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Showing posts with label Traffic. Show all posts
Showing posts with label Traffic. Show all posts

Thursday, 12 November 2015

How To Create a Blog

A Blog is the Best Method to Direct Traffic to Your Website
Your Blog must be Unique

Do Not Blog out of Your Business Scope


How To Create a Blog - Why Create a Blog


Dominate HTML Markups

HTML Markups are the end part of Your Web Address...

Keep your HTML Markups Consistent...  


 

Dominate HTML Markups - Consistency is the Key



Friday, 22 May 2015

Twitter Verified Accounts



Please note that: @TweetSmarter is not verified, not a Twitter partner, we don’t work for Twitter, and we don’t run Twitter ads.

The upshot: Unless you’re famous and being impersonated, or an important politician or government agency, to get verified:
  • It costs $15,000 to be verified for 90 days -or-
  • You need someone who spends (probably more than) $5,000/month to ask on your behalf (many artists get verified this way without knowing how their agent or agency got them verified)
This is based on my experience, and a recent article from the holder of a verified  Twitter account that says specifically this is how verification works:
“…you need to spend a minimum of $15,000 ($5K over three months) in order to “buy” verified status from Twitter. Or you need to know someone who’s “in” with Twitter (read: spending ad dollars with them) who wants you or your business to get verified.”
(But: see below for some “loopholes.”) This has also been confirmed by AdAge, which states “A Twitter Sales Rep Said Getting Verified Costs $15K.” Elsewhere, Twitter is quoted as saying:
“Twitter currently verifies government accounts, accounts at risk of identity confusion or impersonation, and a select number of business accounts for alpha testing.”
“…Please note: Twitter isn’t verifying business accounts yet unless they’re part of the alpha testing program. If you are part of the alpha testing program and your request was denied, please visit your business center page for more information.”
“Verification is something we offer our active advertisers meeting the $5K/month minimum spend associated with our Platform Partnership.”
“…If you were to re-visit Promoted Products further down the road and were able to meet that $5K/month minimum, this verification would be reinstated.”

Twitter Will REMOVE Your Verification If You Don’t Keep Paying Up

This means that for some, if you don’t pay Twitter $5,000/month, you won’t be verified/will lose your verification!
Twitter told an account holder who had been verified, and then UN-verified:
“One way to receive verification is if you are being impersonated (i.e. celebrity, politician, etc). The other is if you are an active advertiser. When you are running Promoted Products, verification is a value-add similar to analytics and Brand Pages. Digital Trends (the name of the account that had been verified and then UNverified) received verification as an active and engaged partner on our ad platform. Since you are no longer advertising, you no longer have that value-add.”
Twitter specifically says that their “…verified accounts program is currently closed to the public” and that they are “not able to accept public requests for verification.” But, “If you’re one of our partners or advertisers, please follow up with your account manager for details.”

The “Loopholes”

It’s really hard to predict who can get verified. Twitter even verifies fictional accounts at times! Official Red Cross digital volunteers have also been verified in the past (in advance of Hurricane Irene).
Some people even get verified without knowing why, others with a legitimate request “try everything” with no success.

The Hidden Truth

Twitter lets their “partners” (mainly companies that spend a lot of money doing advertising with Twitter) request verification for pretty much anyone, and that’s why some people get verified without knowing why: their agent/manager/etc is connected with a Twitter partner and put in the request.
In that case, it’s the old game of “who you know.” Unless you want to spend a lot of money with Twitter yourself.
Of course, there are sometime conflicting stories. Take, for example, how @CharleSheen got verified so fast: His people worked through Twitter partner ad.ly. Or did they? Gullov-Singh (@Arnie) of ad.ly was directly quoted saying:
“…we got [Sheen] verified through Twitter….We know a bunch of people at Twitter, and we reached out to them…”
…but then Sean Garret of Twitter said this is specifically NOT true about Sheen. (I reached out to both for clarification. Hat tip to @Kim for drawing my attention to this.)

Can you buy a verified account?

Yes and no. Apparently even after you spend $15,000 you still have to ask, and Twitter can still turn you down.
And verified accounts that aren’t very popular—some with as little as 1,373 followers, as @nwjerseyliz points out, are likely verified through organizations that advertise with Twitter or work with Twitter partners, or they got in back when the system was public, and they were public or semi-public figures that had problems with impersonation.

What else can you do?

Realize that even in the past, they mostly only verified public accounts that were in danger of impersonation (“accounts who deal with identity confusion regularly”), so they are unlikely to make verification ever available simply by a request accompanied by proof.
If you have an official website, link to your Twitter profile from it—it’s the easiest way to prove your identity to followers. Don’t put fake “Verified” symbols on your background or in your username, such as “verified ✔”—it just looks lame. Real verified accounts will look like this:

Why Wasn’t My Account Verified?

The official word from Twitter is here.

Special features of verified accounts

On July 4, Twitter began allowing Verified Accounts the option to receive DMs from ANY follower. and in January 2012 they began distributing verified account information to third party apps.

