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Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Grow A Network of Social Media Followers

How To: Grow A Network of Social Media Followers...

Back in 2013-2014 we sat down with Inland Finder ... The company had some 234 followers on twitter and about 300 friend likes on Facebook... It had also only purchased the www.ladysmith.info domain and had approached us to Web Design and Search Engine Optimize. With our little and fresh knowledge Live Lab steadied on full steam with boastful confidence


Excited about the new Startup we called 10 local well established businesses to advertise on the www.ladysmith.info domain. 9 of them told us to F#%&Off they are not interested as they are paying the local newspapers.... Confidence smacked down within a few hours... Boomed... Bashed and Broken...

So we sat down with Inland Finder and explained to them that we are dealing with a Donkey Years ago advertising Dynamic. These businesses are NOT advanced and people still have Nokia 3310's. They have mediocre facebook pages and no clue about twitter.




The company... Not to be outdone by sharks sniffing around... Purchased 2 more .info domains... making a total of 3...

www.ladysmith.info - www.amajuba.infowww.estcourt.info ....

Basically the 3 adjacent towns next to Ladysmith .... In a rare twist of Luck Inland Finder had approached Geo Solutions to advertise.... Geo Solutions was not happy with the Local Advertising as their reach was local. The company saw potential as made an offer to purchase Inland Finder. The offer was accepted and the new bosses insisted that rural areas be tagged. Geo Solutions provided Live Lab Design with a list of areas that the company operates and we tagged these areas to the Key Words...

Numerous Facebook, Twitter, Instagram etc accounts fell under our Social Media Management and the responsibility to grow their following was enormous.

We only followed back mostly and saw steady progress... We also only retweeted and shared verified links, stayed away from news and focused primarily on happy build a life for yourself content. Most of our following was farm and small town people. Rural Entrepreneur Development...

Claim Your Yummy Muffin Here... +Create Your Startup ---> Create A Startup




People began to Notice... More importantly Inland Finder's following grew... The company had found some good local businesses with the added trust. 



So we did not feel so bad about all the data blown and costs spent in theory and development. Facebook nor Google or Twitter can control the internet. It can control your feed but sooner or later something or someone smarter comes along. Betting on them is like betting on Nokia back then. The wonder of evolution and time. However these two giants seem stable minded and look like they will be around for some time so we going for the safety and give them the Thumbs Up. Similar to a Nokia they did the Job and Seldom Break. The sponsored posts are an awesome feature. 





We also began following followers of interest, retweeting, sharing other businesses and influencers content. everyone has a story to tell. So our follower counts are wonkey and we Love IT.. 


Time, Patience and Real Content that makes a difference and changes peoples lives... As you cannot milk skinny cows... You first have to Fatten them up...

Live Lab Staff...



Video CPM - RPM, CPC and XYZ

CPM RPM and CPC - - What does it mean for your content advertising pocket... How much money will you make...?

Video Monetization... 

The South African Inland Finder Local Online Network - A Counted Total of 47277 People (Organic Likes and Followers) - 2017...



Company Directives, Parameters including PROS (x) and CONS (y)...
100% Organic Liking, Following and Sharing... (x)
Sharing Real Verified Local Happy Content - All links are checked and stories verified... (x)
No Politically Influenced Content - Zero Politically Motivated Content... (x)
Zero Policy Violations / Content Strikes or TOS breaches in 3 Years... (x)
Zero Influence on Clicks or Click Rates... (x)
Monetized Content is Original and Created... (x)
Websites Online 24/7 - 365... (x)
Geographical Area Data Costs - Expensive... (y)
Sharing is Minimal - Intensive 3/12 months... (y)
Only Facebook, Twitter and Google+ Followers are counted as Instagram is useless (No External Links)...(y)




Summary - Follower Data Captured

Local Follower Totals Facebook

Twitter
2015  April - May 6059
10549 4490

 May - June 6299
11643 5344

 June - July 6712
13255 6543
2016  July - August 10266
22498 11732

 Sep - October 10590
30442 18403

 October - December 12880
42264 29384
2017  August - September 13996
47277 33281

Rounding a Local 2017 Network of 50 000 people, 50 Monetized Videos... across numerous platforms...

All Time Total Averages - September 2017
CPC - $0.09c - R0.90
RPM - $1.50 - R20.00
Impression - RPM $2.00 - R28.00...

* RPM - Revenue per 1000 impressions - CPC - Cost per click.

* Data figures indicated above have been collected over a 3 year period. No money was spent sponsoring posts, clicks, likes or shares. The company Inland Finder was acquired and merged into Geo Solutions (2014) with a new primary directive set on building a local network of local people as no such network existed. 

