Advertisement

Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Grow A Network of Social Media Followers

How To: Grow A Network of Social Media Followers...

Back in 2013-2014 we sat down with Inland Finder ... The company had some 234 followers on twitter and about 300 friend likes on Facebook... It had also only purchased the www.ladysmith.info domain and had approached us to Web Design and Search Engine Optimize. With our little and fresh knowledge Live Lab steadied on full steam with boastful confidence


Excited about the new Startup we called 10 local well established businesses to advertise on the www.ladysmith.info domain. 9 of them told us to F#%&Off they are not interested as they are paying the local newspapers.... Confidence smacked down within a few hours... Boomed... Bashed and Broken...

So we sat down with Inland Finder and explained to them that we are dealing with a Donkey Years ago advertising Dynamic. These businesses are NOT advanced and people still have Nokia 3310's. They have mediocre facebook pages and no clue about twitter.




The company... Not to be outdone by sharks sniffing around... Purchased 2 more .info domains... making a total of 3...

www.ladysmith.info - www.amajuba.infowww.estcourt.info ....

Basically the 3 adjacent towns next to Ladysmith .... In a rare twist of Luck Inland Finder had approached Geo Solutions to advertise.... Geo Solutions was not happy with the Local Advertising as their reach was local. The company saw potential as made an offer to purchase Inland Finder. The offer was accepted and the new bosses insisted that rural areas be tagged. Geo Solutions provided Live Lab Design with a list of areas that the company operates and we tagged these areas to the Key Words...

Numerous Facebook, Twitter, Instagram etc accounts fell under our Social Media Management and the responsibility to grow their following was enormous.

We only followed back mostly and saw steady progress... We also only retweeted and shared verified links, stayed away from news and focused primarily on happy build a life for yourself content. Most of our following was farm and small town people. Rural Entrepreneur Development...

Claim Your Yummy Muffin Here... +Create Your Startup ---> Create A Startup




People began to Notice... More importantly Inland Finder's following grew... The company had found some good local businesses with the added trust. 



So we did not feel so bad about all the data blown and costs spent in theory and development. Facebook nor Google or Twitter can control the internet. It can control your feed but sooner or later something or someone smarter comes along. Betting on them is like betting on Nokia back then. The wonder of evolution and time. However these two giants seem stable minded and look like they will be around for some time so we going for the safety and give them the Thumbs Up. Similar to a Nokia they did the Job and Seldom Break. The sponsored posts are an awesome feature. 





We also began following followers of interest, retweeting, sharing other businesses and influencers content. everyone has a story to tell. So our follower counts are wonkey and we Love IT.. 


Time, Patience and Real Content that makes a difference and changes peoples lives... As you cannot milk skinny cows... You first have to Fatten them up...

Live Lab Staff...



How to Remove the Warning - Your AdSense account is enabled only to show ads on YouTube. If you want to show ads on a different site, you'll need to provide us with the URL of the site you want to monetize.

How to Remove the Adsense Warning...

Your AdSense account is enabled only to show ads on YouTube. If you want to show ads on a different site, you'll need to provide us with the URL of the site you want to monetize.


You get this warning because your Adsense for content ads are not approved. Youtube Adsense is a Hosted Adsense Account. Blogger Adsense is also considered a Hosted Adsense Account.
In order to get Content Ad Approval you need to first build and then provide a TLD - Top Level Domain - Website with quality content and not a .blogspot. URL. Once you are ready to apply for Adsense you place the Adsense code in the *head* section of your Website or Page Templates.

Make sure you follow and comply with all the Adsense Program Policy Guidelines to prevent your account from being rejected or banned.

More Search Engine Optimization Videos ... Live Lab Search Engine Optimization

More Content Advertising and Marketing Videos ... Live Lab SEO - Content Advertising and Marketing Videos.

Video CPM - RPM, CPC and XYZ

CPM RPM and CPC - - What does it mean for your content advertising pocket... How much money will you make...?

Video Monetization... 

The South African Inland Finder Local Online Network - A Counted Total of 47277 People (Organic Likes and Followers) - 2017...



Company Directives, Parameters including PROS (x) and CONS (y)...
100% Organic Liking, Following and Sharing... (x)
Sharing Real Verified Local Happy Content - All links are checked and stories verified... (x)
No Politically Influenced Content - Zero Politically Motivated Content... (x)
Zero Policy Violations / Content Strikes or TOS breaches in 3 Years... (x)
Zero Influence on Clicks or Click Rates... (x)
Monetized Content is Original and Created... (x)
Websites Online 24/7 - 365... (x)
Geographical Area Data Costs - Expensive... (y)
Sharing is Minimal - Intensive 3/12 months... (y)
Only Facebook, Twitter and Google+ Followers are counted as Instagram is useless (No External Links)...(y)




Summary - Follower Data Captured

Local Follower Totals Facebook

Twitter
2015  April - May 6059
10549 4490

 May - June 6299
11643 5344

 June - July 6712
13255 6543
2016  July - August 10266
22498 11732

 Sep - October 10590
30442 18403

 October - December 12880
42264 29384
2017  August - September 13996
47277 33281

Rounding a Local 2017 Network of 50 000 people, 50 Monetized Videos... across numerous platforms...

