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Showing posts with label Website. Show all posts
Showing posts with label Website. Show all posts

Sunday, 28 December 2014

10 Tips - Marketing Your Website

Marketing your website properly is just as important (if not more important) as having a properly designed and developed website. In today’s digital world, having a website that works to increase revenue and sales is crucial, especially in a time where a nonexistent (or outdated) website could cost your company hundreds, thousands, or tens of thousands of dollars in lost sales. It’s a necessity to have a marketing strategy in line with the goals of your company or organization, and in order to increase traffic and revenue at your website, it will take a heavy dose of effort to get your website where you want it. Use these tips below, and continue to research the world of internet marketing, there’s much left to be learned!

Without further ado, here’s 10 quick tips for marketing your website effectively… 1.) Make a BIG deal out of the launch of your website! You should be proud of your new site, and use this as a tool to contact your customers to let them know things are changing, and for the better. Market the new features your site will have both online and offline, and let it be known that you’ve invested in yourself.

2.) Start a subscription-based newsletter. Every company, in my opinion, should have some sort of informative newsletter. Your newsletter should be published on a set schedule, but only one that you can maintain. Ideally, your newsletters should contain informative articles. You don’t need too much content, but the content you have should be eye-catching, easy to read, and something that people want to see. If you bore your customers with your newsletter, you won’t be helping to market your website. Create a newsletter that compels people to do something… write a how-to on something related to your industry, or a top 10 tips that people might find interest in (wink, wink).

3.) Add your website to your company’s voicemail message. Even if it’s something along the lines of, “Leave us a message, or contact us on the web at www-dot-yourwebsitehere-dot-com. Are you seeing a trend here? It’s important to TALK about your website, and if you have something people want to see (which you should with that fancy site of yours!), your work will pay off.

4.) Put your website on your company building’s sign. This one’s sort of a no-brainer, but what better of a way to get people to scope out your company in the comfort of their own home. People driving by will remember your address, especially if you have an eye-catching sign, and make your website large enough and easy to read from a distance.

5.) Tell Google when you’ve got new content… Take this tip straight from Google themselves, “If your site is very new, we may not know about it yet. Tell Google about your site. One way to expedite Google’s discovery of new pages is to submit a Sitemap. Even if your site is already in the index, Sitemaps are a great way to tell Google about the pages you consider most important.” If you aren’t sure if your site has a sitemap indexed with Google, or you’d like help building your sitemap and properly publishing it, contact your web developer.

6.) Use an email signature in your correspondences, and make sure that a link to your website is in it. Not only will this provide for an easy way for your customers (or potential customers) to find your site, but it will also allow for an easy portal for them to visit you.

7.) Yes, your website is up and running, but now how are people going to find it? Many companies build a website and forget about it… YIKES! Use social networking websites like Facebook and Twitter to broadcast your website to those you are in contact with. For small businesses and startups, word of mouth can be the difference between success and failure!

8.) Advertising your site offline is equally important as advertising your site online. Make sure your web address is in your literature and publications (business cards, corporate branding material, fax cover sheets, etc.)

9.) Update your website AT LEAST once a month. I would say less than once a week is too little, but it’s important to keep your content fresh, especially if you have an informational site.

10.) Make sure that your website is built with valid code (to check it, go here: http://validator.w3.org/ ), your meta tags are properly used, and each page has a proper title. Consult your web developer about these items, as they are all important for your website to have.
Realize that the key to successfully marketing your website is a never-ending, integral process that you NEED to do. Take the time to properly work on the items above, and dedicate yourself to doing it right. You just invested in your website, right? Why not make the most of it and start seeing your hard-earned efforts pay off!

This article was written by Eric Riggleman with Raleigh web designers Ludex Marketing, experts in Web Design, Search Marketing, Graphic Design, and Custom Web Application Programming.

Animation - Difference Between Responsve and Adaptive Webdesign

Responsive designs fluidly expand, where as adaptive designs hitch as you expand a browser or viewport.

Positioning your designs elements using pixels as X,Y coordinates can cause a site designed for one screen to look weird on another. Use relative units, like percent of the screen, instead of static units like pixels.

Positioning your designs elements using pixels as X,Y coordinates can cause a site designed for one screen to look weird on another. Use relative units, like percent of the screen, instead of static units like pixels.

Breakpoints allow the layout to change at predefined points, i.e. having three columns on a desktop, but only one column on a mobile device."

As screen sizes become smaller, content starts to take up more vertical space and anything below will be pushed down, it's called the flow."

Having a lot of elements depending on each other would be difficult to control, therefore wrapping elements in a container keeps it way more understandable, clean and tidy. This is where static units like pixels can help."

"Want to have a cool looking Futura or Didot on your website? Use webfonts! Although they will look stunning, remember that each will be downloaded and the more you'll have, the longer it will take to load the page. System fonts on the other hand are lightning fast, except when the user doesn't have it locally, it will fall back to a default font. "

Sometimes it's great that content takes up the whole width of a screen, like on a mobile device, but having the same content stretching to the whole width of your TV screen often makes less sense."

Technically there isn't much of a difference if a project is started from a smaller screen to a bigger (mobile first) or vice versa (desktop first). Yet it adds extra limitations and helps you make decisions if you start with mobile first."

"Does your icon have lot of details and some fancy effects applied? If yes, use a bitmap. If not, consider using a vector image." A vector image can more properly adapt to different resolutions.

Fast Company Design


Wednesday, 3 December 2014

Google Penguin 3.0 Rollout

Google says the Thanksgiving ranking shuffle is related to the Penguin 3.0 release from six weeks ago.


Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh that first began rolling out 6-weeks ago.
Google told us in response to what we saw on Thanksgiving day, “the Penguin rollout is ongoing, and this is just the effect of that.”

The interesting part was that Google began the rollout of Penguin 3.0 on October 17, 2014, which was 45 days ago, or over six-weeks ago. For this to still be rolling out is unusual, I would think. In addition, many sites that reported changes on that Thanksgiving, only saw recoveries. Meaning, it looked like somewhat of a reversal of the Penguin 3.0 rollout that happened in October. But the results from what happened over Thanksgiving is still unclear.

The Penguin 3.0 rollout initially impacted about 1% of queries, with this Thanksgiving occurrence, I am not sure how much of that has changed.

In any event, those of you impacted by Penguin 3.0, do let us know if you saw positive or negative changes on or after Thanksgiving Day, November 27th.
Here are dates of all Penguin releases:

  • Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
  • Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
  • Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
  • Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
  • Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
  • Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)
on December 1, 2014 at 11:48 am  Search Engine Land