* Data Figures indicated above do not include content banner advertising statistics or sites. Most content advertising platforms are useless. Adsense being the most trusting and relaible.

Conclusions and Recommendations...
- Build your network with time and gain follower trust.
- Do not expect to make tons of money... Keep your day job.
- Most posts will not go viral - Most viral posts are Spam - Follower trust is out the window.
- Post relative and informative content within you business niche in order to establish a solid startup foundation.

Live Lab Staff

Joomla 2.5 - Google Webmaster Verification on Your Joomla Website Template

How to Google Webmaster Verify Your Joomla Website Using the *head* tag on your Joomla 2.5 Template




How to Google Webmaster Verify Your Joomla Website Using the *head* tag on your Joomla 2.5 Template...

Google Webmaster Tools are Great for Webmasters, User Friendly, and Easy to Understand.

Google Webmaster Crawl, Fetch as Google and Indexing Your Website - Google Webmaster - Indexing and Crawling your Website - This is a Useful Feature allowing Google Bots to Crawl and Index Your Website. You can add multiple websites within the Webmaster Tools Framework.

A Google Gmail Account is required to Access Google Webmaster Tools...

The *head* tag can be found on your Joomla Template - Templates - Select Template - CSS Personal - Index.php...

More SEO Videos ... Live Lab SEO


SEO - HTML Markups for Search Engine Optimization

How to improve your HTML Markups for improves Search Engine Optimization SEO Rankings...




Keep Your HTML Markups Consistant and Correctly Spelt...

HTML Markups are the end part of your web address...

https://creatingstartups.blogspot.co.za/
http://www.create-a-startup.com/

http://www.twitter.com/createAstartup
http://www.facebook.com/creatingstartups

Spread your Pages across all Social Networks (Facebook – Twitter – LinkedIn – Pinterest – Google+ - etc.). You could try setting up a google+ page for your business or understand how to get maximum benefits from your Facebook for Business pages...


2017 - Joomla 3 - Google Analytics Verification on a Joomla 3 Template

How to Verify Your Joomla 3 Websites using Google Analytics.


Google Analytics allows Webmaster the ability to track page performance in real time. Google analytics does require a Gmail access as well as Webmaster site verification.



Google Analytics will allow you to track page views, devices and geography....

Traffic Data is stored and can be accessed years back should you require however this is dependent on the date you verify your website.

A few Joomla Templates allow webmasters the ability to paste the analytical property ID however the *head* page can be accessed by Template Manager - Select Template - Edit Personal CSS - Index.php should you be required to paste the Google Analytics Tracking ID.

More Videos... Live Lab Search Engine Optimization



2017 - Google Webmaster Crawl and Fetch as Google

How to: Google Webmaster - Indexing and Crawling your Website




Tips:

- Indexing and crawl your Website often
- Keep your Website updated
- Keep Your Website Always Online

More... Live Lab Search Engine Optimization

Search Engine Optimization and Online Business Footprinting

Put Your Small Business on the first page of Google… So naturally curiosity will kill the cat… as Google to me always seemed to be an awesome cat and mouse tool… Could this really be done...?

Watch the SEO and OBF Video Below




SEO stands for Search Engine Optimization and having a website alone is not sufficient… Online Business Footprinting is the activity businesses share utilizing online Tools - Apps and Software so before you go around paying 5k for a 3 month stint to an ‘expert’ here is how you can tackle the SEO basics for your small enterprise…

Your Business Domain Name
Your Domain name is most things, the be all and end of all of it all.

Avoid long domain names. Simple Domain names that encompass your business framework and the design of your business. You can opt for many different types (.com - .co.za - .biz - .info etc).

Good Hosting Costs Money – Expect to pay between R50 to R150 a month (+-1.2K (R1200.00) a year) for a reliable and good host. Also check the track record of the hosting company. You need a company that has been around as you cannot afford to lose your site(s) in the coming years. For some reason we cannot host with Google in South Africa…
(K=1000-thousand)






Learn the Basics of Web Designing

Primarily:

Menus and Articles and how they relate or function around your programme. Request access to the Back End of your site.




Also of benefit is the critical Meta Data and Keyword inputs.

Meta Data and Keywords
Location of services - for example with Inland Finder the company wanted to tag rural areas so rural people could find and access related services at a fraction of a cost… at the same time provide a platform for small businesses and entrepreneurs to advertise cost efficiently yearly... We had to assume the cheapest mobile device utilized in this limited geographical area would search... 

