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25 Ways to Increase Traffic to Your Website

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of them. 1. Advertise This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card. If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, ...

Your Business - Local Search Engine Optimization (SEO) Tips

When you're doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful. Local SEO is getting more and more complicated, and as we roll into the new year, I want to share my biggest, most important tip: STOP Using Your Microscope In Local Search! What do I mean by that? Put simply: A microscope is a great research tool, but it’s a flat-out awful marketing tool. It seems like we’re hearing more and more of the same kind of question over the past few months: “I’ve done X on my site, why isn’t it working?” or “I read your post about Y, does it make sense for me to drop everything and go do it?” Local SEO is not, nor has it ever been, based upon a single tactic. Recently, it seems like many business owners will read a post or watch a video, realize that they’re not utilizing the tactic mentioned, and immediately drop everything and concentrate on the shiny new object. Local SEO is not just ...

Online Apps To Boost Your Online Content

Convert Powerpoint Presentations to Video Create A <iframe> HTML Colour Picker Create A Favicon Social Networking - Image Resizer Tool create-A-gif - No Watermark More Search Engine Optimization Videos ... Live Lab Search Engine Optimization More Content Advertising and Marketing Videos ...  Live Lab SEO - Content Advertising and Marketing Videos.

10 Tips - Marketing Your Website

Marketing your website properly is just as important (if not more important) as having a properly designed and developed website. In today’s digital world, having a website that works to increase revenue and sales is crucial, especially in a time where a nonexistent (or outdated) website could cost your company hundreds, thousands, or tens of thousands of dollars in lost sales. It’s a necessity to have a marketing strategy in line with the goals of your company or organization, and in order to increase traffic and revenue at your website, it will take a heavy dose of effort to get your website where you want it. Use these tips below, and continue to research the world of internet marketing , there’s much left to be learned! Without further ado, here’s 10 quick tips for marketing your website effectively… 1.) Make a BIG deal out of the launch of your website! You should be proud of your new site, and use this as a tool to contact your customers to let them know things are chang...

Animation - Difference Between Responsve and Adaptive Webdesign

Responsive designs fluidly expand, where as adaptive designs hitch as you expand a browser or viewport. Positioning your designs elements using pixels as X,Y coordinates can cause a site designed for one screen to look weird on another. Use relative units, like percent of the screen, instead of static units like pixels. Positioning your designs elements using pixels as X,Y coordinates can cause a site designed for one screen to look weird on another. Use relative units, like percent of the screen, instead of static units like pixels. Breakpoints allow the layout to change at predefined points, i.e. having three columns on a desktop, but only one column on a mobile device." As screen sizes become smaller, content starts to take up more vertical space and anything below will be pushed down, it's called the flow." Having a lot of elements depending on each other would be difficult to control, therefore wrapping elements in a container keeps it way m...

Google Penguin 3.0 Rollout

Google says the Thanksgiving ranking shuffle is related to the Penguin 3.0 release from six weeks ago. Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh that first began rolling out 6-weeks ago. Google told us in response to what we saw on Thanksgiving day, “the Penguin rollout is ongoing, and this is just the effect of that.” The interesting part was that Google began the rollout of Penguin 3.0 on October 17, 2014, which was 45 days ago, or over six-weeks ago. For this to still be rolling out is unusual, I would think. In addition, many sites that reported changes on that Thanksgiving, only saw recoveries. Meaning, it looked like somewhat of a reversal of the Penguin 3.0 rollout that happened in October. But the results from what happened over Thanksgiving is still unclear. The Penguin 3.0 rollout initially impacted about 1% of queries, with this Thanksgiving occurrence, I ...

Infographic - Optimum Times to Post on Social Media

Get More Eyes on your Posts Here are the best times to post in order to increase the amount of people who see them on Facebook, Pinterest, Twitter, Tumblr and Google+.   Share as Image - Blog   About the author: Lauren Rotman