All Time Total Averages - September 2017
CPC - $0.09c - R0.90
RPM - $1.50 - R20.00
Impression - RPM $2.00 - R28.00...

* RPM - Revenue per 1000 impressions - CPC - Cost per click.

* Data figures indicated above have been collected over a 3 year period. No money was spent sponsoring posts, clicks, likes or shares. The company Inland Finder was acquired and merged into Geo Solutions (2014) with a new primary directive set on building a local network of local people as no such network existed. 

* Data Figures indicated above do not include content banner advertising statistics or sites. Most content advertising platforms are useless. Adsense being the most trusting and relaible.

Conclusions and Recommendations...
- Build your network with time and gain follower trust.
- Do not expect to make tons of money... Keep your day job.
- Most posts will not go viral - Most viral posts are Spam - Follower trust is out the window.
- Post relative and informative content within you business niche in order to establish a solid startup foundation.

Live Lab Staff

Joomla 2.5 - Google Webmaster Verification on Your Joomla Website Template

How to Google Webmaster Verify Your Joomla Website Using the *head* tag on your Joomla 2.5 Template




How to Google Webmaster Verify Your Joomla Website Using the *head* tag on your Joomla 2.5 Template...

Google Webmaster Tools are Great for Webmasters, User Friendly, and Easy to Understand.

Google Webmaster Crawl, Fetch as Google and Indexing Your Website - Google Webmaster - Indexing and Crawling your Website - This is a Useful Feature allowing Google Bots to Crawl and Index Your Website. You can add multiple websites within the Webmaster Tools Framework.

A Google Gmail Account is required to Access Google Webmaster Tools...

The *head* tag can be found on your Joomla Template - Templates - Select Template - CSS Personal - Index.php...

More SEO Videos ... Live Lab SEO


Joomla 3 - Change a Joomla 3 - Template

How to Change the Default Joomla 3 Template for Your Website



Download and Install any Joomla compatible Template...

Change your Website Look and Feel with Different Templates...

More... Live Lab Search Engine Optimization



2017 - How to Upload Youtube Content Marketing Videos

Transfer the Videos to Your Laptop or Desktop... Preferred Format .mp4



Add #Hashtags and Fill in the Full Video Descriptions...

Agree to the Youtube Policies

Share across all your Social Media Platforms...

More... Live Lab Search Engine Optimization

How To Choose Your Website Domain




How To Chose Your Website Domain


 Your Website Domain must encompass your business framework...

Good Hosting cost Money

Your Domain can be a .com .org .za .net ...

Avoid long domain names...


Twitter Verified Accounts



Please note that: @TweetSmarter is not verified, not a Twitter partner, we don’t work for Twitter, and we don’t run Twitter ads.

The upshot: Unless you’re famous and being impersonated, or an important politician or government agency, to get verified:
  • It costs $15,000 to be verified for 90 days -or-
  • You need someone who spends (probably more than) $5,000/month to ask on your behalf (many artists get verified this way without knowing how their agent or agency got them verified)
This is based on my experience, and a recent article from the holder of a verified  Twitter account that says specifically this is how verification works:
“…you need to spend a minimum of $15,000 ($5K over three months) in order to “buy” verified status from Twitter. Or you need to know someone who’s “in” with Twitter (read: spending ad dollars with them) who wants you or your business to get verified.”
(But: see below for some “loopholes.”) This has also been confirmed by AdAge, which states “A Twitter Sales Rep Said Getting Verified Costs $15K.” Elsewhere, Twitter is quoted as saying:
“Twitter currently verifies government accounts, accounts at risk of identity confusion or impersonation, and a select number of business accounts for alpha testing.”
“…Please note: Twitter isn’t verifying business accounts yet unless they’re part of the alpha testing program. If you are part of the alpha testing program and your request was denied, please visit your business center page for more information.”
“Verification is something we offer our active advertisers meeting the $5K/month minimum spend associated with our Platform Partnership.”
“…If you were to re-visit Promoted Products further down the road and were able to meet that $5K/month minimum, this verification would be reinstated.”