*Ezakheni Steadville Accommodation*



So we tagged *Rural Areas – Business Categories – Services Offered – Population Dynamics – Maps*


It would be impossible and highly a waste had we sourced domains for farm areas so we sourced the closest sizable towns with .info domains



The result… completely satisfied clients… Inland Finder allowed ordinary individuals and businesses the opportunity to be found online and networked to millions worldwide at any given time.

Dominate HTML Markups

Spread your Pages across all Social Networks (Facebook – Twitter – LinkedIn – Pinterest – Google+ - etc.). You could try setting up a google+ page for your business or understand how to get maximum benefits from your facebook business pages.

HTML Markups are the end part of your address links… Try and keep them consistent as this will help your overall SEO in the future.





“Dominate HTML Markups”



Create a Blog



A Blog is the best method to drive traffic to your business website. The earlier you start the better and always blog relatable content. Do not blog out your business scope. You want to look intelligent and not stupid…

We found Blogger to be useful and simple as the platform is owned by Google... There is also Wordpress which enables more functionality...






Link your blog to your social networking and spread your pages across all social networks. Not all networks will grow at the same rate. Always prioritize growing your smallest network first.




Make use of the provided analytical data tools to assess growth and post reach. Invite friends and people of similar interest which will in turn grow into communities over time.

More SEO Videos - Live Lab SEO - Youtube

Email - createAstartup

How To Get Your Local Business on Google

Google Launches Major Push To Get Local Businesses Online, Improve Data

New site offers tools, content and solicits business owners to update information.

GYBo Google


Google is introducing a program it’s calling Let’s Put Our Cities on the Map. This new portal (Get Your Business Online) is not unlike Facebook’s Blueprint and Learn How sites launched this week. It offers resources to business owners (and potential partners) to help them get online or correct and complete their online presences.


Each user who visits will see a localized version of the site (based on IP detection). In addition to various FAQs, videos and other information, Google invites business owners to search for themselves and then tells them whether their listings are present and complete. If “incomplete” it asks businesses to update their information.


Update business listings Google


For those not online at all, Google is also offering a free domain and hosted website (for one year) through Startlogic.


Consistent with its AdWords reseller strategy Google is also trying to reach out to local chambers of commerce and other organizations locally to assist in the effort of getting business data into Google:


We’re also forming partnerships with local organizations—like chambers and small business development centers—and equipping them with free trainings and customized city materials to run workshops just like the one Marieshia attended in Garland. These local partners know the challenges for local businesses more than anyone—and they recognize the value of getting businesses online.


     on March 25, 2015 at 11:36 am                                          Search Engine Land


How To Rank No.1 With Googles New Hummingbird Algorithim


How I ranked at the top of Google… On accident.

Why new marketers shouldn’t be afraid of Hummingbird.





Hummingbird…

If you’re new to online marketing, you might have read quite a few anecdotes of how Google has ruined search with their latest update, Hummingbird. Black and white hat marketing forums were littered with stories of how their keyword packed pages that were once reigning the top of Google search are now in the dark abyss (read: second page of search results).

This was because Googlers got smarter. On an average, people were typing more words into their Google search results. People are no longer writing vague, short-tail keyword terms to find their desired information. They’re now writing keyphrases. Keyphrases have been what replaced keywords.


For example, if I were selling low-priced blankets (I’m writing in bed right now) I would want any customer who searched “Where to buy the cheapest blanket?” to see me immediately. This is what would be known as long-tail keywords in the old days. Essentially multiple keywords that people are less likely to type into search. While long-tail keywords were less competitive and can convert better because they’re more precise, they were also searched significantly less. Now these are keyphrases, and they just became a whole lot prettier.
 

My Story


I recently began a new startup. I admit, when I was first was thinking of writing the copy for the site, I was still under the old ways. The days of keyword density, blindly typing keywords and sifting through the results that Google returns for you in hopes that you can find a word that isn’t competitive but is also sought after. Fortunately, the Google keyword search tool is dead. If you are an old marketer, you probably read that last sentence and wanted to punch me in the face. I get it, but hear me out. With the Google keyword tool dead, this allowed me to write freely. Instead of having a specific keyword in my head to cram a million times into the <h1> and <title> tags, I stepped back and put myself in the shoes of my target customer.


When you fully understand who you are delivering value to, you’re able to deliver even more value without even thinking about it. Writing with keywords in mind can greatly dilute the quality of the content you are writing. With keyword density no longer being as an intense focus, I was able to write copy material that strictly delivered value. Something I like about the Hummingbird changes is that the keyphrases you type aren’t so strict. You can use synonyms and they will still add to your SEO score.





