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How To Rank No.1 on Google - SEO - METADATA KEYWORDS TARGETING for Small Businesses

Small Business - SEO - METADATA KEYWORDS  and Geographical TARGETING Understanding search engine optimization is essential fo...

Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

Friday, 12 October 2018

How To Pick The Right KEYWORDS for Google Search

Picking the right KEYWORDS for Google - Rank 1 on Google and Dominate Searches in 2018 ...

Every Business will have a unique set of Targeting Keywords...


What are KEYWORDS ... KEYWORDS are words that people type into search engines like google to find specific services or items...

How to pick the right #Keywords to rank on #Google #Search...?



Identify your Business Services and make them the Base Keywords for your Metadata ... 2018 ... Think about what people would search if they as customers are looking for your small business...

Remember time and effort will enable your business to dominate the market...

Live Lab Staff ...





Monday, 27 August 2018

How To Rank No.1 on Google - SEO - METADATA KEYWORDS TARGETING for Small Businesses

Small Business - SEO - METADATA KEYWORDS and Geographical TARGETING





Understanding search engine optimization is essential for any small business... This often puts the small business ahead of competitors and dominates the local searches...



Most people are lazy and type as least possible words into search engines...




There are 3 main components to local searches... Local people looking for things...

1. Geography and Areas.
2. Product - Service - Working Systems.
3. Unique Variable.

Note all your keywords down and these words will form the base of your Metadata... Spread the words around your social media and web channels... Train the search engines to recognize you as a point of interest... Enhance your position with Maps, Videos, Sponsored Posts and Blogs. 

Article by Live Lab Staff - 2018





Saturday, 16 December 2017

Business Logo - Make A Free Business Logo with Microsoft PowerPoint

How To Make A Free Business Logo with Microsoft Powerpoint... Perfection is Everything... Pick and Play with Various Fonts and Colours...


Do Not Clutter the Layout... Add the relevant images, elements and details...



It is important to check backgrounds and groupings... Save as a picture... ADD Keywords For MetaData ... Reinsert and crop the image to perfection... Resave using the same alias...

On Other Blogs ... How To Build A Network Of Social Media Followers

Live Lab Staff...




Tuesday, 12 December 2017

How to Check Youtube Earnings For A Monetized Channel


Adsense will as of 2018 ... Please note that early next year AdSense will no longer show YouTube metrics. The best place to see your estimated earnings and other monetization metrics is the YouTube Analytics Revenue report.




How and Where to Check Youtube Earnings For A Monetized Channel... 
Channels must have more than 10000 Views as well as Follow the Youtube Partner Programme Policies and Guidelines to Show Ads.



Youtube is also testing the new Creator Studio Beta Layout... 


Make sure you follow and comply with all the Adsense Program Policy Guidelines to prevent your account from being rejected or banned.

More Search Engine Optimization Videos ... Live Lab Search Engine Optimization

More Content Advertising and Marketing Videos ... Live Lab SEO - Content Advertising and Marketing Videos.

Live Lab Staff



Sunday, 24 September 2017

Adsense - How to Remove the Warning - Your AdSense account is enabled only to show ads on YouTube. If you want to show ads on a different site, you'll need to provide us with the URL of the site you want to monetize.

How to Remove the Adsense Warning...

Your AdSense account is enabled only to show ads on YouTube. If you want to show ads on a different site, you'll need to provide us with the URL of the site you want to monetize.


You get this warning because your Adsense for content ads are not approved. Youtube Adsense is a Hosted Adsense Account. Blogger Adsense is also considered a Hosted Adsense Account.



In order to get Content Ad Approval you need to first build and then provide a TLD - Top Level Domain - Website with quality content and not a .blogspot. URL. Once you are ready to apply for Adsense you place the Adsense code in the *head* section of your Website or Page Templates.

Make sure you follow and comply with all the Adsense Program Policy Guidelines to prevent your account from being rejected or banned.

