Small Business - SEO - METADATA KEYWORDS and Geographical TARGETING Understanding search engine optimization is essential for any small business... This often puts the small business ahead of competitors and dominates the local searches... Most people are lazy and type as least possible words into search engines... There are 3 main components to local searches... Local people looking for things... 1. Geography and Areas. 2. Product - Service - Working Systems. 3. Unique Variable. Note all your keywords down and these words will form the base of your Metadata... Spread the words around your social media and web channels... Train the search engines to recognize you as a point of interest... Enhance your position with Maps, Videos, Sponsored Posts and Blogs. Article by Live Lab Staff - 2018