Within a few weeks, our site ranked at the front page for some relatively competitive search results. A few weeks more, we were at the very top search result for our targeted keyphrase in mind. Now, it’s hard to find a variation of even the most short-tail searches relevant to our industry without us being on the front page.

So what happened?
If ranking at the top of Google is as easy I just made it sound, then everyone would be able to do it. Well with some things changing, some stayed the same as well. What stayed the same was that Google still has to find a way to trust your site and make sure it consistently delivers high-quality content. It does this primarily in the form of linkbuilding and providing outbound links. After we were done creating our site and optimizing it for conversions, I started posting on high-traffic sites and using my charm to get blog writers to write about us.


This is where getting inbound traffic from sites like Facebook, Reddit, Pinterest, and such help a lot. These are heavily trusted sites in Google, and if users are matriculating to your site from these sites and spending quality time there, then this will boost your SEO score. In our case, our main driver to get us to rank high on competitive keywords was Reddit. We ran a series of promotional events and just really drove customer engagement on there which often led to users heading to our site. We have had less than ten Reddit posts and more than half of them hit the front page of our targeted subreddit. I actually have an anatomical structure to a successful front-page Reddit post, but that piece will come another day.


Bloggers, these people are your key to the top of the rankings. A while back I watched a
Fireside Chat with Airbnb Co-Founder, Brian Chesky and he mentioned how he started getting press for Airbnb. It was quite brilliant. He started by e-mailing bloggers with barely any readers who would have a higher chance of writing about him. They usually would and link back to his site. He would then write to bloggers with more readers. They would screen Airbnb by Googling them and seeing if they were actually legitimate. Eventually this process was repeated until the local CNN picked them up. While every step of this was great press for Airbnb, it also built their linkbuilding repertoire and SEO ranking because eventually more trusted and high-traffic sites started writing about them and linking back to their site. In my case, I copied this EXACTLY and it is one of the most important things I recommend to everyone I work and consult with.


I added to the blog fuel by writing blogs of my own. Pretty much all of the ones I’ve written so far for this company haven’t generated much traffic, but I got lucky on one. I wrote a juvenalian satire on a highly controversial news article written attacking the industry I am in. My post was a direct attack written for humor and gathered nearly 20,000 unique visitors on our site for two days. It remains one of the most upvoted posts on the targeted subreddit to this day. As you would imagine, this helped our SEO ranking quite significantly. My lesson for blogging, you don’t need to write everyday or all the time. You just need to write posts that are high-quality. In a parallel, would you rather watch a mediocre Game of Thrones episode every day of the week or one absolutely amazing episode once a week?


Lesson Learned

If you’re new to marketing, you’re at an advantage. You’re not plagued by all the previous thinking of altered keyword filled copy. You’re in marketing’s purest form. Just write to deliver value. I recently read something that greatly defined all of Google’s new changes which I think summarizes how SEO is done.


“You’ve gotta give to get.”




 Medium                                                    @willietran

Keys to Understanding Search Engine Optimization (SEO)

3 Keys To Understanding Your SEO Needs


Many businesses know they need search engine optimization, but they don't know much more beyond that. Columnist Casie Gillette has tips for determining the specifics.



I-C



If you’re a provider of search engine optimization (SEO) services, you’ve undoubtedly heard the following:


“I know I need SEO, but I don’t know exactly what I need.”


If you aren’t an SEO vendor, you may have found yourself saying just that at one time or another.
Businesses have slowly but surely begun to realize the value of search engine optimization, and consequently, the demand for SEO services has increased. However, it’s important to understand what you hope to gain from an SEO program before you embark on one.


After all, SEO can involve a lot of different things: technical audits, on-page content recommendations, conversion optimization recommendations, blog posts, link building programs, etc. It could also be priced in any number of ways dependent on how many of those things are included and to what extent. You’ll want to make sure that, when scoping out a program or vetting a vendor, you know what it is you should be looking for.


understand-needs-ss-1920


Below, I’ve identified three key factors to consider when evaluating your SEO needs:


1. Business Goals



When thinking about any program, your business goals should always come first. In fact, when businesses come to us asking only about traffic and rankings, we try to push them towards what really matters – their overall goals (and, of course, sales)!
As noted above, an SEO program could involve a number of things. By understanding what your overall business goals are, you can determine which SEO services would best fit your needs. Do you want to increase conversions? Build brand or product awareness? Gain visibility locally? Fix a Google penalty? Each of these will require a different SEO strategy.


2. Existing Performance



Another factor that must be considered is the existing performance of your site. When we are assessing potential clients, we look at their analytics data to provide us traffic numbers and conversion numbers over time. We need to understand what we are up against and/or what we have to work with.


