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2018 - Adsense for Youtube New Ad Monetization Rules - Small Channels

January 2018 Youtube announced changes to their Advertising rules relating to channels that show Ads...



10000 Views
4000 Hours per Year
1000 Channel Subscribers...

This pretty much kills of 90% of small hardworking content creators.... or as YouTube puts it...

"Though these changes will affect a significant number of channels, 99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month. Any of the channels who no longer meet this threshold will be paid what they’ve already earned based on our AdSense policies..."

So here's the thing... We are a small channel and like almost all the other small channels we know, have a few loyal subscribers. The content created is created from passion and a willingness to make a happier positive difference... We are not going to argue if this move is good or bad and all the stuff you would see on Forbes etc... Here are the facts...



We began our content creating careers 3 years ago... and when the first email to monetize a video came from google we were excited... Thinking it would change our lives we enabled and signed up. The Ads were on the video and boom... We were Youtube Partners... How nice it sounded... 

Adsense payments rules indicate a R1000.00/$100.00 threshold... Which means you can withdraw the money only after the amount passes the threshold. 

The first year passed and the amount was ... Not alot... Not even 10% of the threshold... Not even dinner, a nice meal or a day out at the park... Our posts were more informative than created for viral. They target specific niches of business and people. So we assumed the penny's were a result of this. Furthermore we cannot withdraw the pennies due to the Threshold. Ok... the good thing is we are not relying on this partnership for our daily bread and butter. Work continues as normal. 

You will blow more money and time and data... Much more...

So we logged back into Google last year around July 2017... and things were not much different. The figures had not yet reached the threshold and had peaked to about 80%... So basically 90% of small advertisers will not or never reach the threshold. So their $2.50 will never get paid. But the advertiser payed google along time ago. The money is has earned interest and grown exponentially. Now our figures are not Youtube Preferred figures or anything like that but they are good and target specific niches. 



To cut the long story short... Most channels and small businesses may get to 10000 views, with a little godly luck may get the 1000 subscribers but will never reach 4000 hours of views... That is 240 000 minutes. Even if you do... the second later Google can announce more stricter changes which leaves you blank again.

So as a small time business you would be way better of if you focused your business on business. Google is blaming the new rules on "Bad Actors" however unless and until google can humanly verify and check all channels rather than using machine learning algorithms... problems will continue to arise. True human potential and individuals will never be recognized, found and these individuals will move along.

Zaheer Bux - 19/01/2018

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