Small Business - SEO - METADATA KEYWORDS and Geographical TARGETING Understanding search engine optimization is essential fo...
Monday, 30 March 2015
Search Engine Optimization and Online Business Footprinting
Put Your Small Business on the first
page of Google… So naturally curiosity will kill the cat… as Google to me always seemed
to be an awesome cat and mouse tool… Could this really be done...?
Watch the SEO and OBF Video Below
SEO stands for Search Engine
Optimization and having a website alone is not sufficient… Online Business Footprinting is the activity businesses share utilizing online Tools - Apps and Software so before you go
around paying 5k for a 3 month stint to an ‘expert’ here is how you can tackle
the SEO basics for your small enterprise…
Your Business Domain Name Your Domain name is most
things, the be all and end of all of it all.
Avoid long domain names.
Simple Domain names that encompass your business framework and the design of your
business. You can opt for many different types (.com - .co.za - .biz - .info etc).
Good Hosting Costs Money –
Expect to pay between R50 to R150 a month (+-1.2K (R1200.00) a year) for a reliable and good host. Also
check the track record of the hosting company. You need a company that has been
around as you cannot afford to lose your site(s) in the coming years. For some
reason we cannot host with Google in South Africa…
Learn the Basics of Web Designing
Menus and Articles and how they
relate or function around your programme. Request access to the Back End of your
Also of benefit is the
critical Meta Data and Keyword inputs.
Meta Data and Keywords Location of services - for
example with Inland Finder the company wanted to tag rural areas so rural people could
find and access related services at a fraction of a cost… at the same time provide a platform for small businesses and entrepreneurs to advertise cost efficiently yearly... We had to assume the
cheapest mobile device utilized in this limited geographical area would search...
So we tagged *Rural Areas –
Business Categories – Services Offered – Population Dynamics – Maps*
It would be impossible and
highly a waste had we sourced domains for farm areas so we sourced the closest
sizable towns with .info domains
The result… completely
satisfied clients… Inland Finder allowed ordinary individuals and businesses
the opportunity to be found online and networked to millions worldwide at any given time.
Dominate HTML Markups
Spread your Pages across all
Social Networks (Facebook – Twitter – LinkedIn – Pinterest – Google+ - etc.). You could trysetting up a google+ page for your business or understand how to get maximum benefits from your facebook business pages.
HTML Markups are the end part of your address links… Try and keep them consistent as this will help your overall SEO in the future.
A Blog is the best method to
drive traffic to your business website. The earlier you start the better and always blog relatable content. Do not blog out your business scope. You want to look intelligent and not stupid…
We found Blogger to be useful and simple as the platform is owned by Google... There is also Wordpress which enables more functionality...
Link your blog to your social networking and spread your pages across all social networks. Not all networks will grow at the same rate. Always prioritize growing your smallest network first.
Make use of the provided analytical data tools to assess growth and post reach. Invite friends and people of similar interest which will in turn grow into communities over time. More SEO Videos - Live Lab SEO - Youtube