Twitter Will REMOVE Your Verification If You Don’t Keep Paying Up

This means that for some, if you don’t pay Twitter $5,000/month, you won’t be verified/will lose your verification!
Twitter told an account holder who had been verified, and then UN-verified:
“One way to receive verification is if you are being impersonated (i.e. celebrity, politician, etc). The other is if you are an active advertiser. When you are running Promoted Products, verification is a value-add similar to analytics and Brand Pages. Digital Trends (the name of the account that had been verified and then UNverified) received verification as an active and engaged partner on our ad platform. Since you are no longer advertising, you no longer have that value-add.”
Twitter specifically says that their “…verified accounts program is currently closed to the public” and that they are “not able to accept public requests for verification.” But, “If you’re one of our partners or advertisers, please follow up with your account manager for details.”

The “Loopholes”

It’s really hard to predict who can get verified. Twitter even verifies fictional accounts at times! Official Red Cross digital volunteers have also been verified in the past (in advance of Hurricane Irene).
Some people even get verified without knowing why, others with a legitimate request “try everything” with no success.

The Hidden Truth

Twitter lets their “partners” (mainly companies that spend a lot of money doing advertising with Twitter) request verification for pretty much anyone, and that’s why some people get verified without knowing why: their agent/manager/etc is connected with a Twitter partner and put in the request.
In that case, it’s the old game of “who you know.” Unless you want to spend a lot of money with Twitter yourself.
Of course, there are sometime conflicting stories. Take, for example, how @CharleSheen got verified so fast: His people worked through Twitter partner ad.ly. Or did they? Gullov-Singh (@Arnie) of ad.ly was directly quoted saying:
“…we got [Sheen] verified through Twitter….We know a bunch of people at Twitter, and we reached out to them…”
…but then Sean Garret of Twitter said this is specifically NOT true about Sheen. (I reached out to both for clarification. Hat tip to @Kim for drawing my attention to this.)

Can you buy a verified account?

Yes and no. Apparently even after you spend $15,000 you still have to ask, and Twitter can still turn you down.
And verified accounts that aren’t very popular—some with as little as 1,373 followers, as @nwjerseyliz points out, are likely verified through organizations that advertise with Twitter or work with Twitter partners, or they got in back when the system was public, and they were public or semi-public figures that had problems with impersonation.

What else can you do?

Realize that even in the past, they mostly only verified public accounts that were in danger of impersonation (“accounts who deal with identity confusion regularly”), so they are unlikely to make verification ever available simply by a request accompanied by proof.
If you have an official website, link to your Twitter profile from it—it’s the easiest way to prove your identity to followers. Don’t put fake “Verified” symbols on your background or in your username, such as “verified ✔”—it just looks lame. Real verified accounts will look like this:

Why Wasn’t My Account Verified?

The official word from Twitter is here.

Special features of verified accounts

On July 4, Twitter began allowing Verified Accounts the option to receive DMs from ANY follower. and in January 2012 they began distributing verified account information to third party apps.

How To Get Your Local Business on Google

Google Launches Major Push To Get Local Businesses Online, Improve Data

New site offers tools, content and solicits business owners to update information.

GYBo Google


Google is introducing a program it’s calling Let’s Put Our Cities on the Map. This new portal (Get Your Business Online) is not unlike Facebook’s Blueprint and Learn How sites launched this week. It offers resources to business owners (and potential partners) to help them get online or correct and complete their online presences.


Each user who visits will see a localized version of the site (based on IP detection). In addition to various FAQs, videos and other information, Google invites business owners to search for themselves and then tells them whether their listings are present and complete. If “incomplete” it asks businesses to update their information.


Update business listings Google


For those not online at all, Google is also offering a free domain and hosted website (for one year) through Startlogic.


Consistent with its AdWords reseller strategy Google is also trying to reach out to local chambers of commerce and other organizations locally to assist in the effort of getting business data into Google:


We’re also forming partnerships with local organizations—like chambers and small business development centers—and equipping them with free trainings and customized city materials to run workshops just like the one Marieshia attended in Garland. These local partners know the challenges for local businesses more than anyone—and they recognize the value of getting businesses online.


     on March 25, 2015 at 11:36 am                                          Search Engine Land


How To Rank No.1 With Googles New Hummingbird Algorithim


How I ranked at the top of Google… On accident.

Why new marketers shouldn’t be afraid of Hummingbird.





Hummingbird…

If you’re new to online marketing, you might have read quite a few anecdotes of how Google has ruined search with their latest update, Hummingbird. Black and white hat marketing forums were littered with stories of how their keyword packed pages that were once reigning the top of Google search are now in the dark abyss (read: second page of search results).

This was because Googlers got smarter. On an average, people were typing more words into their Google search results. People are no longer writing vague, short-tail keyword terms to find their desired information. They’re now writing keyphrases. Keyphrases have been what replaced keywords.


