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Showing posts with the label Networking

25 Ways to Increase Traffic to Your Website

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of them.





1. Advertise


This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card. If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, com…

Your Business - Local Search Engine Optimization (SEO) Tips

When you're doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful.

Local SEO is getting more and more complicated, and as we roll into the new year, I want to share my biggest, most important tip:


STOP Using Your Microscope In Local Search!

What do I mean by that? Put simply: A microscope is a great research tool, but it’s a flat-out awful marketing tool.
It seems like we’re hearing more and more of the same kind of question over the past few months: “I’ve done X on my site, why isn’t it working?” or “I read your post about Y, does it make sense for me to drop everything and go do it?”
Local SEO is not, nor has it ever been, based upon a single tactic. Recently, it seems like many business owners will read a post or watch a video, realize that they’re not utilizing the tactic mentioned, and immediately drop everything and concentrate on the shiny new object.
Local SEO is not just citations. Local SEO …

10 Tips - Marketing Your Website

Marketing your website properly is just as important (if not more important) as having a properly designed and developed website. In today’s digital world, having a website that works to increase revenue and sales is crucial, especially in a time where a nonexistent (or outdated) website could cost your company hundreds, thousands, or tens of thousands of dollars in lost sales. It’s a necessity to have a marketing strategy in line with the goals of your company or organization, and in order to increase traffic and revenue at your website, it will take a heavy dose of effort to get your website where you want it. Use these tips below, and continue to research the world of internet marketing, there’s much left to be learned!




Without further ado, here’s 10 quick tips for marketing your website effectively… 1.) Make a BIG deal out of the launch of your website! You should be proud of your new site, and use this as a tool to contact your customers to let them know things are changing, and …

Animation - Difference Between Responsve and Adaptive Webdesign

Responsive designs fluidly expand, where as adaptive designs hitch as you expand a browser or viewport.











Positioning your designs elements using pixels as X,Y coordinates can cause a site designed for one screen to look weird on another. Use relative units, like percent of the screen, instead of static units like pixels.





Positioning your designs elements using pixels as X,Y coordinates can cause a site designed for one screen to look weird on another. Use relative units, like percent of the screen, instead of static units like pixels.





Breakpoints allow the layout to change at predefined points, i.e. having three columns on a desktop, but only one column on a mobile device."





As screen sizes become smaller, content starts to take up more vertical space and anything below will be pushed down, it's called the flow."





Having a lot of elements depending on each other would be difficult to control, therefore wrapping elements in a container keeps it way more understandable, clean…

How to Stay No.1 on Google

Ranking First Is Good, But First With Prerender Is Better...


How do you know when you've got a strong hold on the #1 ranking? Contributor Gene McKenna shows how Google Chrome may provide a clue.



So you thought ranking #1 for a search was as good as you could get, right? How about ranking #1 with a strong indicator that your position there is pretty solid? A new browser optimization in search results might be giving us that clue.


Starting around August 26th, our in-house analytics system at Groupon started reporting a big increase in homepage views.


It’s rare for a search marketing team to complain about too much traffic, but all this new traffic was coming only from the Chrome browser, arriving only at our homepage, and much of it was bouncing, it was killing our revenue-per-session metrics, and all of it was from SEO (Organic Search).
And this “Chrome Home” traffic, as we called it, kept growing and growing — until, by September 25th, we had tens of thousands of additional Chrome…