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Showing posts with label Footprinting. Show all posts
Showing posts with label Footprinting. Show all posts

2017 - How to Check if Your YouTube Ads are Monetized

How to check if Your YouTube Ads are Monetized...



To Apply to the Youtube Partner Program and Start Earning ... Youtube Partner Program...

Only channels that have greater than 10 000 views will be monetized...

More... Live Lab Search Engine Optimization

2017 - How to Upload Youtube Content Marketing Videos

Transfer the Videos to Your Laptop or Desktop... Preferred Format .mp4



Add #Hashtags and Fill in the Full Video Descriptions...

Agree to the Youtube Policies

Share across all your Social Media Platforms...

More... Live Lab Search Engine Optimization

Search Engine Optimization and Online Business Footprinting

Put Your Small Business on the first page of Google… So naturally curiosity will kill the cat… as Google to me always seemed to be an awesome cat and mouse tool… Could this really be done...?

Watch the SEO and OBF Video Below




SEO stands for Search Engine Optimization and having a website alone is not sufficient… Online Business Footprinting is the activity businesses share utilizing online Tools - Apps and Software so before you go around paying 5k for a 3 month stint to an ‘expert’ here is how you can tackle the SEO basics for your small enterprise…

Your Business Domain Name
Your Domain name is most things, the be all and end of all of it all.

Avoid long domain names. Simple Domain names that encompass your business framework and the design of your business. You can opt for many different types (.com - .co.za - .biz - .info etc).

Good Hosting Costs Money – Expect to pay between R50 to R150 a month (+-1.2K (R1200.00) a year) for a reliable and good host. Also check the track record of the hosting company. You need a company that has been around as you cannot afford to lose your site(s) in the coming years. For some reason we cannot host with Google in South Africa…
(K=1000-thousand)






Learn the Basics of Web Designing

Primarily:

Menus and Articles and how they relate or function around your programme. Request access to the Back End of your site.




Also of benefit is the critical Meta Data and Keyword inputs.

Meta Data and Keywords
Location of services - for example with Inland Finder the company wanted to tag rural areas so rural people could find and access related services at a fraction of a cost… at the same time provide a platform for small businesses and entrepreneurs to advertise cost efficiently yearly... We had to assume the cheapest mobile device utilized in this limited geographical area would search... 

*Ezakheni Steadville Accommodation*



So we tagged *Rural Areas – Business Categories – Services Offered – Population Dynamics – Maps*


It would be impossible and highly a waste had we sourced domains for farm areas so we sourced the closest sizable towns with .info domains



The result… completely satisfied clients… Inland Finder allowed ordinary individuals and businesses the opportunity to be found online and networked to millions worldwide at any given time.

Dominate HTML Markups

Spread your Pages across all Social Networks (Facebook – Twitter – LinkedIn – Pinterest – Google+ - etc.). You could try setting up a google+ page for your business or understand how to get maximum benefits from your facebook business pages.

HTML Markups are the end part of your address links… Try and keep them consistent as this will help your overall SEO in the future.





“Dominate HTML Markups”



Create a Blog



A Blog is the best method to drive traffic to your business website. The earlier you start the better and always blog relatable content. Do not blog out your business scope. You want to look intelligent and not stupid…

We found Blogger to be useful and simple as the platform is owned by Google... There is also Wordpress which enables more functionality...






Link your blog to your social networking and spread your pages across all social networks. Not all networks will grow at the same rate. Always prioritize growing your smallest network first.




Make use of the provided analytical data tools to assess growth and post reach. Invite friends and people of similar interest which will in turn grow into communities over time.

More SEO Videos - Live Lab SEO - Youtube

Email - createAstartup

Keys to Understanding Search Engine Optimization (SEO)

3 Keys To Understanding Your SEO Needs


Many businesses know they need search engine optimization, but they don't know much more beyond that. Columnist Casie Gillette has tips for determining the specifics.



I-C



If you’re a provider of search engine optimization (SEO) services, you’ve undoubtedly heard the following:


“I know I need SEO, but I don’t know exactly what I need.”


If you aren’t an SEO vendor, you may have found yourself saying just that at one time or another.
Businesses have slowly but surely begun to realize the value of search engine optimization, and consequently, the demand for SEO services has increased. However, it’s important to understand what you hope to gain from an SEO program before you embark on one.