For example, if I were selling low-priced blankets (I’m writing in bed right now) I would want any customer who searched “Where to buy the cheapest blanket?” to see me immediately. This is what would be known as long-tail keywords in the old days. Essentially multiple keywords that people are less likely to type into search. While long-tail keywords were less competitive and can convert better because they’re more precise, they were also searched significantly less. Now these are keyphrases, and they just became a whole lot prettier.
 

My Story


I recently began a new startup. I admit, when I was first was thinking of writing the copy for the site, I was still under the old ways. The days of keyword density, blindly typing keywords and sifting through the results that Google returns for you in hopes that you can find a word that isn’t competitive but is also sought after. Fortunately, the Google keyword search tool is dead. If you are an old marketer, you probably read that last sentence and wanted to punch me in the face. I get it, but hear me out. With the Google keyword tool dead, this allowed me to write freely. Instead of having a specific keyword in my head to cram a million times into the <h1> and <title> tags, I stepped back and put myself in the shoes of my target customer.


When you fully understand who you are delivering value to, you’re able to deliver even more value without even thinking about it. Writing with keywords in mind can greatly dilute the quality of the content you are writing. With keyword density no longer being as an intense focus, I was able to write copy material that strictly delivered value. Something I like about the Hummingbird changes is that the keyphrases you type aren’t so strict. You can use synonyms and they will still add to your SEO score.





Within a few weeks, our site ranked at the front page for some relatively competitive search results. A few weeks more, we were at the very top search result for our targeted keyphrase in mind. Now, it’s hard to find a variation of even the most short-tail searches relevant to our industry without us being on the front page.

So what happened?
If ranking at the top of Google is as easy I just made it sound, then everyone would be able to do it. Well with some things changing, some stayed the same as well. What stayed the same was that Google still has to find a way to trust your site and make sure it consistently delivers high-quality content. It does this primarily in the form of linkbuilding and providing outbound links. After we were done creating our site and optimizing it for conversions, I started posting on high-traffic sites and using my charm to get blog writers to write about us.


This is where getting inbound traffic from sites like Facebook, Reddit, Pinterest, and such help a lot. These are heavily trusted sites in Google, and if users are matriculating to your site from these sites and spending quality time there, then this will boost your SEO score. In our case, our main driver to get us to rank high on competitive keywords was Reddit. We ran a series of promotional events and just really drove customer engagement on there which often led to users heading to our site. We have had less than ten Reddit posts and more than half of them hit the front page of our targeted subreddit. I actually have an anatomical structure to a successful front-page Reddit post, but that piece will come another day.


Bloggers, these people are your key to the top of the rankings. A while back I watched a
Fireside Chat with Airbnb Co-Founder, Brian Chesky and he mentioned how he started getting press for Airbnb. It was quite brilliant. He started by e-mailing bloggers with barely any readers who would have a higher chance of writing about him. They usually would and link back to his site. He would then write to bloggers with more readers. They would screen Airbnb by Googling them and seeing if they were actually legitimate. Eventually this process was repeated until the local CNN picked them up. While every step of this was great press for Airbnb, it also built their linkbuilding repertoire and SEO ranking because eventually more trusted and high-traffic sites started writing about them and linking back to their site. In my case, I copied this EXACTLY and it is one of the most important things I recommend to everyone I work and consult with.


I added to the blog fuel by writing blogs of my own. Pretty much all of the ones I’ve written so far for this company haven’t generated much traffic, but I got lucky on one. I wrote a juvenalian satire on a highly controversial news article written attacking the industry I am in. My post was a direct attack written for humor and gathered nearly 20,000 unique visitors on our site for two days. It remains one of the most upvoted posts on the targeted subreddit to this day. As you would imagine, this helped our SEO ranking quite significantly. My lesson for blogging, you don’t need to write everyday or all the time. You just need to write posts that are high-quality. In a parallel, would you rather watch a mediocre Game of Thrones episode every day of the week or one absolutely amazing episode once a week?


Lesson Learned

If you’re new to marketing, you’re at an advantage. You’re not plagued by all the previous thinking of altered keyword filled copy. You’re in marketing’s purest form. Just write to deliver value. I recently read something that greatly defined all of Google’s new changes which I think summarizes how SEO is done.


“You’ve gotta give to get.”




 Medium                                                    @willietran

How To Make a Great Business Logo

Your company's logo is the foundation of your business branding. It is probably the first interaction that you will have with your customers. An effective logo can establish the right tone and set the proper ethos. After years of crafting logos for different projects, I've come up with a set of questions that I always ask myself before delivering a new logo.


1. What emotions does the logo evoke?



Above all design guidelines, the most important criterion is whether the logo reflects the character of the company. The emotions that the logo evoke should be appropriate to the company values. For example, the Disney logo evokes a sense of happiness and optimism. The curvy, fun typeface is appropriate for a company that has been making cartoons and animated pictures for kids. However, a similar logo style on a sales platform would not be appropriate.