Take, for example, Client A:


Client A came to us a year ago with a site that had been on a downward trend for 12 months. In order to get the site back on track and moving in a positive direction, we knew it would require a lot of work and a lot of time on our part. In turn, we created a pretty hefty proposal that included quite a bit of on-site work and off-site work. Thankfully the client understood their position and was on board.

Take a look at how your site has performed over the past couple years. Look at traffic trends, conversion trends, and any other pieces of data in analytics that will help you understand what your site needs. This will also help you figure out what type of budget you may have to put together. If you’re fighting a negative trend, you are going to need a more in-depth program.


3. Resource Constraints



Know where you need help. One of my biggest frustrations with any client is when they tell us they have plenty of resources, yet when the program starts, there is suddenly no one there to do what we need them to do.


Just be realistic. 


If you know where you are lacking, you can start to figure out how an SEO provider can fill in the gaps. For example, if you know that you need content on the site but you don’t have the internal resources to create it, you probably need to rely on your SEO vendor.


It also works the opposite way. If your SEO vendor is proposing writing content for you but you have five content writers on staff, you might just need some editorial guidance to ensure your content team is targeting the right topics and keywords to help drive traffic and conversions. A full content creation program is not needed.


Final Thoughts



Any business who is thinking of engaging in an SEO program should make sure that they have a good understanding of each of these factors going in. It will make the proposal process easier, it’ll help you find a vendor more quickly, and hopefully, it’ll help you create a successful program that helps you hit your business goals.



Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.                                 Search Engine Land


on March 17, 2015 at 10:27 am

Google Is Looking To Rank Sites Based On Accuracy Of Information



In the future, Google may value the accuracy of your content more than the quality of your backlinks, according to a paper (PDF) recently published by researchers within the company.



New Scientist reports that Google is working on a system where it can determine the trustworthiness of a page not by who is linking to it, or how many incoming links it has, but by the number of facts it contains.



I-C





A score, called a Knowledge-Based Trust score, would be computed for each page by cross referencing the content with facts stored in Google’s Knowledge Vault. The Knowledge Vault is a database of 2.8 billion facts extracted from the web, and is the primary source of information behind theboxes that appear on the right side of some searches.



The more facts contained on a page, the better it will rank. In instances where few facts are found on a page, Google will check the accuracy of other content contained on the site to determine how well it can be trusted overall.



In early tests, the research team says the Knowledge-Based Trust score has been able to reliably predict the trustworthiness of millions of websites. This sounds impressive on paper, and I’m sure the SEO community would appreciate an alternative to links as a ranking signal, but this concept leaves me with a lot of questions.



For example, not every website exists to report facts, so how will trustworthiness be determined in those cases? Well that’s when the research paper says Knowledge-Based Trust isn’t necessarily a replacement for current ranking signals, but a supplement to them.



I’m also concerned about pages written around new technology and new discoveries, with information that hasn’t yet been entered into Google’s Knowledge Graph. If Google started to rely on Knowledge-Based trust to rank web pages, would it then focus additional effort on revising and updating the Knowledge Graph?



That question, and many others, aren’t answered in the report — but I suspect more information will surface as Google continues its testing.




Matt Southern


Freelance Writer at MattSouthern.com Search Engine Journal






How To Make a Great Business Logo

Your company's logo is the foundation of your business branding. It is probably the first interaction that you will have with your customers. An effective logo can establish the right tone and set the proper ethos. After years of crafting logos for different projects, I've come up with a set of questions that I always ask myself before delivering a new logo.


1. What emotions does the logo evoke?



Above all design guidelines, the most important criterion is whether the logo reflects the character of the company. The emotions that the logo evoke should be appropriate to the company values. For example, the Disney logo evokes a sense of happiness and optimism. The curvy, fun typeface is appropriate for a company that has been making cartoons and animated pictures for kids. However, a similar logo style on a sales platform would not be appropriate.



Designers should understand the psychology of colors and the effect that typeface has on the design of a great logo. For example, green promotes relaxation and usually reflects growth, health, and the environment. Red, on the other hand, may evoke danger and passionate emotions. Similarly for typefaces, Garamond, Helvetica, and Comic Sans all elicit very different sentiments. Serif fonts like Garamond promote the idea of respect and tradition, and are hence more suitable for an environment that demands integrity such as a university or a news publisher. Sans Serif fonts like Helvetica are clean and modern, and are well suited for high-tech businesses.


Casual script fonts like Comic Sans are probably best left for fun companies such as toy companies. A good understanding of the psychology of colors, typefaces, and shapes is an important part of making a great logo.


The styling of the Disney logo is appropriate for a company that aims to be fun, but such a style would not be appropriate for a sales platform company.