More Search Engine Optimization Videos ... Live Lab Search Engine Optimization

More Content Advertising and Marketing Videos ... Live Lab SEO - Content Advertising and Marketing Videos.






Wednesday, 26 July 2017

2018 - How to Embed Amazon Ads in Your Joomla Website

2018 - How to Embed Amazon Ads in Your Joomla Website ...





An Adsense Alternative is Amazon Advertisements...

Amazon has in recent years become a Global Internet Sales Powerhouse...

There are less rules and minimum risk issues regarding the monetizing of you content and content ad approval requests....

More SEO Videos... Live Lab Search Engine Optimization


Thursday, 20 July 2017

How to Check if Your YouTube Ads are Monetized

How to check if Your YouTube Ads are Monetized...



To Apply to the Youtube Partner Program and Start Earning ... Youtube Partner Program...

Only channels that have greater than 10 000 views will be monetized...

More... Live Lab Search Engine Optimization

Thursday, 12 November 2015

How To Choose Your Website Domain




How To Chose Your Website Domain


 Your Website Domain must encompass your business framework...

Good Hosting cost Money

Your Domain can be a .com .org .za .net ...

Avoid long domain names...


Friday, 22 May 2015

Twitter Verified Accounts



Please note that: @TweetSmarter is not verified, not a Twitter partner, we don’t work for Twitter, and we don’t run Twitter ads.

The upshot: Unless you’re famous and being impersonated, or an important politician or government agency, to get verified:
  • It costs $15,000 to be verified for 90 days -or-
  • You need someone who spends (probably more than) $5,000/month to ask on your behalf (many artists get verified this way without knowing how their agent or agency got them verified)
This is based on my experience, and a recent article from the holder of a verified  Twitter account that says specifically this is how verification works:
“…you need to spend a minimum of $15,000 ($5K over three months) in order to “buy” verified status from Twitter. Or you need to know someone who’s “in” with Twitter (read: spending ad dollars with them) who wants you or your business to get verified.”
(But: see below for some “loopholes.”) This has also been confirmed by AdAge, which states “A Twitter Sales Rep Said Getting Verified Costs $15K.” Elsewhere, Twitter is quoted as saying:
“Twitter currently verifies government accounts, accounts at risk of identity confusion or impersonation, and a select number of business accounts for alpha testing.”
“…Please note: Twitter isn’t verifying business accounts yet unless they’re part of the alpha testing program. If you are part of the alpha testing program and your request was denied, please visit your business center page for more information.”
“Verification is something we offer our active advertisers meeting the $5K/month minimum spend associated with our Platform Partnership.”
“…If you were to re-visit Promoted Products further down the road and were able to meet that $5K/month minimum, this verification would be reinstated.”

Twitter Will REMOVE Your Verification If You Don’t Keep Paying Up

This means that for some, if you don’t pay Twitter $5,000/month, you won’t be verified/will lose your verification!
Twitter told an account holder who had been verified, and then UN-verified:
“One way to receive verification is if you are being impersonated (i.e. celebrity, politician, etc). The other is if you are an active advertiser. When you are running Promoted Products, verification is a value-add similar to analytics and Brand Pages. Digital Trends (the name of the account that had been verified and then UNverified) received verification as an active and engaged partner on our ad platform. Since you are no longer advertising, you no longer have that value-add.”
Twitter specifically says that their “…verified accounts program is currently closed to the public” and that they are “not able to accept public requests for verification.” But, “If you’re one of our partners or advertisers, please follow up with your account manager for details.”

The “Loopholes”

It’s really hard to predict who can get verified. Twitter even verifies fictional accounts at times! Official Red Cross digital volunteers have also been verified in the past (in advance of Hurricane Irene).
Some people even get verified without knowing why, others with a legitimate request “try everything” with no success.

