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Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts

Sunday, 28 December 2014

10 Tips - Marketing Your Website

Marketing your website properly is just as important (if not more important) as having a properly designed and developed website. In today’s digital world, having a website that works to increase revenue and sales is crucial, especially in a time where a nonexistent (or outdated) website could cost your company hundreds, thousands, or tens of thousands of dollars in lost sales. It’s a necessity to have a marketing strategy in line with the goals of your company or organization, and in order to increase traffic and revenue at your website, it will take a heavy dose of effort to get your website where you want it. Use these tips below, and continue to research the world of internet marketing, there’s much left to be learned!




Without further ado, here’s 10 quick tips for marketing your website effectively… 1.) Make a BIG deal out of the launch of your website! You should be proud of your new site, and use this as a tool to contact your customers to let them know things are changing, and for the better. Market the new features your site will have both online and offline, and let it be known that you’ve invested in yourself.


2.) Start a subscription-based newsletter. Every company, in my opinion, should have some sort of informative newsletter. Your newsletter should be published on a set schedule, but only one that you can maintain. Ideally, your newsletters should contain informative articles. You don’t need too much content, but the content you have should be eye-catching, easy to read, and something that people want to see. If you bore your customers with your newsletter, you won’t be helping to market your website. Create a newsletter that compels people to do something… write a how-to on something related to your industry, or a top 10 tips that people might find interest in (wink, wink).


3.) Add your website to your company’s voicemail message. Even if it’s something along the lines of, “Leave us a message, or contact us on the web at www-dot-yourwebsitehere-dot-com. Are you seeing a trend here? It’s important to TALK about your website, and if you have something people want to see (which you should with that fancy site of yours!), your work will pay off.


4.) Put your website on your company building’s sign. This one’s sort of a no-brainer, but what better of a way to get people to scope out your company in the comfort of their own home. People driving by will remember your address, especially if you have an eye-catching sign, and make your website large enough and easy to read from a distance.


5.) Tell Google when you’ve got new content… Take this tip straight from Google themselves, “If your site is very new, we may not know about it yet. Tell Google about your site. One way to expedite Google’s discovery of new pages is to submit a Sitemap. Even if your site is already in the index, Sitemaps are a great way to tell Google about the pages you consider most important.” If you aren’t sure if your site has a sitemap indexed with Google, or you’d like help building your sitemap and properly publishing it, contact your web developer.


6.) Use an email signature in your correspondences, and make sure that a link to your website is in it. Not only will this provide for an easy way for your customers (or potential customers) to find your site, but it will also allow for an easy portal for them to visit you.


7.) Yes, your website is up and running, but now how are people going to find it? Many companies build a website and forget about it… YIKES! Use social networking websites like Facebook and Twitter to broadcast your website to those you are in contact with. For small businesses and startups, word of mouth can be the difference between success and failure!


8.) Advertising your site offline is equally important as advertising your site online. Make sure your web address is in your literature and publications (business cards, corporate branding material, fax cover sheets, etc.)


9.) Update your website AT LEAST once a month. I would say less than once a week is too little, but it’s important to keep your content fresh, especially if you have an informational site.


10.) Make sure that your website is built with valid code (to check it, go here: http://validator.w3.org/ ), your meta tags are properly used, and each page has a proper title. Consult your web developer about these items, as they are all important for your website to have.
Realize that the key to successfully marketing your website is a never-ending, integral process that you NEED to do. Take the time to properly work on the items above, and dedicate yourself to doing it right. You just invested in your website, right? Why not make the most of it and start seeing your hard-earned efforts pay off!


This article was written by Eric Riggleman with Raleigh web designers Ludex Marketing, experts in Web Design, Search Marketing, Graphic Design, and Custom Web Application Programming.



Tuesday, 25 November 2014

Social Media Image Resizer Tool For Youtube and Facebook Covers

Social Image Resizer Tool

Create optimized images for social media






Resize and crop your images for Facebook, Youtube and Websites

Today there are innumerable uses for photos and images on the web. Websites need favicon and content images, people need Twitter profile pictures and Facebook profile banners, others want to create custom-sized photos for other uses – the need is endless.




To optimize images for web use, you likely need to resize, crop or change their file format type from the source image for their final use. And to optimize your website for site speed, it is best to not resize large images on the fly, but to use properly sized images in the first place, which are typically smaller.




There are many big, complex image manipulation tools available for such work, but not everyone can afford to buy Photoshop or even figure out how to do such simple tasks in its cluttered, confusing user interface. Finding and learning how to use a big tool’s favicon generator, Facebook profile picture editor, Twitter picture size editor, or even performing a simple photo crop is usually an exercise in frustration. What most people really need is a simple image editor tool for cropping and resizing photos and graphics.




Internet Marketing Ninjas is pleased to offer just such a tool for webmasters, social media fans, and everyone else who wants a simple tool for work with images for the web.



Favicon Generator to Crop Images for Twitter, Facebook, and More Tool

The Favicon Generator to Crop Images for Twitter, Facebook, and More Tool is the dream image utility tool for easily converting your favorite digital image into a favicon, a Facebook profile picture, icon or banner, a Twitter profile picture or icon, or simply cropping and resizing an image for many other popular online uses.