2. What's the meaning behind the logo?



Behind every great logo is a story. A great logo is not about slapping your business name on a generic shape, which is why choosing from ready-made logos is a poor idea. A logo has to have a meaningful story. A good designer first understands the culture of the company, the tone of the product, and the vision of the business, much before embarking on ideas for the logo. The end result of a quality logo is reflective of the philosophy and values of the company.


The arrow in the logo represents that Amazon sells everything from A to Z and the smile on the customer's face when they buy a product.


3. Will the logo stand the test of time?

How will the logo look in two, 10, 20 years? Designers should avoid getting sucked into flavor-of the-month trends. Trends like ultra-thin fonts and flat shadows are design styles that will probably not stand the test of time. Simple is far better than complex. A simple yet memorable logo can be used in 20 years without looking dated.


A good way to test the logo is to let it sit with you for a while before releasing it. Some logos grow with you—the more you look at it, the more you like it. Some logos start to feel nauseating after a while—the more you look at it, the more you hate it. If after a couple of weeks with the logo you find it boring, the logo is probably not strong or timeless enough.


The simplistic outline and shape of the Apple Inc. logo allows it to endure the test of time. The first prototype of the logo would definitely not be suitable today.


4. Is it unique? Can it be instantly recognizable?



A great logo is distinctive, memorable, and recognizable. Even if you have only seen it once, you should still be able to remember what it looks like after a period of time. A good way to test this is to show your logo to a friend, then cover it up and have your friend describe the logo in a week. A fresh pair of eyes can be very effective in figuring out the most memorable components of a logo.
In addition, if the logo reminds you of others you have seen, it is not distinct enough.


The logos of Path and Pinterest are very similar.


5. How does it look in black and white?



When I begin designing a logo, I always start in black and white. Designing with this limitation first forces you to make sure that the logo is recognizable purely by its shape and outline, and not by its color. A strong logo is one that is still memorable just by its contours.


A one-color logo also provides the benefit of using your brand easily in multiple mediums with different backgrounds and textures.


It is much harder to recognize the National Geographic symbol once we remove its signature yellow colour.


6. Is it clear and distinct in small dimensions?




Another way to make sure logos are simple and recognizable is to scale it down dramatically. Even at tiny resolutions, a strong logo should still be recognizable at a glance. This is also a good test to make sure that the logo is not complicated with unnecessary design flourishes. Here, you see that the Nike, McDonalds, Twitter, and WWF logos are still very distinct at small sizes. The GE and Starbucks logos are far more cluttered, and less recognizable when they are small.




These are not hard-and-fast rules, just guidelines for making an effective logo. It is still possible to make a strong, complicated logo, but understand the trade-offs.


This article was edited and republished with permission from the author. Read the original here.


  Lo Min Ming - cofounder of Pixelapse, a visual version control platform for designers.


Fast Company




Setup Your Google+ For Business






Since Google quietly did away with Authorship, many people have questioned its worth as a marketing tool. Whilst Google maintain that the program wasn’t providing enough value and that the removal of Authorship didn’t reduce traffic to sites, this has been questioned by some marketers. For example, in a Marketing Profs article, Will Mitchell claims that the Authorship markup improved a search result’s CTR by 150%.

It’s true that G+ isn’t right for every niche as it’s mostly niches such as digital marketing and technology that seem to be active on the site. However, there’s little doubt that G+ improves SEO, as ranking factor studies have shown +1s to have a correlation with better rankings. For this reason alone, it’s a good idea to have a G+ presence, but it’s also a good channel for distributing content, especially if it gets shares and +1s.

With that in mind, today we’ll be looking at how to set up and use Google’s social network for your business.





Set Up Your Business Page

You will of course need a Google account and personal profile (make sure you use your real, full name) to get started and once this is in place you can go ahead and create your business page. This will bear the name of your company and you will need to select the type of page that you’re creating, choosing from: 

Shop front – choose if you have a retail business
Service area – for the service industry including professional/business services such as marketing
Brand – products, bands, charities and so on

Once you’ve done this, search for your business by inputting the postcode into the maps page and choosing ‘none of these’ if your business doesn’t appear in the list. Once you’ve done this you’ll see a box appear where you can enter the name and address details of your business.

Important: this is your Google business page so if you have a website and directory listings then enter the address and phone details in the exact same format as it appears elsewhere on the web to optimise for local SEO.