Designers should understand the psychology of colors and the effect that typeface has on the design of a great logo. For example, green promotes relaxation and usually reflects growth, health, and the environment. Red, on the other hand, may evoke danger and passionate emotions. Similarly for typefaces, Garamond, Helvetica, and Comic Sans all elicit very different sentiments. Serif fonts like Garamond promote the idea of respect and tradition, and are hence more suitable for an environment that demands integrity such as a university or a news publisher. Sans Serif fonts like Helvetica are clean and modern, and are well suited for high-tech businesses.


Casual script fonts like Comic Sans are probably best left for fun companies such as toy companies. A good understanding of the psychology of colors, typefaces, and shapes is an important part of making a great logo.


The styling of the Disney logo is appropriate for a company that aims to be fun, but such a style would not be appropriate for a sales platform company.


2. What's the meaning behind the logo?



Behind every great logo is a story. A great logo is not about slapping your business name on a generic shape, which is why choosing from ready-made logos is a poor idea. A logo has to have a meaningful story. A good designer first understands the culture of the company, the tone of the product, and the vision of the business, much before embarking on ideas for the logo. The end result of a quality logo is reflective of the philosophy and values of the company.


The arrow in the logo represents that Amazon sells everything from A to Z and the smile on the customer's face when they buy a product.


3. Will the logo stand the test of time?

How will the logo look in two, 10, 20 years? Designers should avoid getting sucked into flavor-of the-month trends. Trends like ultra-thin fonts and flat shadows are design styles that will probably not stand the test of time. Simple is far better than complex. A simple yet memorable logo can be used in 20 years without looking dated.


A good way to test the logo is to let it sit with you for a while before releasing it. Some logos grow with you—the more you look at it, the more you like it. Some logos start to feel nauseating after a while—the more you look at it, the more you hate it. If after a couple of weeks with the logo you find it boring, the logo is probably not strong or timeless enough.


The simplistic outline and shape of the Apple Inc. logo allows it to endure the test of time. The first prototype of the logo would definitely not be suitable today.


4. Is it unique? Can it be instantly recognizable?



A great logo is distinctive, memorable, and recognizable. Even if you have only seen it once, you should still be able to remember what it looks like after a period of time. A good way to test this is to show your logo to a friend, then cover it up and have your friend describe the logo in a week. A fresh pair of eyes can be very effective in figuring out the most memorable components of a logo.
In addition, if the logo reminds you of others you have seen, it is not distinct enough.


The logos of Path and Pinterest are very similar.


5. How does it look in black and white?



When I begin designing a logo, I always start in black and white. Designing with this limitation first forces you to make sure that the logo is recognizable purely by its shape and outline, and not by its color. A strong logo is one that is still memorable just by its contours.


A one-color logo also provides the benefit of using your brand easily in multiple mediums with different backgrounds and textures.


It is much harder to recognize the National Geographic symbol once we remove its signature yellow colour.


6. Is it clear and distinct in small dimensions?




Another way to make sure logos are simple and recognizable is to scale it down dramatically. Even at tiny resolutions, a strong logo should still be recognizable at a glance. This is also a good test to make sure that the logo is not complicated with unnecessary design flourishes. Here, you see that the Nike, McDonalds, Twitter, and WWF logos are still very distinct at small sizes. The GE and Starbucks logos are far more cluttered, and less recognizable when they are small.




These are not hard-and-fast rules, just guidelines for making an effective logo. It is still possible to make a strong, complicated logo, but understand the trade-offs.


This article was edited and republished with permission from the author. Read the original here.


  Lo Min Ming - cofounder of Pixelapse, a visual version control platform for designers.


Fast Company




Setup Your Google+ For Business






Since Google quietly did away with Authorship, many people have questioned its worth as a marketing tool. Whilst Google maintain that the program wasn’t providing enough value and that the removal of Authorship didn’t reduce traffic to sites, this has been questioned by some marketers. For example, in a Marketing Profs article, Will Mitchell claims that the Authorship markup improved a search result’s CTR by 150%.

It’s true that G+ isn’t right for every niche as it’s mostly niches such as digital marketing and technology that seem to be active on the site. However, there’s little doubt that G+ improves SEO, as ranking factor studies have shown +1s to have a correlation with better rankings. For this reason alone, it’s a good idea to have a G+ presence, but it’s also a good channel for distributing content, especially if it gets shares and +1s.

With that in mind, today we’ll be looking at how to set up and use Google’s social network for your business.