The Hidden Truth

Twitter lets their “partners” (mainly companies that spend a lot of money doing advertising with Twitter) request verification for pretty much anyone, and that’s why some people get verified without knowing why: their agent/manager/etc is connected with a Twitter partner and put in the request.
In that case, it’s the old game of “who you know.” Unless you want to spend a lot of money with Twitter yourself.
Of course, there are sometime conflicting stories. Take, for example, how @CharleSheen got verified so fast: His people worked through Twitter partner ad.ly. Or did they? Gullov-Singh (@Arnie) of ad.ly was directly quoted saying:
“…we got [Sheen] verified through Twitter….We know a bunch of people at Twitter, and we reached out to them…”
…but then Sean Garret of Twitter said this is specifically NOT true about Sheen. (I reached out to both for clarification. Hat tip to @Kim for drawing my attention to this.)

Can you buy a verified account?

Yes and no. Apparently even after you spend $15,000 you still have to ask, and Twitter can still turn you down.
And verified accounts that aren’t very popular—some with as little as 1,373 followers, as @nwjerseyliz points out, are likely verified through organizations that advertise with Twitter or work with Twitter partners, or they got in back when the system was public, and they were public or semi-public figures that had problems with impersonation.

What else can you do?

Realize that even in the past, they mostly only verified public accounts that were in danger of impersonation (“accounts who deal with identity confusion regularly”), so they are unlikely to make verification ever available simply by a request accompanied by proof.
If you have an official website, link to your Twitter profile from it—it’s the easiest way to prove your identity to followers. Don’t put fake “Verified” symbols on your background or in your username, such as “verified ✔”—it just looks lame. Real verified accounts will look like this:

Why Wasn’t My Account Verified?

The official word from Twitter is here.

Special features of verified accounts

On July 4, Twitter began allowing Verified Accounts the option to receive DMs from ANY follower. and in January 2012 they began distributing verified account information to third party apps.

Monday, 30 March 2015

Search Engine Optimization and Online Business Footprinting

Put Your Small Business on the first page of Google… So naturally curiosity will kill the cat… as Google to me always seemed to be an awesome cat and mouse tool… Could this really be done...?

Watch the SEO and OBF Video Below




SEO stands for Search Engine Optimization and having a website alone is not sufficient… Online Business Footprinting is the activity businesses share utilizing online Tools - Apps and Software so before you go around paying 5k for a 3 month stint to an ‘expert’ here is how you can tackle the SEO basics for your small enterprise…

Your Business Domain Name
Your Domain name is most things, the be all and end of all of it all.

Avoid long domain names. Simple Domain names that encompass your business framework and the design of your business. You can opt for many different types (.com - .co.za - .biz - .info etc).

Good Hosting Costs Money – Expect to pay between R50 to R150 a month (+-1.2K (R1200.00) a year) for a reliable and good host. Also check the track record of the hosting company. You need a company that has been around as you cannot afford to lose your site(s) in the coming years. For some reason we cannot host with Google in South Africa…
(K=1000-thousand)






Learn the Basics of Web Designing

Primarily:

Menus and Articles and how they relate or function around your programme. Request access to the Back End of your site.




Also of benefit is the critical Meta Data and Keyword inputs.

Meta Data and Keywords
Location of services - for example with Inland Finder the company wanted to tag rural areas so rural people could find and access related services at a fraction of a cost… at the same time provide a platform for small businesses and entrepreneurs to advertise cost efficiently yearly... We had to assume the cheapest mobile device utilized in this limited geographical area would search... 

*Ezakheni Steadville Accommodation*



So we tagged *Rural Areas – Business Categories – Services Offered – Population Dynamics – Maps*


It would be impossible and highly a waste had we sourced domains for farm areas so we sourced the closest sizable towns with .info domains



The result… completely satisfied clients… Inland Finder allowed ordinary individuals and businesses the opportunity to be found online and networked to millions worldwide at any given time.

Dominate HTML Markups

Spread your Pages across all Social Networks (Facebook – Twitter – LinkedIn – Pinterest – Google+ - etc.). You could try setting up a google+ page for your business or understand how to get maximum benefits from your facebook business pages.