Once you’ve entered your business address and telephone number, you’ll also have to put in the kind of business that you’re in and then you’re ready to go. Enter your business website too and remember that your listing will have to be verified either by phone or postcard, the latter of which can take a little while to come through. Once it’s been verified though, you can start to add more information.
Filling in About Section

In the about section you’re going to want to enter a brief overview of what you do. Keep this snappy, don’t bore your readers, as they’ll want to be able to see what your business is about at a glance. Keep sentences and paragraphs short and factual, don’t pretty it up with a lot of flowery language but do use keywords that are relevant to your business.



You have space for your tagline which should be a short sentence describing your business or your company strapline. You then have the story space where you can expand on your tagline and give more information. Make sure that in the links section, you link to your website and all of your social profiles.

You’ll also want to choose a high res image for your header and a smaller image (such as your logo) for your profile picture.
Header image: minimum 480 x 270 px to maximum 2120 x 1192 px – Google recommends an image size of 1080 x 608 px.
Profile image: minimum 250 x 250 px – larger images work better.
Getting Followers on G+

G+ is one of the most difficult networks to gain followers on so you should set up a strategy to target followers in your niche and that are active on the site. There are a lot of inactive accounts on G+ (remember when everyone decided it was going to be great and defected from Facebook only to rethink a couple of weeks later?) so look for people who engage regularly.

Just like Twitter, you can follow anyone on G+ and they will be notified and have the option to follow you back. Not everyone does of course so ensure that you pop your G+ business profile on the other social networks and include a link on your website. Don’t just follow people at random, first get yourself together a list of:
Influential people in your niche
Potential customers
Other businesses in your industry

Once you’ve done this, it’s time to get looking for people to follow. You can use the search box at the top of the page to search and the ‘find people’ page. On the latter, you’ll be able to see who has added you as well and note that you can search for interests too in the general search box.
Circles

When you follow others you can organise them into different circles so that you can later send targeted content. You can create whatever circles you like, but it’s sensible to order into sections such as general, influencers, potential customers and so on. Later on when you share your content, you can then send special offers just to potential customers or content to influencers that you think they may share. When you create a new update, it’s not shared automatically with everyone and who it is shared with will appear in green in the sharing box. Make sure here that it’s initially set to public and remember when you change it, it will stay that way until you change it back again. This feature has caused many a person to inadvertently share content with themselves alone for months as it’s been set to private so do make sure you check.
Reviews

Make sure that you have a good look around at other business pages and for those that you’ve ever done business with, leave a review. There’s never any guarantee that you’ll get any reviews back though so don’t be shy and ask. You can send out an email campaign asking for reviews too and ask any existing customers.

G+ Communities

Just like LinkedIn discussion groups, G+ communities give you the opportunity to get involved in discussion in order to get noticed. Just search for topics in your niche and request to join likely looking communities. Make sure that the communities you join enjoy plenty of activity though, it’s no use joining one that only sees weekly, rather than daily, interaction.

You may have to be approved by a moderator or manager for some communities but once you’re a member then you’ll be able to post and comment just like you can on your own profile. Be careful when sharing links, these may hold your updates up as they may be queued so that they can be moderated.

Of course, there’s nothing stopping you from starting your own G+ community if you think that there’s a gap in the market and you have an idea for discussion that you think nobody else is handling. To do this simply click on the ‘Create Community’ button on the communities home page. However, do your research, make sure it’s not already being done and bear in mind that there’s a little work involved in moderation. To begin with, I would recommend becoming a member in an active community for a while before starting your own though.
Google Hangouts

Hangouts is one of the most popular G+ features and is used for live video chats with up to ten people. It can be used in a business capacity to hold meetings or it can be used as a way to invite people to discuss something that interests them. For example, say you run a copywriting agency and you’ve recently begun selling courses as a part of your business. You can use a Google Hangout to conduct an online seminar with up to 9 students, giving feedback and allowing them to critique each other’s work as a way to further augment the course.

You can also use Hangouts on Air to stream live video to YouTube and this can be used in a similar way to a webinar, as an informational and/or educational video to further engage your followers.
Advanced G+

So now we’ve looked at the basics, let’s have a look at some more advanced ways of using the search giant’s social network. Firstly, it’s worth noting that if you’re more of a keyboard user and you like to use shortcuts, there are plenty available on G+. To access them, simply go the G+ and press the shift and question mark keys on your keyboard.




As you can see this brings up a list of all of the available shortcuts, you can print these off to keep next to your keyboard for a handy reference.

Tagging other users

To tag another user in a post or comment type a + sign before you begin typing their name and a dropdown box of users will appear. Simply choose the person you’d like to tag from the list and they will be notified that they’ve been mentioned. You can do this to alert people who you think will enjoy relevant content or to share tips and special offers – be imaginative!
Check out Ripples

You can check how widely a post is being shared by using the Ripple feature. To do this hover on any post and in the top right hand corner of the box you will see an arrow appear. Click on this and a dropdown box will appear and at the bottom you’ll see there’s an option to view Ripples.