Set Up Your Business Page

You will of course need a Google account and personal profile (make sure you use your real, full name) to get started and once this is in place you can go ahead and create your business page. This will bear the name of your company and you will need to select the type of page that you’re creating, choosing from: 

Shop front – choose if you have a retail business
Service area – for the service industry including professional/business services such as marketing
Brand – products, bands, charities and so on

Once you’ve done this, search for your business by inputting the postcode into the maps page and choosing ‘none of these’ if your business doesn’t appear in the list. Once you’ve done this you’ll see a box appear where you can enter the name and address details of your business.

Important: this is your Google business page so if you have a website and directory listings then enter the address and phone details in the exact same format as it appears elsewhere on the web to optimise for local SEO.


Once you’ve entered your business address and telephone number, you’ll also have to put in the kind of business that you’re in and then you’re ready to go. Enter your business website too and remember that your listing will have to be verified either by phone or postcard, the latter of which can take a little while to come through. Once it’s been verified though, you can start to add more information.
Filling in About Section

In the about section you’re going to want to enter a brief overview of what you do. Keep this snappy, don’t bore your readers, as they’ll want to be able to see what your business is about at a glance. Keep sentences and paragraphs short and factual, don’t pretty it up with a lot of flowery language but do use keywords that are relevant to your business.



You have space for your tagline which should be a short sentence describing your business or your company strapline. You then have the story space where you can expand on your tagline and give more information. Make sure that in the links section, you link to your website and all of your social profiles.

You’ll also want to choose a high res image for your header and a smaller image (such as your logo) for your profile picture.
Header image: minimum 480 x 270 px to maximum 2120 x 1192 px – Google recommends an image size of 1080 x 608 px.
Profile image: minimum 250 x 250 px – larger images work better.
Getting Followers on G+

G+ is one of the most difficult networks to gain followers on so you should set up a strategy to target followers in your niche and that are active on the site. There are a lot of inactive accounts on G+ (remember when everyone decided it was going to be great and defected from Facebook only to rethink a couple of weeks later?) so look for people who engage regularly.

Just like Twitter, you can follow anyone on G+ and they will be notified and have the option to follow you back. Not everyone does of course so ensure that you pop your G+ business profile on the other social networks and include a link on your website. Don’t just follow people at random, first get yourself together a list of:
Influential people in your niche
Potential customers
Other businesses in your industry

Once you’ve done this, it’s time to get looking for people to follow. You can use the search box at the top of the page to search and the ‘find people’ page. On the latter, you’ll be able to see who has added you as well and note that you can search for interests too in the general search box.
Circles

When you follow others you can organise them into different circles so that you can later send targeted content. You can create whatever circles you like, but it’s sensible to order into sections such as general, influencers, potential customers and so on. Later on when you share your content, you can then send special offers just to potential customers or content to influencers that you think they may share. When you create a new update, it’s not shared automatically with everyone and who it is shared with will appear in green in the sharing box. Make sure here that it’s initially set to public and remember when you change it, it will stay that way until you change it back again. This feature has caused many a person to inadvertently share content with themselves alone for months as it’s been set to private so do make sure you check.
Reviews

Make sure that you have a good look around at other business pages and for those that you’ve ever done business with, leave a review. There’s never any guarantee that you’ll get any reviews back though so don’t be shy and ask. You can send out an email campaign asking for reviews too and ask any existing customers.

G+ Communities

Just like LinkedIn discussion groups, G+ communities give you the opportunity to get involved in discussion in order to get noticed. Just search for topics in your niche and request to join likely looking communities. Make sure that the communities you join enjoy plenty of activity though, it’s no use joining one that only sees weekly, rather than daily, interaction.

You may have to be approved by a moderator or manager for some communities but once you’re a member then you’ll be able to post and comment just like you can on your own profile. Be careful when sharing links, these may hold your updates up as they may be queued so that they can be moderated.

Of course, there’s nothing stopping you from starting your own G+ community if you think that there’s a gap in the market and you have an idea for discussion that you think nobody else is handling. To do this simply click on the ‘Create Community’ button on the communities home page. However, do your research, make sure it’s not already being done and bear in mind that there’s a little work involved in moderation. To begin with, I would recommend becoming a member in an active community for a while before starting your own though.
Google Hangouts

Hangouts is one of the most popular G+ features and is used for live video chats with up to ten people. It can be used in a business capacity to hold meetings or it can be used as a way to invite people to discuss something that interests them. For example, say you run a copywriting agency and you’ve recently begun selling courses as a part of your business. You can use a Google Hangout to conduct an online seminar with up to 9 students, giving feedback and allowing them to critique each other’s work as a way to further augment the course.