HTML Markups are the end part of your address links… Try and keep them consistent as this will help your overall SEO in the future.





“Dominate HTML Markups”



Create a Blog



A Blog is the best method to drive traffic to your business website. The earlier you start the better and always blog relatable content. Do not blog out your business scope. You want to look intelligent and not stupid…

We found Blogger to be useful and simple as the platform is owned by Google... There is also Wordpress which enables more functionality...






Link your blog to your social networking and spread your pages across all social networks. Not all networks will grow at the same rate. Always prioritize growing your smallest network first.




Make use of the provided analytical data tools to assess growth and post reach. Invite friends and people of similar interest which will in turn grow into communities over time.

More SEO Videos - Live Lab SEO - Youtube

Email - createAstartup

Friday, 27 March 2015

How To Get Your Local Business on Google

Google Launches Major Push To Get Local Businesses Online, Improve Data

New site offers tools, content and solicits business owners to update information.

GYBo Google


Google is introducing a program it’s calling Let’s Put Our Cities on the Map. This new portal (Get Your Business Online) is not unlike Facebook’s Blueprint and Learn How sites launched this week. It offers resources to business owners (and potential partners) to help them get online or correct and complete their online presences.


Each user who visits will see a localized version of the site (based on IP detection). In addition to various FAQs, videos and other information, Google invites business owners to search for themselves and then tells them whether their listings are present and complete. If “incomplete” it asks businesses to update their information.


Update business listings Google


For those not online at all, Google is also offering a free domain and hosted website (for one year) through Startlogic.


Consistent with its AdWords reseller strategy Google is also trying to reach out to local chambers of commerce and other organizations locally to assist in the effort of getting business data into Google:


We’re also forming partnerships with local organizations—like chambers and small business development centers—and equipping them with free trainings and customized city materials to run workshops just like the one Marieshia attended in Garland. These local partners know the challenges for local businesses more than anyone—and they recognize the value of getting businesses online.


     on March 25, 2015 at 11:36 am                                          Search Engine Land


Thursday, 5 March 2015

Google Is Looking To Rank Sites Based On Accuracy Of Information



In the future, Google may value the accuracy of your content more than the quality of your backlinks, according to a paper (PDF) recently published by researchers within the company.



New Scientist reports that Google is working on a system where it can determine the trustworthiness of a page not by who is linking to it, or how many incoming links it has, but by the number of facts it contains.



I-C





A score, called a Knowledge-Based Trust score, would be computed for each page by cross referencing the content with facts stored in Google’s Knowledge Vault. The Knowledge Vault is a database of 2.8 billion facts extracted from the web, and is the primary source of information behind theboxes that appear on the right side of some searches.



The more facts contained on a page, the better it will rank. In instances where few facts are found on a page, Google will check the accuracy of other content contained on the site to determine how well it can be trusted overall.



In early tests, the research team says the Knowledge-Based Trust score has been able to reliably predict the trustworthiness of millions of websites. This sounds impressive on paper, and I’m sure the SEO community would appreciate an alternative to links as a ranking signal, but this concept leaves me with a lot of questions.



For example, not every website exists to report facts, so how will trustworthiness be determined in those cases? Well that’s when the research paper says Knowledge-Based Trust isn’t necessarily a replacement for current ranking signals, but a supplement to them.



I’m also concerned about pages written around new technology and new discoveries, with information that hasn’t yet been entered into Google’s Knowledge Graph. If Google started to rely on Knowledge-Based trust to rank web pages, would it then focus additional effort on revising and updating the Knowledge Graph?



That question, and many others, aren’t answered in the report — but I suspect more information will surface as Google continues its testing.




