October 9, 2014 This story originally appeared on KISSmetrics Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels. But we all know, deep down inside, that social media is important. And we know that we have to do it. So we might as well figure out how to do more social media in less time and with less effort. The following tactical methods have been proven to produce twice the amount of social media with only half of the effort. The great thing about this approach is that higher output on social media generally produces a greater level of engagement. Here’s how to do it. 1. Create a schedule. When you create a social media schedule, you immediately reduce the level of consistent effort required throughout the day. The inherent adv