You can also use Hangouts on Air to stream live video to YouTube and this can be used in a similar way to a webinar, as an informational and/or educational video to further engage your followers.
Advanced G+

So now we’ve looked at the basics, let’s have a look at some more advanced ways of using the search giant’s social network. Firstly, it’s worth noting that if you’re more of a keyboard user and you like to use shortcuts, there are plenty available on G+. To access them, simply go the G+ and press the shift and question mark keys on your keyboard.




As you can see this brings up a list of all of the available shortcuts, you can print these off to keep next to your keyboard for a handy reference.

Tagging other users

To tag another user in a post or comment type a + sign before you begin typing their name and a dropdown box of users will appear. Simply choose the person you’d like to tag from the list and they will be notified that they’ve been mentioned. You can do this to alert people who you think will enjoy relevant content or to share tips and special offers – be imaginative!
Check out Ripples

You can check how widely a post is being shared by using the Ripple feature. To do this hover on any post and in the top right hand corner of the box you will see an arrow appear. Click on this and a dropdown box will appear and at the bottom you’ll see there’s an option to view Ripples.





(Image: Think Traffic)

This one is of course a post that has done very well and it’s unlikely that yours will appear the same unless a post happens to go viral. Generally a post will show a few circles that have shared and some further information at the bottom. Once you really get going on G+ and start to build your audience and reputation, then you’ll begin to see more ripples as your shares increase.

Note that to show up in Ripples a post must have been shared publically, posts that you share with specific circles or privately won’t show up.

You can also check out external posts and links that you haven’t shared yourself on G+ by typinghttp://plus.google.com/ripple/details?url= into the address bar and adding the link you want to check to the end. This will then bring up a page like the one above where you can see Ripples as well as the top influencers sharing the post, how many times it’s being shared per hour, the average chain length and the languages of the people sharing it. This makes your strategy going forward a little easier as you can see the kind of content that your followers like to share the most and adjust accordingly.




If you’re a Chrome user, you can add a bookmark to create a Ripples button to use to check how widely shared posts are as you’re surfing. Simply right-click on the bookmarks bar and select Add Pageand change the name of the new page to Ripples.

Then add the following code into the URL box:javascript:location.href=’https://plus.google.com/u/0/ripple/details?url=’+encodeURIComponent(location.href)

Now you’ll have a Ripples button on your address bar that you can simply click when you hit a post that is in your niche and you feel your audience will like. This is great for research and post planning and it can also help you to identify influencers as you’ll be able to click on the circles to see information on who’s sharing.

Get Googling

Google Plus has lots to offer the marketer and it’s used more widely than many people seem to think. Businesses that are not familiar with social media marketing tend to assume that networks are used for business in a similar way that they are for personal use. This isn’t the case, especially for G+; whilst Facebook remains the world’s most used social network for personal users, businesses are becoming increasingly disillusioned with it and it is difficult to achieve reach. G+ has an active business community though and shouldn’t be dismissed. Images and infographics do especially well on G+ and it’s worth remembering that the site also automatically creates GIFS that you can use too (search for motion in the photos section to find them) as well as automatic image enhancement.

Finally, it’s worth mentioning that unless you spend time on G+ interating with others, commenting and sharing, then it’s unlikely you’ll be successful. Social media does depend rather heavily on you being social, so ensure that you get yourself out there and get noticed!





                                     XEN Systems - Australia

@kesbutters     Bio  Twitter  Google+  Latest Posts       SEO For LinkedIn http://t.co/3TeAuoAJYx #LinkedIn 

25 Ways to Increase Traffic to Your Website

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of them.


Increase traffic to your website social media icons


1. Advertise


This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card. If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.


2. Get Social


It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Image via Pascale Communications


3. Mix It Up


There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact. 4. Write Irresistible Headlines Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”


5. Pay Attention to On-Page SEO Think SEO is dead?


Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.


6. Target Long-Tail Keywords Got your high commercial intent keyword bases covered?


Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out. Image via thegardensofeden.org


7. Start Guest Blogging


Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.


8. Invite Others to Guest Blog on Your Site


Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.


Increase traffic to your website lonely road


9. Go After Referral Traffic


Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to. When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.


10.


Post Content to LinkedIn LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.


Increase traffic to your website Larry Kim LinkedIn profile


11.


Implement Schema Microdata Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.


12. Link Internally


The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.


13.


Interview Industry Thought Leaders Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach. Image via business2community.com


14.


Don’t Neglect Email Marketing So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.


15. Make Sure Your Site is Responsive


The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.


16.


Make Sure Your Site is Fast Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.


17. Foster a Sense of Community


People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.


18.


Make Yourself Heard in Comment Sections You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites. Image via organictalks.com


19. Examine Your Analytics Data


Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.


20. Get Active on Social Media


Increase traffic to your website comments section


It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.


21. Submit Your Content to Aggregator Sites


Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.


22. Incorporate Video into Your Content Strategy


Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.