Matt Southern


Freelance Writer at MattSouthern.com Search Engine Journal






Tuesday, 17 February 2015

How To Make a Great Business Logo

Your company's logo is the foundation of your business branding. It is probably the first interaction that you will have with your customers. An effective logo can establish the right tone and set the proper ethos. After years of crafting logos for different projects, I've come up with a set of questions that I always ask myself before delivering a new logo.


1. What emotions does the logo evoke?



Above all design guidelines, the most important criterion is whether the logo reflects the character of the company. The emotions that the logo evoke should be appropriate to the company values. For example, the Disney logo evokes a sense of happiness and optimism. The curvy, fun typeface is appropriate for a company that has been making cartoons and animated pictures for kids. However, a similar logo style on a sales platform would not be appropriate.



Designers should understand the psychology of colors and the effect that typeface has on the design of a great logo. For example, green promotes relaxation and usually reflects growth, health, and the environment. Red, on the other hand, may evoke danger and passionate emotions. Similarly for typefaces, Garamond, Helvetica, and Comic Sans all elicit very different sentiments. Serif fonts like Garamond promote the idea of respect and tradition, and are hence more suitable for an environment that demands integrity such as a university or a news publisher. Sans Serif fonts like Helvetica are clean and modern, and are well suited for high-tech businesses.


Casual script fonts like Comic Sans are probably best left for fun companies such as toy companies. A good understanding of the psychology of colors, typefaces, and shapes is an important part of making a great logo.


The styling of the Disney logo is appropriate for a company that aims to be fun, but such a style would not be appropriate for a sales platform company.


2. What's the meaning behind the logo?



Behind every great logo is a story. A great logo is not about slapping your business name on a generic shape, which is why choosing from ready-made logos is a poor idea. A logo has to have a meaningful story. A good designer first understands the culture of the company, the tone of the product, and the vision of the business, much before embarking on ideas for the logo. The end result of a quality logo is reflective of the philosophy and values of the company.


The arrow in the logo represents that Amazon sells everything from A to Z and the smile on the customer's face when they buy a product.


3. Will the logo stand the test of time?

How will the logo look in two, 10, 20 years? Designers should avoid getting sucked into flavor-of the-month trends. Trends like ultra-thin fonts and flat shadows are design styles that will probably not stand the test of time. Simple is far better than complex. A simple yet memorable logo can be used in 20 years without looking dated.


A good way to test the logo is to let it sit with you for a while before releasing it. Some logos grow with you—the more you look at it, the more you like it. Some logos start to feel nauseating after a while—the more you look at it, the more you hate it. If after a couple of weeks with the logo you find it boring, the logo is probably not strong or timeless enough.


The simplistic outline and shape of the Apple Inc. logo allows it to endure the test of time. The first prototype of the logo would definitely not be suitable today.


4. Is it unique? Can it be instantly recognizable?



A great logo is distinctive, memorable, and recognizable. Even if you have only seen it once, you should still be able to remember what it looks like after a period of time. A good way to test this is to show your logo to a friend, then cover it up and have your friend describe the logo in a week. A fresh pair of eyes can be very effective in figuring out the most memorable components of a logo.
In addition, if the logo reminds you of others you have seen, it is not distinct enough.


The logos of Path and Pinterest are very similar.


5. How does it look in black and white?



When I begin designing a logo, I always start in black and white. Designing with this limitation first forces you to make sure that the logo is recognizable purely by its shape and outline, and not by its color. A strong logo is one that is still memorable just by its contours.


A one-color logo also provides the benefit of using your brand easily in multiple mediums with different backgrounds and textures.


It is much harder to recognize the National Geographic symbol once we remove its signature yellow colour.


6. Is it clear and distinct in small dimensions?




Another way to make sure logos are simple and recognizable is to scale it down dramatically. Even at tiny resolutions, a strong logo should still be recognizable at a glance. This is also a good test to make sure that the logo is not complicated with unnecessary design flourishes. Here, you see that the Nike, McDonalds, Twitter, and WWF logos are still very distinct at small sizes. The GE and Starbucks logos are far more cluttered, and less recognizable when they are small.