(Image: Think Traffic)

This one is of course a post that has done very well and it’s unlikely that yours will appear the same unless a post happens to go viral. Generally a post will show a few circles that have shared and some further information at the bottom. Once you really get going on G+ and start to build your audience and reputation, then you’ll begin to see more ripples as your shares increase.

Note that to show up in Ripples a post must have been shared publically, posts that you share with specific circles or privately won’t show up.

You can also check out external posts and links that you haven’t shared yourself on G+ by typinghttp://plus.google.com/ripple/details?url= into the address bar and adding the link you want to check to the end. This will then bring up a page like the one above where you can see Ripples as well as the top influencers sharing the post, how many times it’s being shared per hour, the average chain length and the languages of the people sharing it. This makes your strategy going forward a little easier as you can see the kind of content that your followers like to share the most and adjust accordingly.




If you’re a Chrome user, you can add a bookmark to create a Ripples button to use to check how widely shared posts are as you’re surfing. Simply right-click on the bookmarks bar and select Add Pageand change the name of the new page to Ripples.

Then add the following code into the URL box:javascript:location.href=’https://plus.google.com/u/0/ripple/details?url=’+encodeURIComponent(location.href)

Now you’ll have a Ripples button on your address bar that you can simply click when you hit a post that is in your niche and you feel your audience will like. This is great for research and post planning and it can also help you to identify influencers as you’ll be able to click on the circles to see information on who’s sharing.

Get Googling

Google Plus has lots to offer the marketer and it’s used more widely than many people seem to think. Businesses that are not familiar with social media marketing tend to assume that networks are used for business in a similar way that they are for personal use. This isn’t the case, especially for G+; whilst Facebook remains the world’s most used social network for personal users, businesses are becoming increasingly disillusioned with it and it is difficult to achieve reach. G+ has an active business community though and shouldn’t be dismissed. Images and infographics do especially well on G+ and it’s worth remembering that the site also automatically creates GIFS that you can use too (search for motion in the photos section to find them) as well as automatic image enhancement.

Finally, it’s worth mentioning that unless you spend time on G+ interating with others, commenting and sharing, then it’s unlikely you’ll be successful. Social media does depend rather heavily on you being social, so ensure that you get yourself out there and get noticed!





                                     XEN Systems - Australia

@kesbutters     Bio  Twitter  Google+  Latest Posts       SEO For LinkedIn http://t.co/3TeAuoAJYx #LinkedIn 

WebSite Marketing your Internet Business

Create Your Startup:

Have you long been considering the thought of starting a web site marketing internet business?

Then, you need to gear up for the battle ahead by acquainting yourself with some good tips that will help you do things effectively. The internet is a really promising place where you can generate lots of money if you just know the right tricks needed to do so. This is because when you get a business started online, the entire world is your audience. In other words, you can create a really large client base without having to spend too much money for ads and promotions. Through the help of the world wide web, you can turn a simple small business into a global business with lots of customers. 



Lets get you started on things through the basics of the web site marketing internet business. First, you have to be familiar with all of the platforms that the online world offers you to market and promote your business. Creating a website isnt the only thing that you have to do so that you can be effective at internet marketing. The different platforms of online marketing include business marketing website; business press releases; business marketing blogs; business networking; business marketing research; business advertising; and business email marketing. Ill be discussing tips on effectively using your website and handling business blogs.

Lets start with your website. This needs to serve as a good reflection of your business. Keep things simple by creating clean and simple pages that are composed of concise and high quality content. Creating a good site starts with the URL. The one that you choose has to be good at attracting attention but you mustnt make it sound like its fake. Putting glitters, colorful ingredients and other stuff that will give your pages good looks is a good idea but its not a requirement online. You dont have to focus too much on the looks of your website. Instead, you need to think of ways as to how you can make it spit out cash for you. A beautiful website will be of no value if it doesnt have the ability to produce revenue for its owner. Your site shouldnt be complicated. Make it friendly to your visitors so that they wont end up finding it difficult to navigate through your content and looking for the information that they need.

Let's move on to business blogs. Blogs are really an effective tool online today because they allow business owners to have up close and personal interactions with their clientele. In this way, they can effectively prove to people that they are trustworthy and that they offer high quality products and services that will offer good benefits. Blogs are now considered as a very efficient communication medium because of the quickly increasing number of bloggers every single day. Most of internet marketers today set up blogs to complement the results of their main websites.


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