static units like pixels can help."





"Want to have a cool looking Futura or Didot on your website? Use webfonts! Although they will look stunning, remember that each will be downloaded and the more you'll have, the longer it will take to load the page. System fonts on the other hand are lightning fast, except when the user doesn't have it locally, it will fall back to a default font. "







Sometimes it's great that content takes up the whole width of a screen, like on a mobile device, but having the same content stretching to the whole width of your TV screen often makes less sense."





Technically there isn't much of a difference if a project is started from a smaller screen to a bigger (mobile first) or vice versa (desktop first). Yet it adds extra limitations and helps you make decisions if you start with mobile first."





"Does your icon have lot of details and some fancy effects applied? If yes, use a bitmap. If not, consider using a vector image." A vector image can more properly adapt to different resolutions.


Fast Company Design


."



Wednesday, 3 December 2014

Google Penguin 3.0 Rollout

Google says the Thanksgiving ranking shuffle is related to the Penguin 3.0 release from six weeks ago.


google-penguin2-ss-1920


Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh that first began rolling out 6-weeks ago.
Google told us in response to what we saw on Thanksgiving day, “the Penguin rollout is ongoing, and this is just the effect of that.”


The interesting part was that Google began the rollout of Penguin 3.0 on October 17, 2014, which was 45 days ago, or over six-weeks ago. For this to still be rolling out is unusual, I would think. In addition, many sites that reported changes on that Thanksgiving, only saw recoveries. Meaning, it looked like somewhat of a reversal of the Penguin 3.0 rollout that happened in October. But the results from what happened over Thanksgiving is still unclear.


The Penguin 3.0 rollout initially impacted about 1% of queries, with this Thanksgiving occurrence, I am not sure how much of that has changed.


In any event, those of you impacted by Penguin 3.0, do let us know if you saw positive or negative changes on or after Thanksgiving Day, November 27th.
Here are dates of all Penguin releases:


  • Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
  • Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
  • Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
  • Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
  • Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
  • Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)
on December 1, 2014 at 11:48 am  Search Engine Land




Tuesday, 25 November 2014

Social Media Image Resizer Tool For Youtube and Facebook Covers

Social Image Resizer Tool

Create optimized images for social media






Resize and crop your images for Facebook, Youtube and Websites

Today there are innumerable uses for photos and images on the web. Websites need favicon and content images, people need Twitter profile pictures and Facebook profile banners, others want to create custom-sized photos for other uses – the need is endless.




To optimize images for web use, you likely need to resize, crop or change their file format type from the source image for their final use. And to optimize your website for site speed, it is best to not resize large images on the fly, but to use properly sized images in the first place, which are typically smaller.




There are many big, complex image manipulation tools available for such work, but not everyone can afford to buy Photoshop or even figure out how to do such simple tasks in its cluttered, confusing user interface. Finding and learning how to use a big tool’s favicon generator, Facebook profile picture editor, Twitter picture size editor, or even performing a simple photo crop is usually an exercise in frustration. What most people really need is a simple image editor tool for cropping and resizing photos and graphics.




Internet Marketing Ninjas is pleased to offer just such a tool for webmasters, social media fans, and everyone else who wants a simple tool for work with images for the web.



Favicon Generator to Crop Images for Twitter, Facebook, and More Tool

The Favicon Generator to Crop Images for Twitter, Facebook, and More Tool is the dream image utility tool for easily converting your favorite digital image into a favicon, a Facebook profile picture, icon or banner, a Twitter profile picture or icon, or simply cropping and resizing an image for many other popular online uses.



To use to free online image editing tool, simply follow these instructions:
On the toolbar, select the location of the image source (My Computer or URL):
  • If the image file is stored locally, ensure My Computer is selected, click Choose File, select the file, and then click Upload.
  • If the image file is on the web, select URL, type or paste the image URL in the resulting text box, and then click Upload.
If the image is large, you can either click and drag the selection box to crop the image for the content you want or drag one of the selection box border handles to resize it. You can also click and drag the mouse to create a custom-sized selection box.




To resize the image, click the Choose a Size drop down list and select a predefined output size. Options include:
  • Custom (use the mouse to size the selection box)
  • Facebook cover photo (850x315)
  • Facebook icon (180x180)
  • Twitter icon (400x400)
  • Twitter header image (1500x500)
  • Google+ icon (200x200)
  • Google+ cover photo (1080x608)
  • 100x100 (common forum/profile sized icon)
  • 50x50 (common forum/profile sized icon)
  • 48x48 (common icon size)
  • 32x32 (common icon size)
  • 24x24 (common icon size)
  • 16x16 (common icon size)
  • Favicon
  • User Input (on the keyboard, manually set custom width and height dimensions)
Once the crop area and image size is selected, click the Format dropdown list to select an output format. Options include:
  • JPG (best for photos)
  • PNG
  • GIF (not suitable for photos)
  • ICO (used for creating a favicon.ico file)
Click Done Editing to resize the image.




To save the edited image, click Download. To send the edited image to a user, type or paste an email address in the Email text box and then click Send.


Click Start Over to edit another image or discard the changes to the current image.
Internet Marketing Ninjas is pleased to offer this free tool to SEOs and webmasters.