These are not hard-and-fast rules, just guidelines for making an effective logo. It is still possible to make a strong, complicated logo, but understand the trade-offs.


This article was edited and republished with permission from the author. Read the original here.


  Lo Min Ming - cofounder of Pixelapse, a visual version control platform for designers.


Fast Company




Wednesday, 14 January 2015

Setup Your Google Business






Set Up Your Business Page

You will of course need a Google account and personal profile (make sure you use your real, full name) to get started and once this is in place you can go ahead and create your business page. This will bear the name of your company and you will need to select the type of page that you’re creating, choosing from: 

Shop front – choose if you have a retail business
Service area – for the service industry including professional/business services such as marketing
Brand – products, bands, charities and so on

Once you’ve done this, search for your business by inputting the postcode into the maps page and choosing ‘none of these’ if your business doesn’t appear in the list. Once you’ve done this you’ll see a box appear where you can enter the name and address details of your business.

Important: this is your Google business page so if you have a website and directory listings then enter the address and phone details in the exact same format as it appears elsewhere on the web to optimise for local SEO.

Once you’ve entered your business address and telephone number, you’ll also have to put in the kind of business that you’re in and then you’re ready to go. Enter your business website too and remember that your listing will have to be verified either by phone or postcard, the latter of which can take a little while to come through. Once it’s been verified though, you can start to add more information.
Filling in About Section



In the about section you’re going to want to enter a brief overview of what you do. Keep this snappy, don’t bore your readers, as they’ll want to be able to see what your business is about at a glance. Keep sentences and paragraphs short and factual, don’t pretty it up with a lot of flowery language but do use keywords that are relevant to your business.

You have space for your tagline which should be a short sentence describing your business or your company strapline. You then have the story space where you can expand on your tagline and give more information. Make sure that in the links section, you link to your website and all of your social profiles.




Monday, 12 January 2015

WebSite Marketing your Internet Business

Create Your Startup:

Have you long been considering the thought of starting a web site marketing internet business?

Then, you need to gear up for the battle ahead by acquainting yourself with some good tips that will help you do things effectively. The internet is a really promising place where you can generate lots of money if you just know the right tricks needed to do so. This is because when you get a business started online, the entire world is your audience. In other words, you can create a really large client base without having to spend too much money for ads and promotions. Through the help of the world wide web, you can turn a simple small business into a global business with lots of customers. 



Lets get you started on things through the basics of the web site marketing internet business. First, you have to be familiar with all of the platforms that the online world offers you to market and promote your business. Creating a website isnt the only thing that you have to do so that you can be effective at internet marketing. The different platforms of online marketing include business marketing website; business press releases; business marketing blogs; business networking; business marketing research; business advertising; and business email marketing. Ill be discussing tips on effectively using your website and handling business blogs.

Lets start with your website. This needs to serve as a good reflection of your business. Keep things simple by creating clean and simple pages that are composed of concise and high quality content. Creating a good site starts with the URL. The one that you choose has to be good at attracting attention but you mustnt make it sound like its fake. Putting glitters, colorful ingredients and other stuff that will give your pages good looks is a good idea but its not a requirement online. You dont have to focus too much on the looks of your website. Instead, you need to think of ways as to how you can make it spit out cash for you. A beautiful website will be of no value if it doesnt have the ability to produce revenue for its owner. Your site shouldnt be complicated. Make it friendly to your visitors so that they wont end up finding it difficult to navigate through your content and looking for the information that they need.

Let's move on to business blogs. Blogs are really an effective tool online today because they allow business owners to have up close and personal interactions with their clientele. In this way, they can effectively prove to people that they are trustworthy and that they offer high quality products and services that will offer good benefits. Blogs are now considered as a very efficient communication medium because of the quickly increasing number of bloggers every single day. Most of internet marketers today set up blogs to complement the results of their main websites.


Austin SEO Academy