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How To Make A Free Business Logo with Microsoft Powerpoint... Perfection is Everything... Pick and Play with Various Fonts and Colours... Do Not Clutter the Layout... Add the relevant images, elements and details... It is important to check backgrounds and groupings... Save as a picture... ADD  Keywords For MetaData  ... Reinsert and crop the image to perfection... Resave using the same alias... On Other Blogs ...  How To Build A Network Of Social Media Followers Live Lab Staff...

Your company's logo is the foundation of your business branding. It is probably the first interaction that you will have with your customers. An effective logo can establish the right tone and set the proper ethos. After years of crafting logos for different projects, I've come up with a set of questions that I always ask myself before delivering a new logo. 1. What emotions does the logo evoke? Above all design guidelines, the most important criterion is whether the logo reflects the character of the company. The emotions that the logo evoke should be appropriate to the company values. For example, the Disney logo evokes a sense of happiness and optimism. The curvy, fun typeface is appropriate for a company that has been making cartoons and animated pictures for kids. However, a similar logo style on a sales platform would not be appropriate. Behind every great logo is a story. Designers should understand the psychology of colors and the effect that typeface has on ...