To use to free online image editing tool, simply follow these instructions:
On the toolbar, select the location of the image source (My Computer or URL):
  • If the image file is stored locally, ensure My Computer is selected, click Choose File, select the file, and then click Upload.
  • If the image file is on the web, select URL, type or paste the image URL in the resulting text box, and then click Upload.
If the image is large, you can either click and drag the selection box to crop the image for the content you want or drag one of the selection box border handles to resize it. You can also click and drag the mouse to create a custom-sized selection box.




To resize the image, click the Choose a Size drop down list and select a predefined output size. Options include:
  • Custom (use the mouse to size the selection box)
  • Facebook cover photo (850x315)
  • Facebook icon (180x180)
  • Twitter icon (400x400)
  • Twitter header image (1500x500)
  • Google+ icon (200x200)
  • Google+ cover photo (1080x608)
  • 100x100 (common forum/profile sized icon)
  • 50x50 (common forum/profile sized icon)
  • 48x48 (common icon size)
  • 32x32 (common icon size)
  • 24x24 (common icon size)
  • 16x16 (common icon size)
  • Favicon
  • User Input (on the keyboard, manually set custom width and height dimensions)
Once the crop area and image size is selected, click the Format dropdown list to select an output format. Options include:
  • JPG (best for photos)
  • PNG
  • GIF (not suitable for photos)
  • ICO (used for creating a favicon.ico file)
Click Done Editing to resize the image.




To save the edited image, click Download. To send the edited image to a user, type or paste an email address in the Email text box and then click Send.


Click Start Over to edit another image or discard the changes to the current image.
Internet Marketing Ninjas is pleased to offer this free tool to SEOs and webmasters.




Be sure to check out the other valuable SEO tools available online.         Internet Marketing Ninjas



Wednesday, 19 November 2014

How to Stay No.1 on Google

Ranking First Is Good, But First With Prerender Is Better...


How do you know when you've got a strong hold on the #1 ranking? Contributor Gene McKenna shows how Google Chrome may provide a clue.



So you thought ranking #1 for a search was as good as you could get, right? How about ranking #1 with a strong indicator that your position there is pretty solid? A new browser optimization in search results might be giving us that clue.


Starting around August 26th, our in-house analytics system at Groupon started reporting a big increase in homepage views.


It’s rare for a search marketing team to complain about too much traffic, but all this new traffic was coming only from the Chrome browser, arriving only at our homepage, and much of it was bouncing, it was killing our revenue-per-session metrics, and all of it was from SEO (Organic Search).
And this “Chrome Home” traffic, as we called it, kept growing and growing — until, by September 25th, we had tens of thousands of additional Chrome requests per day, at a time when other browsers were showing relatively no growth at all. And we saw this in every country around the world that we checked all starting about the same time.


What we learned is that Chrome prerender kicked into high gear for us in September as Google search results pages added prerender tags on searches for Groupon.

Let’s Define Prerender

So, what is prerender, and how does it work? Allow me to illustrate by using an example.
If you search for Groupon, Google knows there is a very high likelihood you will click on the Groupon homepage in the search results. This also applies to lots of other highly predictive searches: [cnn], [nytimes], etc.


In these cases, Chrome will fetch the homepage even before you click on anything in the results. If you do and then click on this prerendered result, Chrome will request the page again — presumably with many static items already cached, providing a faster render time for users.


By now, half of readers will have already gone to check their site metrics to look at their Chrome homepage traffic.


Those that use Google Analytics won’t see anything out of the ordinary. Google Analytics doesn’t record a visit due to prerender, which is generally a good thing because it’s not really a visit. (I don’t have data on other analytics packages, but please leave comments if you’ve seen this in your analytics package.)


Google Head Performance Engineer Steve Souders explains what he calls “prebrowsing” in the October 2013 video below. It is also referred to as prerender. In the video, you’ll learn about various tags that tell a browser to pre-fetch DNS, pre-fetch resources, etc. It’s a great resource for understanding how you can make your website faster.


Souders explains the best time to prefetch things is when there is a strong ability to predict what the user will do next.


Certainly, Google can predict when you might be very likely to click on the first search result. And now, if you go to Google and search [groupon], you will see in the source code of the search results page this prerender tag:


<link href=”http://www.groupon.com/rel=”prerender“>

It doesn’t mean Google does this for the #1 result on every search. Pity the Wham-O corporation which ranks #1 for searches on “frisbee” but does not have the click-through rate necessary to elicit a prerender tag for its homepage on that search – if, indeed, that is how Google is conditioning this.
The Chrome browser has been executing prerender instructions since version 22, and IE since version 11. (There are a number of pre-rendering instructions worth checking out to make your site faster.) But it wasn’t until Google started issuing prerender commands in the search results that we really noticed this in our logs.


When Did This Start?

When this started may vary from search to search. Wham-O may have to wait a long time to get this for frisbee (quick experiment: everyone reading this article, search frisbee and click wham-o and then see if they start getting prerender).


We started seeing it for the search [groupon] in late August and ramping up through about September 25th.


Although we have only seen this in our data from Google SERPs, the video above from Souders states that this could also happen as users start typing into the omnibar (aka address bar) in Chrome if there is a strong prediction about what site you will go to. So, if you go to nytimes.com a lot, by the time you type “ny” in your omnibar, it may already be fetching the New York Times homepage.
And now, SEOs have a new challenge. Ranking #1 is good, but ranking #1 with prerender is even better. Not only will users have a faster experience, but it might be a signal that your hold on the #1 position is strong.


Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

on November 12, 2014 at 9:11 am

Search Engine Land