Be sure to check out the other valuable SEO tools available online.         Internet Marketing Ninjas



Thursday, 14 August 2014

How To Get the Maximum Benefits of Facebook Business Pages

The mission of Facebook is, "Give people the power to share and make the world more open and connected". Facebook business pages are among one of the tools developed by Facebook to achieve this mission.




                      
Facebook business pages are a great way to promote any business online. People and organizations are using it for marketing and promotion of their products, services or other businesses. The results of facebook marketing are really impressive for some of them. However, a majority of business owners and organizations are not able to drive their campaigns to success. The reason lies in their inability to adopt the best practices of facebook marketing through facebook business pages.
This article describes some of the best tips for promotion of businesses through facebook business page:

Understand The Concept Behind Facebook Pages

 Facebook pages are similar to profiles. Some of the basic differences are they are specially meant for businesses, organizations and public figures. In addition, they also offer some special advantages. For example, the number of people, liking a Facebook page is not limited as it is limited to 5000 friends for normal profiles. For inviting people to like your page, you do not need to know them personally or through mutual relationship. If your page matches their interest, you can invite them.

Select Right Option While Creating Your Facebook Page

Facebook understands the basic promotional needs of modern businesses. The promotional requirements may vary depending upon the type of a business. Therefore, facebook offers different options for creating a page, each one with its own set of advantages. While creating a business page, it is very important to select the right type of page to get maximum advantage. If the page is intended for a local business, it is strictly advised to select the option "Local Business or Place". Selecting any other option may not deliver expected results.



Make Your Page True Representative of Your Business

Facebook pages are very much flexible and easy to setup. To get the maximum potential benefits, people need to make it true representative of their businesses. For that, they need to provide sufficient information about their businesses. Provide basic details of your business in info tab. It is exactly like "About Us" page of a website, where people look for the basic details about the company, person, or product.
To make it more beneficial and engaging for targeted audience, it is better to keep the language informal. Therefore, it is always better to write fresh contents in casual tone for your facebook audience.

Create Custom Tab Using FBML

 Facebook also offers the facility to add custom tabs using FBML (Facebook Markup Language, which is Facebook's own, special version of HTML). Using custom tabs, people can add any additional content for their fans (targeted audience). One of the most important uses of Facebook custom tabs is for creating landing pages. It can be a wonderful way to provoke your targeted audience towards your products or services. Creating a landing page for different types of users, result in greater benefits of marketing through facebook business page.

Create Your Fan Base

 One your page is ready with enough informative contents about your business, you are ready to create and enhance your fan base on facebook. Remember, you have more than 700 millions of people to spread your words among them. To start with, invite your friends to be a fan of your facebook business page. It will help you create initial fan base. Join some groups matching the interests of your business or products. Engage yourself in activities and discussions within the group. It will help you develop an identity among fellow group members. Then you can invite people from the group to become your fan. Later on, once you develop credibility, you will get referral fans too.




Engage People With Your Business Page

 The most important factor for the success of facebook marketing campaigns is "your engagement with the audience". Only creating a fan base is not enough. You need to engage your fans with your page on facebook. For that, post status updates which can attract attention of your fans. Provide relevant contents in form of status updates, which should be informative enough to drag your fan's attention. Be prompt in responding to their comments over your status updates or wall posts. Some great ideas for status updates can be:
  1. Announcements regarding your products and services
  2. Links to interesting and useful online resources
  3. Discount coupon codes to save on your products or services
  4. Links to information related to your company, its products or services, or people
Another beneficial way of enhancing interactivity of your page is to ask interesting questions from your fans. It will develop interaction between you and your fans as well as interaction of fans with other fans on your page. Keep them informed about the promotional offers and events of their interest. It is also beneficial to offer a reward program especially for your facebook fans.

Listen To Your Fans/Customers

Facebook business page can be a great tool for Customer Relationship Management. You can create a custom application for customer's complaint or queries and devote some time to response to them regularly. People nowadays have become addicted to facebook and if you offer customer support through facebook, it will help you develop credibility among such customers. They will spread the word about you among their friends and acquaintances.

Avoid Spamming Through Your Facebook Page

 Your status updates and wall posts on facebook page are very important for the identity of your business. Posting irrelevant statuses may result in a negative reputation. You updates are visible on the news feed of your fans. Continuous updates can fill their news feed and if it is uninformative and of no use to them, it will be spam, resulting in their lost interest in your brand and business.

View Page Insights and Analyze Your Performance Regularly

 Facebook offers great ways to analyze the impacts of facebook promotion campaigns. Using "Page Insights" features, you can analyze the performance of your facebook page. It offers great statistics of your page, fans, page activities, interactions, and demographic details. Tracking these details will help you understand the positives and negatives and you can modify your facebook marketing strategies accordingly.

Aforementioned tips are among the most basic things that you need to implement with your facebook business pages. If you own an online or offline business that needs promotion, and which is still not on facebook; you are missing great business potential. Come, create a facebook business page and start exploring your options today itself. However, do not forget to focus aforementioned tips while you start your facebook promotion.

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