23. Research the Competition


If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.


24. Host Webinars


People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.


25. Attend Conferences


Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site. Well, that just about does it for today’s post. If you’ve got your own tips for increasing traffic to your website, I’d love to hear them.


Wordstream                 Dan Shewan                               @larrykim




Your Business - Local Search Engine Optimization (SEO) Tips

When you're doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful.

You can't do Local SEO with a microscope
Local SEO is getting more and more complicated, and as we roll into the new year, I want to share my biggest, most important tip:


STOP Using Your Microscope In Local Search!



What do I mean by that? Put simply: A microscope is a great research tool, but it’s a flat-out awful marketing tool.
It seems like we’re hearing more and more of the same kind of question over the past few months: “I’ve done X on my site, why isn’t it working?” or “I read your post about Y, does it make sense for me to drop everything and go do it?”
Local SEO is not, nor has it ever been, based upon a single tactic. Recently, it seems like many business owners will read a post or watch a video, realize that they’re not utilizing the tactic mentioned, and immediately drop everything and concentrate on the shiny new object.
Local SEO is not just citations. Local SEO is not just Google My Business (aka Places) optimization. Local SEO is not just inserting your city and state in title tags and H1 headings.
When you use your microscope to focus on a single tactic, your field of view is so zoomed in that you’re blinded to the other factors that are just as important. It’s a new year, so try a new process — toss that microscope in the trash, take a step back, and look at the big picture.







Recent Updates Shed Light On The Big Picture



You’ve got to spread out all the pieces and figure out how they fit together if you want to assemble the puzzle. Let’s take a look at some important recent updates in the Local Search arena that will help you get a better view of the big picture in 2015:
• Moz’s Local Search Ranking Factors study is a great place to start. David Mihm’s study shows a simple pie chart that arranges the signal groups by weight in the algorithm. Check out the factors and compare them to your current efforts. If your workflow and task list aren’t a fairly close match to the weighted areas of the pie chart, you might want to shift your priorities a bit.
• The most important Google update this year for local businesses was Pigeon. Google drastically changed the way that local results are calculated, and business owners and Local SEOs all across the country collectively freaked out.• Last week, Pigeon rolled out in Canada, Australia, and the UK, and the collective freak-out went international. If you’re still holding out hope that Pigeon was just a temporary test, you need to let it go. SEOs in all three countries are reporting the same results that we’ve been seeing for the last 5 months. Pigeon is here to stay.
• Google threw us for another loop a few weeks ago when it dropped the Local Carousel for many types of businesses. Instead of the Carousel, Google is now displaying an expanded 3-pack.
• The new expanded 3-pack still shows a thumbnail photo like the Carousel, but the listing only shows the business name, review stars, and a short description. Like the Carousel, if you click on one of the listings, you’re taken to another SERP for that specific business… instead of the business’ website or Google My Business page.
• Another critical recent update: Google’s updated Google My Business guidelines. Google is cracking down on category selections, removing the option to add a descriptor to business names, and finally flat-out disallowing virtual offices.

So What Does It All Mean? What’s The Big Picture?



Google is putting significant effort into local search. Whether we like Pigeon or not, it’s a part of the game now, and we all have to adapt.
A few years ago, you could rock some citations and do nothing else, and you’d still rank at the top of the map pack. Now, there might not even be a map pack for your vertical.
With Pigeon and the new expanded 3-pack, it’s clear that mobile behavior is having a huge impact on how Google is approaching local search.
As the scales tip and users switch to mobile devices, local results will be increasingly unique because Google knows exactly where each user is located. You’ve got to have the right (current) relevancy signals both on your site and off your site if you want to compete in 2015.






You’ve got to stop focusing on one or two tactics and instead work on everything.
  • Make your content amazing and informative, but optimize it with local signals
  • If you’ve got location pages, make sure they’re unique and well-written
  • Create local content for your blog
  • Optimize the heck out of your Google My Business listing
  • Get some good links to your site
  • Clean up your citations and go grab any that you’re lacking
  • Get more positive reviews on your GMB listing, and on other third party sites
  • Use social media to interact with your customers
In a nutshell, you should click the “local” button up in the menu and read everything. Twice.
In 2015, you’ve got to be a jack of all trades if you want to succeed in Local SEO. You can’t just bang out a bunch of citations and win any more. You can’t just put your city and state in a few title tags and H1 headings. You can’t just spam a few Google Places categories.
You have to look at the big picture and do it all if you want to succeed.



Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

  About The Author
                                                           Search Engine Land
      
Greg Gifford is the Director of Search and Social at AutoRevo, a software company that provides websites and online marketing to used car dealers all over the country. Check out their awesome blog for Greg’s local search posts and videos.














Popular Posts

Follow by Email

Advertisement