Thursday, 5 March 2015

Google Is Looking To Rank Sites Based On Accuracy Of Information



In the future, Google may value the accuracy of your content more than the quality of your backlinks, according to a paper (PDF) recently published by researchers within the company.



New Scientist reports that Google is working on a system where it can determine the trustworthiness of a page not by who is linking to it, or how many incoming links it has, but by the number of facts it contains.



I-C





A score, called a Knowledge-Based Trust score, would be computed for each page by cross referencing the content with facts stored in Google’s Knowledge Vault. The Knowledge Vault is a database of 2.8 billion facts extracted from the web, and is the primary source of information behind theboxes that appear on the right side of some searches.



The more facts contained on a page, the better it will rank. In instances where few facts are found on a page, Google will check the accuracy of other content contained on the site to determine how well it can be trusted overall.



In early tests, the research team says the Knowledge-Based Trust score has been able to reliably predict the trustworthiness of millions of websites. This sounds impressive on paper, and I’m sure the SEO community would appreciate an alternative to links as a ranking signal, but this concept leaves me with a lot of questions.



For example, not every website exists to report facts, so how will trustworthiness be determined in those cases? Well that’s when the research paper says Knowledge-Based Trust isn’t necessarily a replacement for current ranking signals, but a supplement to them.



I’m also concerned about pages written around new technology and new discoveries, with information that hasn’t yet been entered into Google’s Knowledge Graph. If Google started to rely on Knowledge-Based trust to rank web pages, would it then focus additional effort on revising and updating the Knowledge Graph?



That question, and many others, aren’t answered in the report — but I suspect more information will surface as Google continues its testing.




Matt Southern


Freelance Writer at MattSouthern.com Search Engine Journal






Wednesday, 14 January 2015

Setup Your Google Business






Set Up Your Business Page

You will of course need a Google account and personal profile (make sure you use your real, full name) to get started and once this is in place you can go ahead and create your business page. This will bear the name of your company and you will need to select the type of page that you’re creating, choosing from: 

Shop front – choose if you have a retail business
Service area – for the service industry including professional/business services such as marketing
Brand – products, bands, charities and so on

Once you’ve done this, search for your business by inputting the postcode into the maps page and choosing ‘none of these’ if your business doesn’t appear in the list. Once you’ve done this you’ll see a box appear where you can enter the name and address details of your business.

Important: this is your Google business page so if you have a website and directory listings then enter the address and phone details in the exact same format as it appears elsewhere on the web to optimise for local SEO.

Once you’ve entered your business address and telephone number, you’ll also have to put in the kind of business that you’re in and then you’re ready to go. Enter your business website too and remember that your listing will have to be verified either by phone or postcard, the latter of which can take a little while to come through. Once it’s been verified though, you can start to add more information.
Filling in About Section



In the about section you’re going to want to enter a brief overview of what you do. Keep this snappy, don’t bore your readers, as they’ll want to be able to see what your business is about at a glance. Keep sentences and paragraphs short and factual, don’t pretty it up with a lot of flowery language but do use keywords that are relevant to your business.

You have space for your tagline which should be a short sentence describing your business or your company strapline. You then have the story space where you can expand on your tagline and give more information. Make sure that in the links section, you link to your website and all of your social profiles.




Friday, 9 January 2015

25 Ways to Increase Traffic to Your Website

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of them.


Increase traffic to your website social media icons


1. Advertise


This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card. If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.


2. Get Social


It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Image via Pascale Communications


3. Mix It Up


There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact. 4. Write Irresistible Headlines Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”


5. Pay Attention to On-Page SEO Think SEO is dead?


Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.


6. Target Long-Tail Keywords Got your high commercial intent keyword bases covered?


Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out. Image via thegardensofeden.org


7. Start Guest Blogging


Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.


8. Invite Others to Guest Blog on Your Site


Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.


Increase traffic to your website lonely road


9. Go After Referral Traffic


Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to. When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.


10.


Post Content to LinkedIn LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.


Increase traffic to your website Larry Kim LinkedIn profile


11.


Implement Schema Microdata Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.


12. Link Internally


The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.


13.


Interview Industry Thought Leaders Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach. Image via business2community.com


14.


Don’t Neglect Email Marketing So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.


15. Make Sure Your Site is Responsive


The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.


16.


Make Sure Your Site is Fast Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.


17. Foster a Sense of Community


People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.


18.


Make Yourself Heard in Comment Sections You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites. Image via organictalks.com


19. Examine Your Analytics Data


Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.


20. Get Active on Social Media


Increase traffic to your website comments section


It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.


21. Submit Your Content to Aggregator Sites


Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.


22. Incorporate Video into Your Content Strategy


Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.


23. Research the Competition


If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.


24. Host Webinars


People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.


25. Attend Conferences


Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site. Well, that just about does it for today’s post. If you’ve got your own tips for increasing traffic to your website, I’d love to hear them.


Wordstream                 Dan Shewan                               @larrykim




Wednesday, 31 December 2014

Online Apps To Boost Your Online Content



Convert Powerpoint Presentations to Video



Social Networking - Image Resizer Tool

create-A-gif - No Watermark



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