After all, SEO can involve a lot of different things: technical audits, on-page content recommendations, conversion optimization recommendations, blog posts, link building programs, etc. It could also be priced in any number of ways dependent on how many of those things are included and to what extent. You’ll want to make sure that, when scoping out a program or vetting a vendor, you know what it is you should be looking for.


understand-needs-ss-1920


Below, I’ve identified three key factors to consider when evaluating your SEO needs:


1. Business Goals



When thinking about any program, your business goals should always come first. In fact, when businesses come to us asking only about traffic and rankings, we try to push them towards what really matters – their overall goals (and, of course, sales)!
As noted above, an SEO program could involve a number of things. By understanding what your overall business goals are, you can determine which SEO services would best fit your needs. Do you want to increase conversions? Build brand or product awareness? Gain visibility locally? Fix a Google penalty? Each of these will require a different SEO strategy.


2. Existing Performance



Another factor that must be considered is the existing performance of your site. When we are assessing potential clients, we look at their analytics data to provide us traffic numbers and conversion numbers over time. We need to understand what we are up against and/or what we have to work with.


Take, for example, Client A:


Client A came to us a year ago with a site that had been on a downward trend for 12 months. In order to get the site back on track and moving in a positive direction, we knew it would require a lot of work and a lot of time on our part. In turn, we created a pretty hefty proposal that included quite a bit of on-site work and off-site work. Thankfully the client understood their position and was on board.

Take a look at how your site has performed over the past couple years. Look at traffic trends, conversion trends, and any other pieces of data in analytics that will help you understand what your site needs. This will also help you figure out what type of budget you may have to put together. If you’re fighting a negative trend, you are going to need a more in-depth program.


3. Resource Constraints



Know where you need help. One of my biggest frustrations with any client is when they tell us they have plenty of resources, yet when the program starts, there is suddenly no one there to do what we need them to do.


Just be realistic. 


If you know where you are lacking, you can start to figure out how an SEO provider can fill in the gaps. For example, if you know that you need content on the site but you don’t have the internal resources to create it, you probably need to rely on your SEO vendor.


It also works the opposite way. If your SEO vendor is proposing writing content for you but you have five content writers on staff, you might just need some editorial guidance to ensure your content team is targeting the right topics and keywords to help drive traffic and conversions. A full content creation program is not needed.


Final Thoughts



Any business who is thinking of engaging in an SEO program should make sure that they have a good understanding of each of these factors going in. It will make the proposal process easier, it’ll help you find a vendor more quickly, and hopefully, it’ll help you create a successful program that helps you hit your business goals.



Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.                                 Search Engine Land


on March 17, 2015 at 10:27 am

WebSite Marketing your Internet Business

Create Your Startup:

Have you long been considering the thought of starting a web site marketing internet business?

Then, you need to gear up for the battle ahead by acquainting yourself with some good tips that will help you do things effectively. The internet is a really promising place where you can generate lots of money if you just know the right tricks needed to do so. This is because when you get a business started online, the entire world is your audience. In other words, you can create a really large client base without having to spend too much money for ads and promotions. Through the help of the world wide web, you can turn a simple small business into a global business with lots of customers. 



Lets get you started on things through the basics of the web site marketing internet business. First, you have to be familiar with all of the platforms that the online world offers you to market and promote your business. Creating a website isnt the only thing that you have to do so that you can be effective at internet marketing. The different platforms of online marketing include business marketing website; business press releases; business marketing blogs; business networking; business marketing research; business advertising; and business email marketing. Ill be discussing tips on effectively using your website and handling business blogs.

Lets start with your website. This needs to serve as a good reflection of your business. Keep things simple by creating clean and simple pages that are composed of concise and high quality content. Creating a good site starts with the URL. The one that you choose has to be good at attracting attention but you mustnt make it sound like its fake. Putting glitters, colorful ingredients and other stuff that will give your pages good looks is a good idea but its not a requirement online. You dont have to focus too much on the looks of your website. Instead, you need to think of ways as to how you can make it spit out cash for you. A beautiful website will be of no value if it doesnt have the ability to produce revenue for its owner. Your site shouldnt be complicated. Make it friendly to your visitors so that they wont end up finding it difficult to navigate through your content and looking for the information that they need.

Let's move on to business blogs. Blogs are really an effective tool online today because they allow business owners to have up close and personal interactions with their clientele. In this way, they can effectively prove to people that they are trustworthy and that they offer high quality products and services that will offer good benefits. Blogs are now considered as a very efficient communication medium because of the quickly increasing number of bloggers every single day. Most of internet marketers today set up blogs to complement the results of their main websites.


Austin SEO Academy



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